First introduced in 1967, the Datsun 510 was designed to sell in the global market and particularly increase Nissan's sales in the American market. During development, Yutaka Katayama, President of Datsun USA, wanted the 510 to be a car with a sporty nature, not an economy box devoid of performance. He believed a more powerful, well-engineered Nissan, like the Fairlady 240Z, would improve Datsun USA's image. Nissan executives in Japan were skeptical of Katayama's plan, but in the end he motivated them to give the 510 more performance. They sold over 400, 000 cars. ... Read More
