{"id":11941,"date":"2016-01-23T18:08:31","date_gmt":"2016-01-23T18:08:31","guid":{"rendered":"http:\/\/blog.supercars.net\/blog\/?p=11941"},"modified":"2024-12-27T00:22:51","modified_gmt":"2024-12-27T00:22:51","slug":"2008-i-de-a-institute-era","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/2008-i-de-a-institute-era\/","title":{"rendered":"2008 I.DE.A. Institute ERA"},"content":{"rendered":"<h1>2008 I.DE.A. Institute ERA<\/h1>\n<p><span id=\"intelliTXT\">Turin, Italy. May 15 2008-Important occasions such as its 30th year of activity, the planned opening of a new IDEA Institute facility in Brazil and Turin\u2019s year as World Design Capital, have prompted IDEA Institute to present ERA at the forthcoming Automotive News Europe Congress in Turin.<\/span><\/p>\n<p>ERA will be presented at the Company\u2019s headquarters on Thursday May 15, just before its official debut at the Automotive News Europe Congress on May 19 and 20.<\/p>\n<p>ERA, the first in a series of models, represents a renewed IDEA Institute. The car is the fruit of the work of a team of young designers who apply their expertise to car styling projects as well as to the design of motorcycles and a wide range of industrial products. A highly skilled team of model and show car builders transformed the Designers\u2019 renderings into a high quality show car.<\/p>\n<h4>ERA \u2013 passion, emotion and sheer beauty.<\/h4>\n<p>I.DE.A Institute\u2019s new show car ERA is a roadster designed for pure driving pleasure through the instinctive pencil strokes of the designer on a blank page. Its smooth curves come to life from taut yet harmonious lines which give the car its elegant yet powerful appearance. Its simple interior, composed of a visible tubular structure, expresses the car\u2019s pure essential nature typical to sports cars.<\/p>\n<figure class='gallery-item'>\r\n            <div class='gallery-icon landscape'>\r\n                <a href='https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA4.jpg' class='tipi-lightbox'>\r\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA4.jpg\" class=\"attachment-full size-full\" alt=\"2008 I.DE.A. Institute ERA\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA4.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA4-300x200.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA4-100x67.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA4-770x512.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA4-360x240.jpg 360w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA4-370x247.jpg 370w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA4-293x195.jpg 293w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\t\t\t\t<\/a>\r\n            <\/div><\/figure><figure class='gallery-item'>\r\n            <div class='gallery-icon landscape'>\r\n                <a href='https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA5.jpg' class='tipi-lightbox'>\r\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA5.jpg\" class=\"attachment-full size-full\" alt=\"2008 I.DE.A. Institute ERA\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA5.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA5-300x200.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA5-100x67.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA5-770x514.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA5-360x240.jpg 360w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA5-370x247.jpg 370w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA5-293x195.jpg 293w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\t\t\t\t<\/a>\r\n            <\/div><\/figure><figure class='gallery-item'>\r\n            <div class='gallery-icon portrait'>\r\n                <a href='https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA6.jpg' class='tipi-lightbox'>\r\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1537\" src=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA6.jpg\" class=\"attachment-full size-full\" alt=\"2008 I.DE.A. Institute ERA\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA6.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA6-200x300.jpg 200w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA6-682x1024.jpg 682w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA6-67x100.jpg 67w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA6-770x1156.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA6-293x440.jpg 293w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\t\t\t\t<\/a>\r\n            <\/div><\/figure><figure class='gallery-item'>\r\n            <div class='gallery-icon landscape'>\r\n                <a href='https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA7.jpg' class='tipi-lightbox'>\r\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA7.jpg\" class=\"attachment-full size-full\" alt=\"2008 I.DE.A. Institute ERA\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA7.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA7-300x150.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA7-100x50.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA7-770x385.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA7-585x293.jpg 585w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA7-293x147.jpg 293w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\t\t\t\t<\/a>\r\n            <\/div><\/figure><figure class='gallery-item'>\r\n            <div class='gallery-icon landscape'>\r\n                <a href='https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA3.jpg' class='tipi-lightbox'>\r\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA3.jpg\" class=\"attachment-full size-full\" alt=\"2008 I.DE.A. Institute ERA\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA3.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA3-300x200.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA3-100x67.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA3-770x512.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA3-360x240.jpg 360w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA3-370x247.jpg 370w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA3-293x195.jpg 293w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\t\t\t\t<\/a>\r\n            <\/div><\/figure><figure class='gallery-item'>\r\n            <div class='gallery-icon landscape'>\r\n                <a href='https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA2.jpg' class='tipi-lightbox'>\r\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA2.jpg\" class=\"attachment-full size-full\" alt=\"2008 I.DE.A. Institute ERA\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA2.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA2-300x200.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA2-100x67.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA2-770x514.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA2-360x240.jpg 360w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA2-370x247.jpg 370w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA2-293x195.jpg 293w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\t\t\t\t<\/a>\r\n            <\/div><\/figure><figure class='gallery-item'>\r\n            <div class='gallery-icon landscape'>\r\n                <a href='https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA1.jpg' class='tipi-lightbox'>\r\n\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA1.jpg\" class=\"attachment-full size-full\" alt=\"2008 I.DE.A. Institute ERA\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA1.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA1-300x200.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA1-100x67.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA1-770x512.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA1-360x240.jpg 360w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA1-370x247.jpg 370w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA1-293x195.jpg 293w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n\t\t\t\t<\/a>\r\n            <\/div><\/figure>\n<h3>In Detail<\/h3>\n<table class=\"cardetails\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">type<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">Concept \/ Prototype Car<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">released at<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">2008 Geneva Motor Show<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">power<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">223.7 kw \/ 300 bhp<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">bhp\/weight<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">200.0 bhp per tonne<\/td>\n<\/tr>\n<tr>\n<td class=\"boldlabel\" align=\"left\" valign=\"bottom\" width=\"30%\">body \/ frame<\/td>\n<td class=\"boldvalue\" align=\"right\" valign=\"bottom\" width=\"70%\">M2 Monocoque<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">front tires<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">245\/40 R19<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">rear tires<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">245\/40 R19<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">front brakes<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">Ventilated Discs w\/Power Assist<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">rear brakes<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">Ventilated Discs w\/Power Assist<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">front wheels<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">F 48.3 x 21.6 cm \/ 19 x 8.5 in<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">rear wheels<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">R 48.3 x 21.6 cm \/ 19 x 8.5 in<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">f suspension<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">Double Wishbones<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">r suspension<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">Double Wishbones<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">curb weight<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">1500 kg \/ 3307.5 lbs<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">wheelbase<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">2560 mm \/ 100.8 in<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">length<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">4300 mm \/ 169.3 in<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">width<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">1840 mm \/ 72.4 in<\/td>\n<\/tr>\n<tr>\n<td class=\"label\" align=\"left\" valign=\"bottom\" width=\"30%\">height<\/td>\n<td class=\"value\" align=\"right\" valign=\"bottom\" width=\"70%\">920 mm \/ 36.2 in<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Read more at http:\/\/www.supercars.net\/cars\/4409.html#XQ3Qr8kQI3EItfeQ.99<\/p>\n<p>Story by I.DE.A Institute S.p.A<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2008 I.DE.A. Institute ERA Turin, Italy. May 15 2008-Important occasions such as its 30th year of activity, the planned opening of a new IDEA Institute facility in Brazil and Turin\u2019s year as World Design Capital, have prompted IDEA Institute to present ERA at the forthcoming Automotive News Europe Congress in Turin. ERA will be presented at the Company\u2019s headquarters on Thursday May 15, just before its official debut at the Automotive News Europe Congress on May 19 and 20. ERA, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11958,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2190,22482,9348,17102],"tags":[18322,6825,33,22483,13061,17405],"class_list":["post-11941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2000s","category-i-de-a","category-guides","category-model-guides-concept-cars","tag-2000s-all","tag-2000s-cars","tag-concept","tag-i-de-a","tag-car-profiles","tag-model-guides-concept-cars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2008 I.DE.A. Institute ERA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/2008-i-de-a-institute-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2008 I.DE.A. Institute ERA\" \/>\n<meta property=\"og:description\" content=\"2008 I.DE.A. Institute ERA Turin, Italy. May 15 2008-Important occasions such as its 30th year of activity, the planned opening of a new IDEA Institute facility in Brazil and Turin\u2019s year as World Design Capital, have prompted IDEA Institute to present ERA at the forthcoming Automotive News Europe Congress in Turin. ERA will be presented at the Company\u2019s headquarters on Thursday May 15, just before its official debut at the Automotive News Europe Congress on May 19 and 20. ERA, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/2008-i-de-a-institute-era\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/nick.dellis.3\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-23T18:08:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T00:22:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2016\/01\/2008_IDEAInstitute_ERA3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Dellis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:site\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Dellis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/2008-i-de-a-institute-era\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/2008-i-de-a-institute-era\\\/\"},\"author\":{\"name\":\"Nick Dellis\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/f7911fdaa196826d11b170379d110f1d\"},\"headline\":\"2008 I.DE.A. 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