{"id":23668,"date":"2016-01-30T18:05:09","date_gmt":"2016-01-30T18:05:09","guid":{"rendered":"http:\/\/blog.supercars.net\/blog\/?p=23668"},"modified":"2024-12-27T00:41:19","modified_gmt":"2024-12-27T00:41:19","slug":"2010-nissan-ellure-concept","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/2010-nissan-ellure-concept\/","title":{"rendered":"2010 Nissan Ellure Concept"},"content":{"rendered":"

2010 Nissan Ellure Concept<\/h1>\n

As a longtime industry innovator in sedan design, notably the original Datsun 510 and numerous generations of Nissan Maximas, Altimas and Sentras, Nissan has always had an affinity for both the form and its buyers. So it should come as no surprise that in an environment where traditional sedan buyers have been migrating toward coupe and crossover SUV alternatives, along comes the engagingly seductive Nissan Ellure Concept, which makes its world debut at the 2010 Los Angeles Auto Show.<\/span><\/p>\n

\u201cWhile not intended as a preview of any upcoming production model, Ellure confirms Nissan\u2019s intention to be a strong player in the sedan segment for many years to come,\u201d explains Shiro Nakamura, senior vice president and chief creative officer, Nissan Motor Co., Ltd. (NML), who supervised the global design effort. \u201cAs an expression of our long-term vision for the next generation of great Nissan sedans, Ellure allows us to introduce a new sedan concept \u2013 one that honors the sedan\u2019s unmatched daytime functionality, yet has a more emotive, almost hidden ambience that comes to life after dark. It\u2019s an ideal fit for the needs of its projected owners, women in their \u201830s and \u201840s with a sense of sophistication and rebellion.\u201d<\/p>\n

A Simple Yet Provocatively Modern Exterior<\/h4>\n

The Ellure exterior expresses the warmth of a sculpture, but is defined by the solid movement of the shapes \u2013 and the control of light and dark in a way that is sophisticated yet rebellious. Its designers sought to shift the balance between rational values and emotional ones, expressing both intelligent, sustainable design qualities and a sense of passion and fun. The proportions of the new Ellure respect the basic layout and dimensions of a traditional mid-size sedan, while taking advantage of a next-generation compact hybrid powertrain. This allows the wheels to be pushed out to the corners, creating a stable stance and ample interior room, as well as a highly functional trunk \u2013 despite the smooth aerodynamic form.<\/p>\n

The exterior projects a sense of strong mass, with a refined contrast between broad planes and strong shoulders. Rather than trying to hide its front-wheel drive dynamics, the body forms drape over the front wheels and radiate outward toward the sides and rear.<\/p>\n

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The bending of the sheet metal is utterly simple but dynamic \u2013 sheer and taut like a shock wave. Ellure is not designed to hide its \u201csedan-ness,\u201d as some so-called 4-door coupes do, but to honor the form with the way light transitions like a ribbon or wave from the bold front grille and lights, through the sculpted shoulder lines and on to the full glass roof and strong rear end. It\u2019s all about using a sense of tension and release to keep the shape interesting and the viewer interested.<\/p>\n

While not intended to project an obvious \u201ceco\u201d image, the Ellure design includes serious elements of efficiency. The deeply skirted front fascia and bold solid-transparent front grille with small openings direct the wind over and under the body. Ellure also features a full underbody pan, molded side rearview camera housings (utilized in place of traditional outside mirrors), small wheel openings and full transparent covers over 21-inch 5-spoke aluminum-alloy wheels mounted with low-rolling resistance Michelin tires.<\/p>\n

\u201cAerodynamics has become a critical element of design for all vehicles today, not just hybrids or EVs. We\u2019ve used Ellure to explore subtle ways to reduce or eliminate body openings that can cause drag, such as the solid yet transparent coverings on the wheels and grilles, without impacting the beauty of the vehicle,\u201d said Nakamura.<\/p>\n

The Ellure grille, with its large polished Nissan badge, was inspired by \u201cKamishino\u201d Samurai formal coat. Like all of the major chrome accents on the vehicle, the grille slats combine brushed edges and bright surfaces to add a polished, almost jewel-like surfacing. The headlights and taillights incorporate an effect like the layering of fins or wings of a bird \u2013 condensed in some areas and spread out in others.<\/p>\n

A nod to traditional Japanese design can also be seen in the Ellure\u2019s rear end, which is inspired by a \u201cTorii\u201d Shinto shrine gate. The sides of the vehicle are dominated by large 90-degree opening doors with rear-hinged rear doors for full panoramic interior access and easy ingress\/egress.<\/p>\n

Ellure\u2019s full tinted glass roof with integrated interior nighttime accent lighting caps the \u201cduality\u201d of design \u2013 transitioning from sophisticated in daylight and a somewhat wilder expression of light and movement at night.<\/p>\n

The final accent to the Ellure exterior is the paint treatment. The \u201cGeode\u201d White tri-coat mica paint features pearlescent\/gold flake with a blue aspect that varies in appearance by tone and temperature of light.<\/p>\n

A \u201cMolten\u201d Interior That Turns Up the Heat
\nInside, Ellure\u2019s fluid movement of shapes, and control of light and dark, continues with its highly emotive environment. It is one space with two feelings \u2013 tailored by day, intimate and inviting by night. The high-contrast, energized warmth of the space imparts an almost molten, thermal energy, which is also captured in the tri-color scheme of \u201cMolten Ice,\u201d \u201cMolten Steel\u201d and \u201cMolten Gray.\u201d<\/p>\n

Picking up the \u201cshock wave\u201d theme of the Ellure exterior, the dramatic instrument panel design flows from door-to-door, seamlessly integrating with the door panels and blending into the lounge-like rear seat to wrap the driver and passengers in an elegant and passionate space. With clean, intuitive touch interfaces, the wide display panel screens present information in a two-level layout, with information arranged by priority of use. The chrome-free leather (eco tanning process) on instrument panel offers a color gradation and use of heat repellent pigment to help reduced glare and air conditioning compensation. The special truncated shape of the steering wheel provides a clearer view of the instrument panel and display screens.<\/p>\n

The front seats are covered with a black eco-suede utilizing recycled fibers (100% post industrial PET ultra microfiber). The seat design itself uses transparent red acrylic seatback panels and low shoulder height to reduce the usual \u201cwall\u201d between front and rear passengers. The front passenger seat design includes a forward-facing ottoman, and both front seats include elegant \u201cfloating headrests.\u201d<\/p>\n

The \u201cshowpiece\u201d of the interior is the \u201cfloating\u201d center console with a sculptural, see-through effect, white leather covering and backlit red nighttime lighting. A console-mounted central controller provides intuitive control for HVAC, audio, navigation and other functions. The all-glass ceiling is embedded with special red mood lighting.<\/p>\n

The three-person rear seat, covered in gray ultra-suede, provides the roominess of sedan but the feeling of coupe. The \u201cshock wave\u201d carpeting design, with rings of color radiating from center out, follows the topography of the interior. The carpeting itself is made from handmade strips of 100% wool felt, which is naturally water repellent.<\/p>\n

Other interior features include hidden audio system speakers embedded in doors and headrests, interior \u201calcove\u201d style, recessed lighting design and armrest touch controls with haptic feedback.<\/p>\n

\u201cWe\u2019ve provided a private and passionate inside space that the owner can feel is completely her own. Not a hangout space in itself, we see the Ellure interior as mobile social space hosted by the driver,\u201d adds Nakamura.<\/p>\n

A Proposed Eco Drivetrain<\/h4>\n

Along with displaying Nissan\u2019s future sedan design language, the new Ellure presents a conceptual preview of how future Nissan sedans can balance the conflicting desires for fun-to-drive performance, ample passenger\/luggage utility and sustainable mobility.<\/p>\n

The Ellure drivetrain is conceived as a supercharged 2.5-liter inline 4-cylinder with Intelligent Dual Clutch Control (one motor\/two clutch design with lithium-ion battery) and 25 kW electric motor, matched with an Xtronic CVT\u2122 and front-wheel drive. It would also include an independent suspension, regenerative braking, and advanced drive-by-wire electric\/hydraulic steering to make sure the driving experience is as dynamic and rewarding as Ellure\u2019s physical properties.<\/p>\n

Ellure also wears a \u201cPURE DRIVE\u201d badge, indicating it would be part of Nissan\u2019s range of low CO2\/low fuel consumption internal combustion engine or hybrid vehicles.<\/p>\n

PURE DRIVE vehicles use Nissan\u2019s most advanced technologies to deliver to customers an optimal balance of top-level fuel consumption and value. Nissan seeks to provide the right solution tailored to market circumstances and customer needs.<\/p>\n

The Sedan Re-imagined<\/h4>\n

With lines that gain energy as they move through the exterior, an interior that is as engaging as it is inviting, and effortless technology embedded with intuitive intelligence, Ellure stands as Nissan\u2019s latest expression of innovation for design.<\/p>\n

\u201cWhen all is said and done, the sedan will always be core to the Nissan product portfolio. Our goal is to rejuvenate the sedan\u2019s attractiveness to buyers who might have migrated to other segments, or who are coming reluctantly into the category,\u201d adds Nakamura. \u201cBy respecting its strengths, while recognizing that emotion is as critical as function, Ellure could well be the wave, or more correctly the \u2018shock wave,\u2019 of future sedans.\u201d
\nRead more at http:\/\/www.supercars.net\/cars\/5144.html#GpmP5As5UFwmlsue.99<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

2010 Nissan Ellure Concept As a longtime industry innovator in sedan design, notably the original Datsun 510 and numerous generations of Nissan Maximas, Altimas and Sentras, Nissan has always had an affinity for both the form and its buyers. So it should come as no surprise that in an environment where traditional sedan buyers have been migrating toward coupe and crossover SUV alternatives, along comes the engagingly seductive Nissan Ellure Concept, which makes its world debut at the 2010 Los […]<\/p>\n","protected":false},"author":1,"featured_media":23685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2191,9348,17102,531],"tags":[18323,6826,33,13061,17405,728,6480,6901],"class_list":["post-23668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2010s","category-guides","category-model-guides-concept-cars","category-nissan","tag-2010s-all","tag-2010s-cars","tag-concept","tag-car-profiles","tag-model-guides-concept-cars","tag-nissan","tag-nissan-model-in-depth","tag-nissan-concept-in-depth"],"yoast_head":"\n2010 Nissan Ellure Concept<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/2010-nissan-ellure-concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2010 Nissan Ellure Concept\" \/>\n<meta property=\"og:description\" content=\"2010 Nissan Ellure Concept As a longtime industry innovator in sedan design, notably the original Datsun 510 and numerous generations of Nissan Maximas, Altimas and Sentras, Nissan has always had an affinity for both the form and its buyers. 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