{"id":358389,"date":"2015-03-01T00:54:42","date_gmt":"2015-03-01T00:54:42","guid":{"rendered":"https:\/\/www.supercars.net\/blog\/?p=358389"},"modified":"2020-03-03T17:07:02","modified_gmt":"2020-03-03T17:07:02","slug":"1968-mercury-cougar","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/1968-mercury-cougar\/","title":{"rendered":"1968 Mercury Cougar"},"content":{"rendered":"<h1 style=\"text-align: center;\">1968 Mercury Cougar<\/h1>\n<p>Produced by the Mercury brand of Ford Motor Company&#8217;s Lincoln-Motor Division with a small dealer base, the Cougar was a runaway success, selling 150,000 units in its debut year of 1967 and more than 100,000 units in 1968. It was proof that America in the mid-sixties was ready for the pony car.<\/p>\n<p>Plugged between the Mustang and the Thunderbird, in 1967 the Cougar came in three models: the base, the GT, and the XR-7. The GT was available on both the base and XR-7. Having won the Motor Trend&#8217;s Car of the Year in 1967, Lincoln-Mercury could then boast, as part of its advertising for that year, &#8220;the best-equipped luxury sports car money can buy.&#8221;<\/p>\n<p>The 1967 Cougar was really a Mustang but with a 3-inch longer wheelbase and new sheet metal. They came with Remington shaver grilles, concealed headlights, and faired-in bumpers. The interior had walnut-grain steering wheel, standard bucket seats, center console, and floor shift. The dual hydraulic brake system allowed separate operation of front and rear brakes.<\/p>\n<p>The 1968 models came with 210 bhp 302cid V8 as standard fare. Three-speed manual came in as standard and power could be increased with a 230 brake version up to 335 bhp 428cid GT-E V8. In this respect, the pony had just transformed into a muscle car. Added to the colossal engine could be a twin hood scoops, steel wheels, quadruple exhausts and heavy-duty suspension. With sequential tail lights like a Thunderbird, what you have is a good-looking car.<\/p>\n<p>The 1968 model year included federally-mandated side marker lights, front outboard shoulder belts, among some minor changes. A 210 hp (157 kW) 302 cu in (4.9 L) two-barrel V8 was the base engine on all XR-7s and early standard Cougars.<\/p>\n<p>Three new engines were added to the option list this year: the 230 hp (172 kW) 302 cu in (4.9 L), four-barrel V8; the 335 hp (250 kW) 428 cu in (7.0 L), four-barrel V8; and the 390 hp (291 kW) 427 cu in (7.0 L), four-barrel V8.<\/p>\n<p>In addition, the 289 cu in (4.7 L) engine was made standard on base cars without the interior decor group midway through the model year.<\/p>\n<h2>1968 Mercury Cougar Specs<\/h2>\n<ul>\n<li>Production 113,726 (1968)<\/li>\n<li>Body Style Two-door, four-seater coupe.<\/li>\n<li>Construction Steel unitary body.<\/li>\n<li>Engines 289cid, 302cid, 428cid V8s.<\/li>\n<li>Power Output 210-335 bhp.<\/li>\n<li>Transmission Three-speed manual, optional four-speed manual, or three-speed Merc-O-Matic automatic.<\/li>\n<li>Suspension Front: coil-springs; Rear: leaf springs.<\/li>\n<li>Brakes Front and rear drums; optional front discs.<\/li>\n<li>Maximum Speed 105-130 mph<\/li>\n<li>0-60 mph 7.3-10 sec<\/li>\n<\/ul>\n<h2>1968 Mercury Cougar Pictures<\/h2>\n<p><a href=\"https:\/\/www.supercars.net\/blog\/1968-mercury-cougar\/1968_mercury_cougar_xr7\/\" rel=\"attachment wp-att-358391\"><img decoding=\"async\" class=\"alignnone size-full wp-image-358391\" src=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_XR7.jpg\" alt=\"\" width=\"900\" height=\"675\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_XR7.jpg 900w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_XR7-300x225.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_XR7-100x75.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_XR7-770x578.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_XR7-293x220.jpg 293w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a> <a href=\"https:\/\/www.supercars.net\/blog\/1968-mercury-cougar\/1968-mercury-cougar-blue\/\" rel=\"attachment wp-att-358392\"><img decoding=\"async\" class=\"aligncenter  wp-image-358392\" src=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968-mercury-cougar-blue.jpg\" alt=\"\" width=\"640\" height=\"334\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968-mercury-cougar-blue.jpg 640w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968-mercury-cougar-blue-300x157.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968-mercury-cougar-blue-100x52.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968-mercury-cougar-blue-293x153.jpg 293w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a> <a href=\"https:\/\/www.supercars.net\/blog\/1968-mercury-cougar\/1968_mercury_cougar_gt-e_7-liter_coupe\/\" rel=\"attachment wp-att-358393\"><img decoding=\"async\" class=\"alignnone size-large wp-image-358393\" src=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_GT-E_7-liter_Coupe.jpg\" alt=\"\" width=\"1200\" height=\"803\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_GT-E_7-liter_Coupe.jpg 1200w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_GT-E_7-liter_Coupe-300x201.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_GT-E_7-liter_Coupe-1024x685.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_GT-E_7-liter_Coupe-100x67.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_GT-E_7-liter_Coupe-770x515.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_GT-E_7-liter_Coupe-360x240.jpg 360w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_GT-E_7-liter_Coupe-370x247.jpg 370w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/1968_Mercury_Cougar_GT-E_7-liter_Coupe-293x196.jpg 293w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1968 Mercury Cougar Produced by the Mercury brand of Ford Motor Company&#8217;s Lincoln-Motor Division with a small dealer base, the Cougar was a runaway success, selling 150,000 units in its debut year of 1967 and more than 100,000 units in 1968. It was proof that America in the mid-sixties was ready for the pony car. Plugged between the Mustang and the Thunderbird, in 1967 the Cougar came in three models: the base, the GT, and the XR-7. The GT was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":358391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2186,2199],"tags":[2727],"class_list":["post-358389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1960s","category-mercury","tag-1960s"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1968 Mercury Cougar<\/title>\n<meta name=\"description\" content=\"Produced by the Mercury brand of Ford Motor Company&#039;s Lincoln-Motor Division with a small dealer base, the Cougar was a runaway success, selling 150,000 units in its debut year of 1967\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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