{"id":369403,"date":"2011-06-16T07:00:43","date_gmt":"2011-06-16T11:00:43","guid":{"rendered":"https:\/\/sportscardigest.com\/?p=35223"},"modified":"2024-04-06T02:39:49","modified_gmt":"2024-04-06T02:39:49","slug":"toyota-under-fire-book-review","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/toyota-under-fire-book-review\/","title":{"rendered":"[Book Review] Toyota Under Fire"},"content":{"rendered":"

Toyota Under Fire: Lessons for Turning Crisis into Opportunity<\/h2>\n

By Martin Swig
\n\"\"<\/a><\/p>\n

In the last two years, Toyota has been the target of more negative publicity than any auto company in recent years. Some of the fault lies with Toyota, but most of the blame must be on an inept, maybe even deceitful Department of Transportation, a UAW anxious to bloody their longtime nemesis, and a thoroughly gullible press corps.<\/p>\n

Author Jeffrey Liker is a professor at the University of Michigan, and a longtime observer of Toyota\u2019s business culture, while author Timothy Ogden is a business writer. This book is a study of how Toyota responded to these troubles, in accordance with their longtime guiding principles.<\/p>\n

Liker points out that a typical company would have responded to these pressures by firing people and announcing a newly formulated strategy for conducting its business in the future. Toyota fired no one. They looked inward to their longtime guiding principles that had made them the manufacturer of the highest quality automobiles in the world. They looked to see how they had departed from their principles, and how they could solve their problems by applying those proven principles.<\/p>\n

The biggest problem was \u201cunintended acceleration\u201d — cars becoming uncontrollable by their drivers. Most \u201ccar people\u201d knew instinctively that the problem was with the drivers who were hitting the wrong pedal. The Audi \u201cunintended acceleration\u201d debacle in the late \u201880s saw the same news media frenzy and reporters\u2019 willingness to believe nonsense. In the end, it was determined that Audi drivers were stepping on the wrong pedal.<\/p>\n

Toyota could have blamed Toyota owners but they didn\u2019t want to do that publicly. So they endured considerable abuse and mistreatment before they were finally vindicated. Much like Audi \u2013 media frenzy, government frenzy, lost sales, damaged reputation. All based on fiction and imagination.<\/p>\n

A good read. You\u2019ll want to buy a Toyota.<\/p>\n

\n

Toyota Under Fire: Lessons for Turning Crisis into Opportunity<\/em>
\nAuthors: Jeffrey K. Liker and Timothy W. Ogden
\nPublisher: McGraw-Hill (March 2011)
\nFormat: Hardcover, 8.4\u201d x 5.5, 237 pages
\nISBN: 978-0071762991
\nPrice: $20.00
\n[Source: Martin Swig]<\/p>\n","protected":false},"excerpt":{"rendered":"

Toyota Under Fire: Lessons for Turning Crisis into Opportunity By Martin Swig In the last two years, Toyota has been the target of more negative publicity than any auto company in recent years. Some of the fault lies with Toyota, but most of the blame must be on an inept, maybe even deceitful Department of Transportation, a UAW anxious to bloody their longtime nemesis, and a thoroughly gullible press corps. Author Jeffrey Liker is a professor at the University of […]<\/p>\n","protected":false},"author":122,"featured_media":794224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263,11339,1780],"tags":[2942,17152,17940,3297,1782,20128],"class_list":["post-369403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-culture","category-product","category-toyota","tag-car-books","tag-car-culture","tag-product-reviews","tag-products","tag-toyota","tag-toyota-featured"],"yoast_head":"\nToyota Under Fire - Book Review<\/title>\n<meta name=\"description\" content=\"Book review of Toyota Under Fire: Lessons for Turning Crisis into Opportunity, the definitive account of the 2009-2010 Toyota recall.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/toyota-under-fire-book-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota Under Fire - 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