{"id":385456,"date":"2020-10-28T10:08:06","date_gmt":"2020-10-28T14:08:06","guid":{"rendered":"https:\/\/www.supercars.net\/blog\/?p=379168"},"modified":"2024-12-28T23:46:22","modified_gmt":"2024-12-28T23:46:22","slug":"mercedes-benz-formalizes-20-buyout-of-aston-martin","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/mercedes-benz-formalizes-20-buyout-of-aston-martin\/","title":{"rendered":"Mercedes-Benz Formalizes 20% Buyout of Aston Martin"},"content":{"rendered":"<h2 style=\"text-align: center;\">Good for Both Parties?<\/h2>\n<p>Aston Martin is struggling, and now it seems like <a href=\"https:\/\/www.supercars.net\/blog\/all-brands\/aston-martin\/\">Aston<\/a> will join forces with <a href=\"https:\/\/www.supercars.net\/blog\/page_cat\/mercedes-benz\/\">Mercedes-Benz<\/a>. <strong>The two companies formalized a new agreement that will see Mercedes end up with 20 percent stake in Aston<\/strong>, according to <a href=\"https:\/\/www.evo.co.uk\/aston-martin\/203214\/mercedes-benz-formalises-20-percent-share-buyout-of-aston-martin\">EVO<\/a>. In exchange, Aston will gain access to Mercedes powertrain technology, most notably it&#8217;s electrified ones.<\/p>\n<p>This deal has been coming since Canadian businessman Lawrence Stroll took the helm of Aston Martin earlier this year. It&#8217;s a crucial lifeline for the company.<\/p>\n<p>Over the course of the next three years, <strong>Aston Martin will have access to the new hardware and software in exchange for the stock.<\/strong> <strong>Mercedes-Benz will also get a person on the Aston Martin board by 2023.<\/strong> This person will be a non-executive chairman.<\/p>\n<p>With this deal, Aston will be able to focus on expanding its model range and focusing on making the business work with new models like a front-engined GT car and the DBX-line.<\/p>\n<p>Aston should have those cars out for sale by 2024 and 2025. This would allow the company to sell more vehicles overall. <strong>Forecasts put the automaker at 10,000 units with a \u00a32billion revenue target.<\/strong> Once that time comes, Aston Martin will then be able to apply Mercedes-Benz&#8217;s electrification technology to its lineup and that will help Aston enter the new age of motoring, and hopefully, economic prosperity.<\/p>\n<p><strong>This is a win-win.<\/strong> While some hardcore Aston fans might not want the Germans fiddling with Aston&#8217;s models, it&#8217;s a simple matter of existing or not. Also, what&#8217;s wrong with German engineering? Aston has taken advantage of it before, and it makes so much sense for the future of the company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good for Both Parties? Aston Martin is struggling, and now it seems like Aston will join forces with Mercedes-Benz. The two companies formalized a new agreement that will see Mercedes end up with 20 percent stake in Aston, according to EVO. In exchange, Aston will gain access to Mercedes powertrain technology, most notably it&#8217;s electrified ones. This deal has been coming since Canadian businessman Lawrence Stroll took the helm of Aston Martin earlier this year. It&#8217;s a crucial lifeline for [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":388013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[551,73,255],"tags":[549,429,75],"class_list":["post-385456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aston-martin","category-mercedes-benz","category-news","tag-aston-martin","tag-news","tag-mercedes-benz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercedes-Benz Formalizes 20% Buyout of Aston Martin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/mercedes-benz-formalizes-20-buyout-of-aston-martin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes-Benz Formalizes 20% Buyout of Aston Martin\" \/>\n<meta property=\"og:description\" content=\"Good for Both Parties? Aston Martin is struggling, and now it seems like Aston will join forces with Mercedes-Benz. The two companies formalized a new agreement that will see Mercedes end up with 20 percent stake in Aston, according to EVO. In exchange, Aston will gain access to Mercedes powertrain technology, most notably it&#8217;s electrified ones. This deal has been coming since Canadian businessman Lawrence Stroll took the helm of Aston Martin earlier this year. It&#8217;s a crucial lifeline for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/mercedes-benz-formalizes-20-buyout-of-aston-martin\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-28T14:08:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-28T23:46:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2020\/10\/carpixel.net-2018-aston-martin-db11-amr-77909-hd-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wade Thiel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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