One needn’t go too far back in time\u2014even just a decade\u2014where the mere proposition of Ferrari producing an SUV would be considered heresy of the highest degree. Well, that’s because the Lamborghini Urus<\/a> didn’t exist until 2018. But since then, Ferrari knew they had to do something about it<\/a>.<\/p>\n After all, the Urus turned out to be a huge commercial success for their rival. That, and it’s not as if a riposte on principle alone wouldn’t have been enough for Ferrari to do what they once admitted themselves, as being unthinkable<\/a>.<\/p>\n There’s indeed going to be an SUV now. Up until today, we’ve been teased<\/a>\u2014with very little, mind you\u2014by some abridged literature. The goal posts have also been moved on what Ferrari will and will not do.<\/a> Time will tell how the rest of this will all unfold.<\/p>\n So, here we are today\u2014watching all of this come to fruition as Ferrari unveil their new Purosangue SUV on social media platforms and their official website.<\/p>\n Here’s everything we now know about the $400,000 USD Ferrari Purosangue:<\/em><\/p>\n