{"id":459407,"date":"2001-01-01T13:00:51","date_gmt":"2001-01-01T21:00:51","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=120292"},"modified":"2024-12-27T01:24:17","modified_gmt":"2024-12-27T01:24:17","slug":"mark-you-this","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/mark-you-this\/","title":{"rendered":"Mark You This"},"content":{"rendered":"<div class='memberful-global-teaser-content'>\n<p style=\"text-align: justify;\">I am considering registering my stomach as a trademark. Why not? Damon Hill has registered his eyes as a trademark on the grounds that they immediately identify him. Hill\u2019s eyes, my manly corporation, what\u2019s the difference?<\/p>\n<p style=\"text-align: justify;\">Today\u2019s F1 drivers are registering anything they can get away with. A friend of mine, an artist, produced a series of T-shirts each with a portrait of a driver. It was soon made clear that he had better not feature Harry Hotshoe unless he arranged a contract with Hotshoe\u2019s agent so that multi-millionaire Hotshoe could wring a few pennies from an artist struggling to make a living.<\/p>\n<\/div>\n<style>\n        .memberful-global-teaser-content p:last-child{\n            -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent);\n            mask-image: linear-gradient(180deg, #000 0%, transparent);\n        }\n    <\/style>\n<div class='memberful-global-marketing-content'>\n<div class=\"a07online-global-marketing-content-wrapper\">\n<h2 class=\"a07online-global-marketing-title\">No Subscription? You&#8217;re missing out<\/h2>\n<p class=\"a07online-global-marketing-content\">Any Text Here<\/p>\n<p><a class=\"a07online-global-marketing-prompt\" href=\"https:\/\/supercars.memberful.com\/checkout?plan=86696\">Get Started<\/a><\/p>\n<div class=\"a07online-global-marketing-signin\">\n<h4 class=\"a07online-global-marketing-signin\">Already a Member? <a href=\"https:\/\/supercars.memberful.com\/account\">Sign in to your account here<\/a>.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I am considering registering my stomach as a trademark. Why not? Damon Hill has registered his eyes as a trademark on the grounds that they immediately identify him. Hill\u2019s eyes, my manly corporation, what\u2019s the difference? Today\u2019s F1 drivers are registering anything they can get away with. A friend of mine, an artist, produced a series of T-shirts each with a portrait of a driver. It was soon made clear that he had better not feature Harry Hotshoe unless he [&hellip;]<\/p>\n","protected":false},"author":322,"featured_media":681342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263,11272,261,18207],"tags":[18322,17152,17140,548,17143,17201],"class_list":["post-459407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-culture","category-members-only","category-motorsport-racing","category-special-feature","tag-2000s-all","tag-car-culture","tag-members-only","tag-motorsport","tag-special-feature","tag-last-lap-column"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mark You This<\/title>\n<meta name=\"description\" content=\"Mike Lawrence looks at what identifies one racer from another and decides to trademark his \u201ccorporation\u201d in the process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/mark-you-this\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark You This\" \/>\n<meta property=\"og:description\" content=\"Mike Lawrence looks at what identifies one racer from another and decides to trademark his \u201ccorporation\u201d in the process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/mark-you-this\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2001-01-01T21:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T01:24:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2001\/01\/1964-French-GP-Rouen-Innes-Ireland-in-BRP-1-63-credit-Ferre-e1626485667190-770x391-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Lawrence\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:site\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Lawrence\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/mark-you-this\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/mark-you-this\\\/\"},\"author\":{\"name\":\"Michael Lawrence\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/9ecce5f233369521caad554c1241d5d6\"},\"headline\":\"Mark You This\",\"datePublished\":\"2001-01-01T21:00:51+00:00\",\"dateModified\":\"2024-12-27T01:24:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/mark-you-this\\\/\"},\"wordCount\":1110,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/mark-you-this\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2001\\\/01\\\/1964-French-GP-Rouen-Innes-Ireland-in-BRP-1-63-credit-Ferre-e1626485667190-770x391-1.jpg\",\"keywords\":[\"2000s All\",\"Car Culture\",\"Members Only\",\"Motorsport &amp; Racing\",\"Special Feature\",\"VRR Column (Last Lap)\"],\"articleSection\":[\"Car Culture\",\"Members Only\",\"Motorsport &amp; Racing\",\"Special Feature\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.supercars.net\\\/blog\\\/mark-you-this\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/mark-you-this\\\/\",\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/mark-you-this\\\/\",\"name\":\"Mark You This\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/mark-you-this\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/mark-you-this\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2001\\\/01\\\/1964-French-GP-Rouen-Innes-Ireland-in-BRP-1-63-credit-Ferre-e1626485667190-770x391-1.jpg\",\"datePublished\":\"2001-01-01T21:00:51+00:00\",\"dateModified\":\"2024-12-27T01:24:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/9ecce5f233369521caad554c1241d5d6\"},\"description\":\"Mike Lawrence looks at what identifies one racer from another and decides to trademark his \u201ccorporation\u201d in the process.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/mark-you-this\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.supercars.net\\\/blog\\\/mark-you-this\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/mark-you-this\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2001\\\/01\\\/1964-French-GP-Rouen-Innes-Ireland-in-BRP-1-63-credit-Ferre-e1626485667190-770x391-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2001\\\/01\\\/1964-French-GP-Rouen-Innes-Ireland-in-BRP-1-63-credit-Ferre-e1626485667190-770x391-1.jpg\",\"width\":770,\"height\":391},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/mark-you-this\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mark You This\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/\",\"name\":\"Supercars.net\",\"description\":\"Exotic and Supercar news, information, pictures and videos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/9ecce5f233369521caad554c1241d5d6\",\"name\":\"Michael Lawrence\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Michael-Lawrence.jpeg\",\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Michael-Lawrence.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Michael-Lawrence.jpeg\",\"caption\":\"Michael Lawrence\"},\"description\":\"I committed to motor racing on the 1st of February, 1957, when I bought my first copy of Motor Sport. I read it from cover to cover and back again. I was told by parents and teachers that it would do me no good. I became editor of Motor Sport in 1984. If only my teachers had given me good advice, like telling me to become a divorce lawyer.\",\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/author\\\/michael-lawrence\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mark You This","description":"Mike Lawrence looks at what identifies one racer from another and decides to trademark his \u201ccorporation\u201d in the process.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.supercars.net\/blog\/mark-you-this\/","og_locale":"en_US","og_type":"article","og_title":"Mark You This","og_description":"Mike Lawrence looks at what identifies one racer from another and decides to trademark his \u201ccorporation\u201d in the process.","og_url":"https:\/\/www.supercars.net\/blog\/mark-you-this\/","og_site_name":"Supercars.net","article_publisher":"https:\/\/www.facebook.com\/Supercars.net\/","article_published_time":"2001-01-01T21:00:51+00:00","article_modified_time":"2024-12-27T01:24:17+00:00","og_image":[{"width":770,"height":391,"url":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2001\/01\/1964-French-GP-Rouen-Innes-Ireland-in-BRP-1-63-credit-Ferre-e1626485667190-770x391-1.jpg","type":"image\/jpeg"}],"author":"Michael Lawrence","twitter_card":"summary_large_image","twitter_creator":"@supercars_net","twitter_site":"@supercars_net","twitter_misc":{"Written by":"Michael Lawrence","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.supercars.net\/blog\/mark-you-this\/#article","isPartOf":{"@id":"https:\/\/www.supercars.net\/blog\/mark-you-this\/"},"author":{"name":"Michael Lawrence","@id":"https:\/\/www.supercars.net\/blog\/#\/schema\/person\/9ecce5f233369521caad554c1241d5d6"},"headline":"Mark You This","datePublished":"2001-01-01T21:00:51+00:00","dateModified":"2024-12-27T01:24:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.supercars.net\/blog\/mark-you-this\/"},"wordCount":1110,"commentCount":0,"image":{"@id":"https:\/\/www.supercars.net\/blog\/mark-you-this\/#primaryimage"},"thumbnailUrl":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2001\/01\/1964-French-GP-Rouen-Innes-Ireland-in-BRP-1-63-credit-Ferre-e1626485667190-770x391-1.jpg","keywords":["2000s All","Car Culture","Members Only","Motorsport &amp; Racing","Special Feature","VRR Column (Last Lap)"],"articleSection":["Car Culture","Members Only","Motorsport &amp; Racing","Special Feature"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.supercars.net\/blog\/mark-you-this\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.supercars.net\/blog\/mark-you-this\/","url":"https:\/\/www.supercars.net\/blog\/mark-you-this\/","name":"Mark You This","isPartOf":{"@id":"https:\/\/www.supercars.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.supercars.net\/blog\/mark-you-this\/#primaryimage"},"image":{"@id":"https:\/\/www.supercars.net\/blog\/mark-you-this\/#primaryimage"},"thumbnailUrl":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2001\/01\/1964-French-GP-Rouen-Innes-Ireland-in-BRP-1-63-credit-Ferre-e1626485667190-770x391-1.jpg","datePublished":"2001-01-01T21:00:51+00:00","dateModified":"2024-12-27T01:24:17+00:00","author":{"@id":"https:\/\/www.supercars.net\/blog\/#\/schema\/person\/9ecce5f233369521caad554c1241d5d6"},"description":"Mike Lawrence looks at what identifies one racer from another and decides to trademark his \u201ccorporation\u201d in the process.","breadcrumb":{"@id":"https:\/\/www.supercars.net\/blog\/mark-you-this\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.supercars.net\/blog\/mark-you-this\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.supercars.net\/blog\/mark-you-this\/#primaryimage","url":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2001\/01\/1964-French-GP-Rouen-Innes-Ireland-in-BRP-1-63-credit-Ferre-e1626485667190-770x391-1.jpg","contentUrl":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2001\/01\/1964-French-GP-Rouen-Innes-Ireland-in-BRP-1-63-credit-Ferre-e1626485667190-770x391-1.jpg","width":770,"height":391},{"@type":"BreadcrumbList","@id":"https:\/\/www.supercars.net\/blog\/mark-you-this\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.supercars.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Mark You This"}]},{"@type":"WebSite","@id":"https:\/\/www.supercars.net\/blog\/#website","url":"https:\/\/www.supercars.net\/blog\/","name":"Supercars.net","description":"Exotic and Supercar news, information, pictures and videos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.supercars.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.supercars.net\/blog\/#\/schema\/person\/9ecce5f233369521caad554c1241d5d6","name":"Michael Lawrence","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2023\/10\/Michael-Lawrence.jpeg","url":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2023\/10\/Michael-Lawrence.jpeg","contentUrl":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2023\/10\/Michael-Lawrence.jpeg","caption":"Michael Lawrence"},"description":"I committed to motor racing on the 1st of February, 1957, when I bought my first copy of Motor Sport. I read it from cover to cover and back again. I was told by parents and teachers that it would do me no good. I became editor of Motor Sport in 1984. If only my teachers had given me good advice, like telling me to become a divorce lawyer.","url":"https:\/\/www.supercars.net\/blog\/author\/michael-lawrence\/"}]}},"_links":{"self":[{"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/posts\/459407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/comments?post=459407"}],"version-history":[{"count":0,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/posts\/459407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/media\/681342"}],"wp:attachment":[{"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/media?parent=459407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/categories?post=459407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/tags?post=459407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}