{"id":489792,"date":"2007-12-01T15:00:45","date_gmt":"2007-12-01T15:00:45","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=59883"},"modified":"2024-12-27T03:06:21","modified_gmt":"2024-12-27T03:06:21","slug":"how-to-get-a-formula-one-ride","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/how-to-get-a-formula-one-ride\/","title":{"rendered":"How to Get a Formula One Ride"},"content":{"rendered":"<div class='memberful-global-teaser-content'>\n<p style=\"text-align: justify;\">Canadian Bill Brack was running a Lotus 41 in 1968, as well as the \u201cHot Wheels\u201d Mini Cooper, and I acted as his sponsor-hunter and team manager. The toy company Hot Wheels was our sponsor. We did displays introducing the new products all across Canada, in fact we basically introduced the Hot Wheels line of miniature cars in Canada. All we had was a couple of college students working for us and a station wagon. The college students would set up the Hot Wheels display. None of this would have happened without the support of the then-president of Mattel who was an English guy and a car nut. There were Hot Wheels contests where we would set up ramps and have races toward a championship. After all these events, we declared a champion and had the champion come to the Canadian F1 GP at St. Jovite, courtesy of Mattel and Bill\u2019s Lotus Canada operation and dealership, Sports Cars Unlimited, to meet the winner\u2019s heroes.<\/p>\n<p>Phil Lamont<\/p>\n<\/div>\n<style>\n        .memberful-global-teaser-content > :last-child{\n            -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent);\n            mask-image: linear-gradient(180deg, #000 0%, transparent);\n        }\n    <\/style>\n<div class='memberful-global-marketing-content'>\n<div class=\"cs-paywall\">\n<div class=\"cs-paywall__card\">\n<div class=\"cs-paywall__top\"><span class=\"cs-paywall__label\">Members only<\/span><span class=\"cs-paywall__price\">$29 <em>\/ year<\/em><\/span><\/div>\n<h2 class=\"cs-paywall__title\">Keep going. <span>This is where it gets good.<\/span><\/h2>\n<p class=\"cs-paywall__lead\">Supercars.net Membership is for people who&#x27;d rather know the spec sheet by heart than skim ten headlines. 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Cancel anytime, no hoops.<br \/>Already a member? <a href=\"https:\/\/www.supercars.net\/?memberful_endpoint=auth\">Sign in<\/a><\/p>\n<\/div>\n<p class=\"cs-paywall__trust\"><strong>BY CAR PEOPLE, NOT A NAMELESS MEDIA COMPANY.<\/strong> Your membership keeps a small independent team that celebrates the brands and cars that defined this industry doing this.<\/p>\n<p><a class=\"cs-paywall__sticky\" href=\"https:\/\/supercars.memberful.com\/checkout?plan=86696\">Join &mdash; Keep Reading <em>$29\/yr<\/em><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Canadian Bill Brack was running a Lotus 41 in 1968, as well as the \u201cHot Wheels\u201d Mini Cooper, and I acted as his sponsor-hunter and team manager. The toy company Hot Wheels was our sponsor. We did displays introducing the new products all across Canada, in fact we basically introduced the Hot Wheels line of miniature cars in Canada. All we had was a couple of college students working for us and a station wagon. The college students would set [&hellip;]<\/p>\n","protected":false},"author":172,"featured_media":606523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263,17003,1920,11272,261,18207],"tags":[2727,18322,12430,17152,1433,11319,11657,1961,20068,20125,274,548,11972,11600,11624,13015,604,17143,17220],"class_list":["post-489792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-culture","category-formula-5000","category-lotus","category-members-only","category-motorsport-racing","category-special-feature","tag-1960s","tag-2000s-all","tag-canadian","tag-car-culture","tag-cooper","tag-formula-5000","tag-grand-prix","tag-lotus","tag-lotus-featured","tag-lotus-race-featured","tag-mini","tag-motorsport","tag-bill-brack","tag-colin-chapman","tag-graham-hill","tag-phil-lamont","tag-f1","tag-special-feature","tag-vrr-column-legends-speak"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get a Formula One Ride<\/title>\n<meta name=\"description\" content=\"Dunlop Tire impressario Phil Lamont looks back on how he helped finagle a Lotus 49 drive for fellow Canadian Bill Brack.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/how-to-get-a-formula-one-ride\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get a Formula One Ride\" \/>\n<meta property=\"og:description\" content=\"Dunlop Tire impressario Phil Lamont looks back on how he helped finagle a Lotus 49 drive for fellow Canadian Bill Brack.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/how-to-get-a-formula-one-ride\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/steve.natale1\" \/>\n<meta property=\"article:published_time\" content=\"2007-12-01T15:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T03:06:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2007\/12\/LS200712-p2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"991\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Natale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:site\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Natale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/how-to-get-a-formula-one-ride\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/how-to-get-a-formula-one-ride\\\/\"},\"author\":{\"name\":\"Steve Natale\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/e4800c9c0c7e0b3b8937fc394e9ada9a\"},\"headline\":\"How to Get a Formula One Ride\",\"datePublished\":\"2007-12-01T15:00:45+00:00\",\"dateModified\":\"2024-12-27T03:06:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/how-to-get-a-formula-one-ride\\\/\"},\"wordCount\":892,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/how-to-get-a-formula-one-ride\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2007\\\/12\\\/LS200712-p2.jpg\",\"keywords\":[\"1960s All\",\"2000s All\",\"Canadian\",\"Car Culture\",\"Cooper\",\"Defunct Series (Formula 5000)\",\"Grand Prix\",\"Lotus\",\"Lotus (Featured)\",\"Lotus Race (Featured)\",\"Mini\",\"Motorsport &amp; 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