{"id":490603,"date":"2009-04-01T06:30:52","date_gmt":"2009-04-01T13:30:52","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=47883"},"modified":"2024-12-27T03:06:48","modified_gmt":"2024-12-27T03:06:48","slug":"whats-in-a","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/whats-in-a\/","title":{"rendered":"What\u2019s in a &#8230;?"},"content":{"rendered":"<div class='memberful-global-teaser-content'>\n<p style=\"text-align: justify;\">Emerson Fittipaldi has an impish sense of humor and, one day at Brands Hatch, he unloaded it on my poor pal Mike Doodson, live before a throng of thousands.<\/p>\n<p style=\"text-align: justify;\">Nominally, \u201cThe Dood\u201d was a journalist like me, and remains so today, but for a few seasons in the \u201970s, he crossed over to the dark side, raking in pounds upon pounds of \u201cpounds\u201d in public relations.<\/p>\n<\/div>\n<style>\n        .memberful-global-teaser-content p:last-child{\n            -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent);\n            mask-image: linear-gradient(180deg, #000 0%, transparent);\n        }\n    <\/style>\n<div class='memberful-global-marketing-content'>\n<div class=\"a07online-global-marketing-content-wrapper\">\n<h2 class=\"a07online-global-marketing-title\">No Subscription? You&#8217;re missing out<\/h2>\n<p class=\"a07online-global-marketing-content\">Any Text Here<\/p>\n<p><a class=\"a07online-global-marketing-prompt\" href=\"https:\/\/supercars.memberful.com\/checkout?plan=86696\">Get Started<\/a><\/p>\n<div class=\"a07online-global-marketing-signin\">\n<h4 class=\"a07online-global-marketing-signin\">Already a Member? <a href=\"https:\/\/supercars.memberful.com\/account\">Sign in to your account here<\/a>.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Emerson Fittipaldi has an impish sense of humor and, one day at Brands Hatch, he unloaded it on my poor pal Mike Doodson, live before a throng of thousands. Nominally, \u201cThe Dood\u201d was a journalist like me, and remains so today, but for a few seasons in the \u201970s, he crossed over to the dark side, raking in pounds upon pounds of \u201cpounds\u201d in public relations. No Subscription? You&#8217;re missing out Any Text Here Get Started Already a Member? Sign [&hellip;]<\/p>\n","protected":false},"author":187,"featured_media":762548,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263,11272,261,18207],"tags":[8618,17152,1433,1439,60,20226,65,11657,13601,7971,1961,17140,11893,548,11600,11602,11881,11308,13602,12062,89,12028,11747,6920,11471,604,17143,17204],"class_list":["post-490603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-culture","category-members-only","category-motorsport-racing","category-special-feature","tag-brabham","tag-car-culture","tag-cooper","tag-cunningham","tag-ferrari","tag-ferrari-featured","tag-ford","tag-grand-prix","tag-hawk","tag-john-player-special","tag-lotus","tag-members-only","tag-mosport","tag-motorsport","tag-colin-chapman","tag-emerson-fittipaldi","tag-jackie-oliver","tag-mario-andretti","tag-mike-doodson","tag-peter-bryant","tag-porsche","tag-usac","tag-brands-hatch","tag-laguna-seca","tag-can-am","tag-f1","tag-special-feature","tag-vrr-column-fast-lines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s in a ...?<\/title>\n<meta name=\"description\" content=\"Pete Lyons ruminates on the influence of sponsorship dollars upon the naming protocols for racing cars.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/whats-in-a\/\" \/>\n<link rel=\"next\" href=\"https:\/\/www.supercars.net\/blog\/whats-in-a\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s in a ...?\" \/>\n<meta property=\"og:description\" content=\"Pete Lyons ruminates on the influence of sponsorship dollars upon the naming protocols for racing cars.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/whats-in-a\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-01T13:30:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T03:06:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2009\/04\/FL200904-p2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pete Lyons\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:site\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pete Lyons\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.supercars.net\/blog\/whats-in-a\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.supercars.net\/blog\/whats-in-a\/\"},\"author\":{\"name\":\"Pete Lyons\",\"@id\":\"https:\/\/www.supercars.net\/blog\/#\/schema\/person\/dee0dc3e0ea3204e52a659a117d5f67f\"},\"headline\":\"What\u2019s in a &#8230;?\",\"datePublished\":\"2009-04-01T13:30:52+00:00\",\"dateModified\":\"2024-12-27T03:06:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.supercars.net\/blog\/whats-in-a\/\"},\"wordCount\":1127,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.supercars.net\/blog\/whats-in-a\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2009\/04\/FL200904-p2.jpg\",\"keywords\":[\"Brabham\",\"Car Culture\",\"Cooper\",\"Cunningham\",\"Ferrari\",\"Ferrari (Featured)\",\"Ford\",\"Grand Prix\",\"Hawk\",\"John Player Special\",\"Lotus\",\"Members Only\",\"Mosport\",\"Motorsport &amp; 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