{"id":491066,"date":"2009-12-01T13:00:30","date_gmt":"2009-12-01T21:00:30","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=43181"},"modified":"2024-12-27T03:07:15","modified_gmt":"2024-12-27T03:07:15","slug":"lotus-rebirth","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/","title":{"rendered":"Lotus Rebirth"},"content":{"rendered":"<div class='memberful-global-teaser-content'>\n<p style=\"text-align: justify;\">There has been much rejoicing over the return to F1 next year of Team Lotus and I cannot understand what the fuss is about. The team will be no more Colin than the Bugatti Veyron is Ettore. The good news is that the entrepreneur behind the revival knows the score; it makes sense to use a well-known name, but his team will have to create its own tradition.<\/p>\n<p style=\"text-align: justify;\">Force India came good at Spa and Eddie Jordan preened himself, as well he might. Having been Midland and Spyker, Jordan GP is now Force India. Eddie summed it up by referring to the team\u2019s DNA. There have been changes in personnel since Eddie stepped down, but he created the team\u2019s culture, just as Eric Broadley lives on at Lola.<\/p>\n<\/div>\n<style>\n        .memberful-global-teaser-content > :last-child{\n            -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent);\n            mask-image: linear-gradient(180deg, #000 0%, transparent);\n        }\n    <\/style>\n<div class='memberful-global-marketing-content'>\n<div class=\"cs-paywall\">\n<div class=\"cs-paywall__card\">\n<div class=\"cs-paywall__top\"><span class=\"cs-paywall__label\">Members only<\/span><span class=\"cs-paywall__price\">$29 <em>\/ year<\/em><\/span><\/div>\n<h2 class=\"cs-paywall__title\">Keep going. <span>This is where it gets good.<\/span><\/h2>\n<p class=\"cs-paywall__lead\">Supercars.net Membership is for people who&#x27;d rather know the spec sheet by heart than skim ten headlines. The rest of this story \u2014 and every other one like it \u2014 is a few seconds away.<\/p>\n<ul class=\"cs-paywall__grid\">\n<li class=\"cs-paywall__item\"><span class=\"cs-paywall__icon cs-paywall__icon--book\"><\/span>\n<div>\n<h3>Thousands of members-only stories<\/h3>\n<p>Deep dives, driven reviews and the full archive back to 2005.<\/p>\n<\/div>\n<\/li>\n<li class=\"cs-paywall__item\"><span class=\"cs-paywall__icon cs-paywall__icon--noads\"><\/span>\n<div>\n<h3>No ads. None.<\/h3>\n<p>The whole site reads like a magazine, on every device.<\/p>\n<\/div>\n<\/li>\n<li class=\"cs-paywall__item\"><span class=\"cs-paywall__icon cs-paywall__icon--data\"><\/span>\n<div>\n<h3>Every car, every spec<\/h3>\n<p>Twenty years of models, numbers and history in one place.<\/p>\n<\/div>\n<\/li>\n<li class=\"cs-paywall__item\"><span class=\"cs-paywall__icon cs-paywall__icon--tag\"><\/span>\n<div>\n<h3>30% off the shop<\/h3>\n<p>Every Supercars.net shirt and piece of merch, all year.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"cs-paywall__cta\"><a class=\"cs-paywall__button\" href=\"https:\/\/supercars.memberful.com\/checkout?plan=86696\">Join Supercars.net &mdash; Keep Reading<\/a><\/p>\n<p class=\"cs-paywall__fine\">$29 a year. Cancel anytime, no hoops.<br \/>Already a member? <a href=\"https:\/\/www.supercars.net\/?memberful_endpoint=auth\">Sign in<\/a><\/p>\n<\/div>\n<p class=\"cs-paywall__trust\"><strong>BY CAR PEOPLE, NOT A NAMELESS MEDIA COMPANY.<\/strong> Your membership keeps a small independent team that celebrates the brands and cars that defined this industry doing this.<\/p>\n<p><a class=\"cs-paywall__sticky\" href=\"https:\/\/supercars.memberful.com\/checkout?plan=86696\">Join &mdash; Keep Reading <em>$29\/yr<\/em><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There has been much rejoicing over the return to F1 next year of Team Lotus and I cannot understand what the fuss is about. The team will be no more Colin than the Bugatti Veyron is Ettore. The good news is that the entrepreneur behind the revival knows the score; it makes sense to use a well-known name, but his team will have to create its own tradition. Force India came good at Spa and Eddie Jordan preened himself, as [&hellip;]<\/p>\n","protected":false},"author":172,"featured_media":595266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263,1920,11272,261,18207],"tags":[18322,17152,1436,11657,657,1961,20068,17438,20125,17140,548,11600,6199,604,17143,759,17201],"class_list":["post-491066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-culture","category-lotus","category-members-only","category-motorsport-racing","category-special-feature","tag-2000s-all","tag-car-culture","tag-cosworth","tag-grand-prix","tag-honda","tag-lotus","tag-lotus-featured","tag-lotus-events","tag-lotus-race-featured","tag-members-only","tag-motorsport","tag-colin-chapman","tag-ettore-bugatti","tag-f1","tag-special-feature","tag-spyker","tag-last-lap-column"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lotus Rebirth<\/title>\n<meta name=\"description\" content=\"Mike Lawrence discusses the resurrection of one of F1\u2019s most famous names under new ownership.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lotus Rebirth\" \/>\n<meta property=\"og:description\" content=\"Mike Lawrence discusses the resurrection of one of F1\u2019s most famous names under new ownership.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/steve.natale1\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-01T21:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T03:07:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2009\/12\/LL-Lawrence-Mike-520x520-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Natale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:site\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Natale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/\"},\"author\":{\"name\":\"Steve Natale\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/e4800c9c0c7e0b3b8937fc394e9ada9a\"},\"headline\":\"Lotus Rebirth\",\"datePublished\":\"2009-12-01T21:00:30+00:00\",\"dateModified\":\"2024-12-27T03:07:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/\"},\"wordCount\":1059,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/12\\\/LL-Lawrence-Mike-520x520-5.jpg\",\"keywords\":[\"2000s All\",\"Car Culture\",\"Cosworth\",\"Grand Prix\",\"Honda\",\"Lotus\",\"Lotus (Featured)\",\"Lotus Events\",\"Lotus Race (Featured)\",\"Members Only\",\"Motorsport &amp; 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