{"id":491066,"date":"2009-12-01T13:00:30","date_gmt":"2009-12-01T21:00:30","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=43181"},"modified":"2024-12-27T03:07:15","modified_gmt":"2024-12-27T03:07:15","slug":"lotus-rebirth","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/","title":{"rendered":"Lotus Rebirth"},"content":{"rendered":"<div class='memberful-global-teaser-content'>\n<p style=\"text-align: justify;\">There has been much rejoicing over the return to F1 next year of Team Lotus and I cannot understand what the fuss is about. The team will be no more Colin than the Bugatti Veyron is Ettore. The good news is that the entrepreneur behind the revival knows the score; it makes sense to use a well-known name, but his team will have to create its own tradition.<\/p>\n<p style=\"text-align: justify;\">Force India came good at Spa and Eddie Jordan preened himself, as well he might. Having been Midland and Spyker, Jordan GP is now Force India. Eddie summed it up by referring to the team\u2019s DNA. There have been changes in personnel since Eddie stepped down, but he created the team\u2019s culture, just as Eric Broadley lives on at Lola.<\/p>\n<\/div>\n<style>\n        .memberful-global-teaser-content p:last-child{\n            -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent);\n            mask-image: linear-gradient(180deg, #000 0%, transparent);\n        }\n    <\/style>\n<div class='memberful-global-marketing-content'>\n<div class=\"a07online-global-marketing-content-wrapper\">\n<h2 class=\"a07online-global-marketing-title\">No Subscription? You&#8217;re missing out<\/h2>\n<p class=\"a07online-global-marketing-content\">Any Text Here<\/p>\n<p><a class=\"a07online-global-marketing-prompt\" href=\"https:\/\/supercars.memberful.com\/checkout?plan=86696\">Get Started<\/a><\/p>\n<div class=\"a07online-global-marketing-signin\">\n<h4 class=\"a07online-global-marketing-signin\">Already a Member? <a href=\"https:\/\/supercars.memberful.com\/account\">Sign in to your account here<\/a>.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There has been much rejoicing over the return to F1 next year of Team Lotus and I cannot understand what the fuss is about. The team will be no more Colin than the Bugatti Veyron is Ettore. The good news is that the entrepreneur behind the revival knows the score; it makes sense to use a well-known name, but his team will have to create its own tradition. Force India came good at Spa and Eddie Jordan preened himself, as [&hellip;]<\/p>\n","protected":false},"author":172,"featured_media":595266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263,1920,11272,261,18207],"tags":[18322,17152,1436,11657,657,1961,20068,17438,20125,17140,548,11600,6199,604,17143,759,17201],"class_list":["post-491066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-culture","category-lotus","category-members-only","category-motorsport-racing","category-special-feature","tag-2000s-all","tag-car-culture","tag-cosworth","tag-grand-prix","tag-honda","tag-lotus","tag-lotus-featured","tag-lotus-events","tag-lotus-race-featured","tag-members-only","tag-motorsport","tag-colin-chapman","tag-ettore-bugatti","tag-f1","tag-special-feature","tag-spyker","tag-last-lap-column"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lotus Rebirth<\/title>\n<meta name=\"description\" content=\"Mike Lawrence discusses the resurrection of one of F1\u2019s most famous names under new ownership.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lotus Rebirth\" \/>\n<meta property=\"og:description\" content=\"Mike Lawrence discusses the resurrection of one of F1\u2019s most famous names under new ownership.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/steve.natale1\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-01T21:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T03:07:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2009\/12\/LL-Lawrence-Mike-520x520-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Natale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:site\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Natale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/\"},\"author\":{\"name\":\"Steve Natale\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/237befa83e8e5937247db55880b8cc49\"},\"headline\":\"Lotus Rebirth\",\"datePublished\":\"2009-12-01T21:00:30+00:00\",\"dateModified\":\"2024-12-27T03:07:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/\"},\"wordCount\":1059,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/12\\\/LL-Lawrence-Mike-520x520-5.jpg\",\"keywords\":[\"2000s All\",\"Car Culture\",\"Cosworth\",\"Grand Prix\",\"Honda\",\"Lotus\",\"Lotus (Featured)\",\"Lotus Events\",\"Lotus Race (Featured)\",\"Members Only\",\"Motorsport &amp; Racing\",\"People (Colin Chapman)\",\"People (Ettore Bugatti)\",\"Series (Formula 1)\",\"Special Feature\",\"Spyker Cars\",\"VRR Column (Last Lap)\"],\"articleSection\":[\"Car Culture\",\"Lotus\",\"Members Only\",\"Motorsport &amp; Racing\",\"Special Feature\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/\",\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/\",\"name\":\"Lotus Rebirth\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/12\\\/LL-Lawrence-Mike-520x520-5.jpg\",\"datePublished\":\"2009-12-01T21:00:30+00:00\",\"dateModified\":\"2024-12-27T03:07:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/237befa83e8e5937247db55880b8cc49\"},\"description\":\"Mike Lawrence discusses the resurrection of one of F1\u2019s most famous names under new ownership.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/12\\\/LL-Lawrence-Mike-520x520-5.jpg\",\"contentUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/12\\\/LL-Lawrence-Mike-520x520-5.jpg\",\"width\":520,\"height\":520,\"caption\":\"Mike Lawrence\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/lotus-rebirth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lotus Rebirth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/\",\"name\":\"Supercars.net\",\"description\":\"Exotic and Supercar news, information, pictures and videos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/237befa83e8e5937247db55880b8cc49\",\"name\":\"Steve Natale\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Steve-Natale-100x100.png\",\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Steve-Natale-100x100.png\",\"contentUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Steve-Natale-100x100.png\",\"caption\":\"Steve Natale\"},\"description\":\"Steve Natale has been playing with cars ever since he was old enough to first hold a matchbox car in his hand. A lifelong enthusiast of anything old with an engine in it or wheels on it, Steve has been active in the hobby for over 35 years. Currently he owns a successful marketing company with his wife Mary, is an automotive photographer, blogger and writer for several automotive magazines and regular contributor to various automotive websites. Steve has attended vintage car events and visited car museums and collections around the world.\",\"sameAs\":[\"https:\\\/\\\/stevenatale.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/steve.natale1\",\"https:\\\/\\\/www.instagram.com\\\/stevenatale\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@SteveNatale\\\/videos\"],\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/author\\\/steve100530\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lotus Rebirth","description":"Mike Lawrence discusses the resurrection of one of F1\u2019s most famous names under new ownership.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/","og_locale":"en_US","og_type":"article","og_title":"Lotus Rebirth","og_description":"Mike Lawrence discusses the resurrection of one of F1\u2019s most famous names under new ownership.","og_url":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/","og_site_name":"Supercars.net","article_publisher":"https:\/\/www.facebook.com\/Supercars.net\/","article_author":"https:\/\/www.facebook.com\/steve.natale1","article_published_time":"2009-12-01T21:00:30+00:00","article_modified_time":"2024-12-27T03:07:15+00:00","og_image":[{"width":520,"height":520,"url":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2009\/12\/LL-Lawrence-Mike-520x520-5.jpg","type":"image\/jpeg"}],"author":"Steve Natale","twitter_card":"summary_large_image","twitter_creator":"@supercars_net","twitter_site":"@supercars_net","twitter_misc":{"Written by":"Steve Natale","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/#article","isPartOf":{"@id":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/"},"author":{"name":"Steve Natale","@id":"https:\/\/www.supercars.net\/blog\/#\/schema\/person\/237befa83e8e5937247db55880b8cc49"},"headline":"Lotus Rebirth","datePublished":"2009-12-01T21:00:30+00:00","dateModified":"2024-12-27T03:07:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/"},"wordCount":1059,"commentCount":0,"image":{"@id":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2009\/12\/LL-Lawrence-Mike-520x520-5.jpg","keywords":["2000s All","Car Culture","Cosworth","Grand Prix","Honda","Lotus","Lotus (Featured)","Lotus Events","Lotus Race (Featured)","Members Only","Motorsport &amp; Racing","People (Colin Chapman)","People (Ettore Bugatti)","Series (Formula 1)","Special Feature","Spyker Cars","VRR Column (Last Lap)"],"articleSection":["Car Culture","Lotus","Members Only","Motorsport &amp; Racing","Special Feature"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.supercars.net\/blog\/lotus-rebirth\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/","url":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/","name":"Lotus Rebirth","isPartOf":{"@id":"https:\/\/www.supercars.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/#primaryimage"},"image":{"@id":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2009\/12\/LL-Lawrence-Mike-520x520-5.jpg","datePublished":"2009-12-01T21:00:30+00:00","dateModified":"2024-12-27T03:07:15+00:00","author":{"@id":"https:\/\/www.supercars.net\/blog\/#\/schema\/person\/237befa83e8e5937247db55880b8cc49"},"description":"Mike Lawrence discusses the resurrection of one of F1\u2019s most famous names under new ownership.","breadcrumb":{"@id":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.supercars.net\/blog\/lotus-rebirth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/#primaryimage","url":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2009\/12\/LL-Lawrence-Mike-520x520-5.jpg","contentUrl":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2009\/12\/LL-Lawrence-Mike-520x520-5.jpg","width":520,"height":520,"caption":"Mike Lawrence"},{"@type":"BreadcrumbList","@id":"https:\/\/www.supercars.net\/blog\/lotus-rebirth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.supercars.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Lotus Rebirth"}]},{"@type":"WebSite","@id":"https:\/\/www.supercars.net\/blog\/#website","url":"https:\/\/www.supercars.net\/blog\/","name":"Supercars.net","description":"Exotic and Supercar news, information, pictures and videos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.supercars.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.supercars.net\/blog\/#\/schema\/person\/237befa83e8e5937247db55880b8cc49","name":"Steve Natale","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2023\/10\/Steve-Natale-100x100.png","url":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2023\/10\/Steve-Natale-100x100.png","contentUrl":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2023\/10\/Steve-Natale-100x100.png","caption":"Steve Natale"},"description":"Steve Natale has been playing with cars ever since he was old enough to first hold a matchbox car in his hand. A lifelong enthusiast of anything old with an engine in it or wheels on it, Steve has been active in the hobby for over 35 years. Currently he owns a successful marketing company with his wife Mary, is an automotive photographer, blogger and writer for several automotive magazines and regular contributor to various automotive websites. Steve has attended vintage car events and visited car museums and collections around the world.","sameAs":["https:\/\/stevenatale.com\/","https:\/\/www.facebook.com\/steve.natale1","https:\/\/www.instagram.com\/stevenatale\/","https:\/\/www.youtube.com\/@SteveNatale\/videos"],"url":"https:\/\/www.supercars.net\/blog\/author\/steve100530\/"}]}},"_links":{"self":[{"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/posts\/491066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/users\/172"}],"replies":[{"embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/comments?post=491066"}],"version-history":[{"count":0,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/posts\/491066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/media\/595266"}],"wp:attachment":[{"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/media?parent=491066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/categories?post=491066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/tags?post=491066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}