{"id":491131,"date":"2010-01-01T19:00:10","date_gmt":"2010-01-02T03:00:10","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=42748"},"modified":"2024-12-02T19:49:22","modified_gmt":"2024-12-02T19:49:22","slug":"fall-rise-lancia","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/fall-rise-lancia\/","title":{"rendered":"The Fall and Rise of Lancia"},"content":{"rendered":"
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Lancia. Ever heard of them? If not, it\u2019s not surprising. Their cars are not exactly sold all over the world. Yet the Italian manufacturer has won no fewer than 19 motor sport world championships: well, 18\u00bd really, but more of that later. The fact remains that theirs is a pedigree that any car manufacturer would sell its soul for.<\/p>\n

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Juan Manuel Fangio heads for victory in the 1956 British GP\u00d1and his fourth World Champiosnhip\u00d1in the Lancia-Ferrari D50A at Silverstone.
Photo: McDonough Collection<\/figcaption><\/figure>\n

Established in Turin in 1906 by rotund, 25-year-old racing driver Vincenzo Lancia, everything went fairly smoothly with the company for the first 30 years or so, producing cars like the Lambda, Astura, Agusta, and Aprilia. Yet, old racing driver though he may have been, for most of his business career Vincenzo steadfastly refused to \u201cinvest\u201d in motor racing to help sell his products. He died prematurely at 56 years of age on February 15, 1937, and that is when the firm\u2019s troubles began. His wife Adele took over as president, 10 years after which their engineer son Gianni took the reins. He was keen on motor sport, which his father swore was a money eater, and the old man turned out to be right\u2014at least how Gianni approached it, because he and racing were the company\u2019s undoing. Certainly, Gianni had his successes. Alberto Ascari won the 1954 Mille Miglia in a sleek Lancia D24, for instance. Which was okay, but Gianni had bigger ideas that cost even bigger bucks.<\/p>\n<\/div>\n