{"id":493143,"date":"2013-06-01T13:00:45","date_gmt":"2013-06-01T20:00:45","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=17477"},"modified":"2024-12-27T03:08:34","modified_gmt":"2024-12-27T03:08:34","slug":"branding","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<div class='memberful-global-teaser-content'>\n<p style=\"text-align: justify;\">Here is a problem for future historians and statisticians: Kimi Raikkonen has won Grands Prix for a team called Lotus. Are these to be added to the 79 wins achieved by Real Team Lotus? Some have taken to calling the outfit as the \u201cEnstone Team,\u201d Enstone being the village in Oxfordshire where the factory is located. Current Lotus used to be Renault and before that was Benetton which, in turn, began as Toleman.<\/p>\n<p style=\"text-align: justify;\">What about all the starts and finishes recorded by the other \u201cLotus,\u201d now known as Caterham? There was a time when we had two teams called Lotus and neither really was, except on paper.<\/p>\n<\/div>\n<style>\n        .memberful-global-teaser-content p:last-child{\n            -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent);\n            mask-image: linear-gradient(180deg, #000 0%, transparent);\n        }\n    <\/style>\n<div class='memberful-global-marketing-content'>\n<div class=\"a07online-global-marketing-content-wrapper\">\n<h2 class=\"a07online-global-marketing-title\">No Subscription? You&#8217;re missing out<\/h2>\n<p class=\"a07online-global-marketing-content\">Any Text Here<\/p>\n<p><a class=\"a07online-global-marketing-prompt\" href=\"https:\/\/supercars.memberful.com\/checkout?plan=86696\">Get Started<\/a><\/p>\n<div class=\"a07online-global-marketing-signin\">\n<h4 class=\"a07online-global-marketing-signin\">Already a Member? <a href=\"https:\/\/supercars.memberful.com\/account\">Sign in to your account here<\/a>.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here is a problem for future historians and statisticians: Kimi Raikkonen has won Grands Prix for a team called Lotus. Are these to be added to the 79 wins achieved by Real Team Lotus? Some have taken to calling the outfit as the \u201cEnstone Team,\u201d Enstone being the village in Oxfordshire where the factory is located. Current Lotus used to be Renault and before that was Benetton which, in turn, began as Toleman. What about all the starts and finishes [&hellip;]<\/p>\n","protected":false},"author":322,"featured_media":553847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12077,1698,263,1383,11272,261,18207],"tags":[1319,1699,13193,7050,17152,1384,12461,12591,597,11657,690,415,11533,1961,17140,548,301,11656,1819,17143,12707,11529,17201],"class_list":["post-493143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ac-cars","category-allard","category-car-culture","category-caterham","category-members-only","category-motorsport-racing","category-special-feature","tag-ac","tag-allard","tag-benetton","tag-british-racing-motors","tag-car-culture","tag-caterham","tag-climax","tag-connaught","tag-general-motors-gm","tag-grand-prix","tag-invicta","tag-jaguar","tag-kieft","tag-lotus","tag-members-only","tag-motorsport","tag-osca","tag-james-hunt","tag-renault","tag-special-feature","tag-toleman","tag-vanwall","tag-last-lap-column"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding<\/title>\n<meta name=\"description\" content=\"Branding, Mike Lawrence discusses the realities of reviving old, revered names and applying them to new products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding\" \/>\n<meta property=\"og:description\" content=\"Branding, Mike Lawrence discusses the realities of reviving old, revered names and applying them to new products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-01T20:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T03:08:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2013\/06\/LL-Lawrence-Mike-520x520-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Lawrence\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:site\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Lawrence\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/branding\\\/\"},\"author\":{\"name\":\"Michael Lawrence\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/9ecce5f233369521caad554c1241d5d6\"},\"headline\":\"Branding\",\"datePublished\":\"2013-06-01T20:00:45+00:00\",\"dateModified\":\"2024-12-27T03:08:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/branding\\\/\"},\"wordCount\":1040,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/LL-Lawrence-Mike-520x520-1.jpg\",\"keywords\":[\"AC Cars\",\"Allard Motor Company\",\"Benetton\",\"BRM\",\"Car Culture\",\"Caterham\",\"Climax\",\"Connaught\",\"General Motors (GM)\",\"Grand Prix\",\"Invicta\",\"Jaguar\",\"Kieft\",\"Lotus\",\"Members Only\",\"Motorsport &amp; 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