{"id":493143,"date":"2013-06-01T13:00:45","date_gmt":"2013-06-01T20:00:45","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=17477"},"modified":"2024-12-27T03:08:34","modified_gmt":"2024-12-27T03:08:34","slug":"branding","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<div class='memberful-global-teaser-content'>\n<p style=\"text-align: justify;\">Here is a problem for future historians and statisticians: Kimi Raikkonen has won Grands Prix for a team called Lotus. Are these to be added to the 79 wins achieved by Real Team Lotus? Some have taken to calling the outfit as the \u201cEnstone Team,\u201d Enstone being the village in Oxfordshire where the factory is located. Current Lotus used to be Renault and before that was Benetton which, in turn, began as Toleman.<\/p>\n<p style=\"text-align: justify;\">What about all the starts and finishes recorded by the other \u201cLotus,\u201d now known as Caterham? There was a time when we had two teams called Lotus and neither really was, except on paper.<\/p>\n<\/div>\n<style>\n        .memberful-global-teaser-content > :last-child{\n            -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent);\n            mask-image: linear-gradient(180deg, #000 0%, transparent);\n        }\n    <\/style>\n<div class='memberful-global-marketing-content'>\n<div class=\"cs-paywall\">\n<div class=\"cs-paywall__card\">\n<div class=\"cs-paywall__top\"><span class=\"cs-paywall__label\">Members only<\/span><span class=\"cs-paywall__price\">$29 <em>\/ year<\/em><\/span><\/div>\n<h2 class=\"cs-paywall__title\">Keep going. <span>This is where it gets good.<\/span><\/h2>\n<p class=\"cs-paywall__lead\">Supercars.net Membership is for people who&#x27;d rather know the spec sheet by heart than skim ten headlines. The rest of this story \u2014 and every other one like it \u2014 is a few seconds away.<\/p>\n<ul class=\"cs-paywall__grid\">\n<li class=\"cs-paywall__item\"><span class=\"cs-paywall__icon cs-paywall__icon--book\"><\/span>\n<div>\n<h3>Thousands of members-only stories<\/h3>\n<p>Deep dives, driven reviews and the full archive back to 2005.<\/p>\n<\/div>\n<\/li>\n<li class=\"cs-paywall__item\"><span class=\"cs-paywall__icon cs-paywall__icon--noads\"><\/span>\n<div>\n<h3>No ads. None.<\/h3>\n<p>The whole site reads like a magazine, on every device.<\/p>\n<\/div>\n<\/li>\n<li class=\"cs-paywall__item\"><span class=\"cs-paywall__icon cs-paywall__icon--data\"><\/span>\n<div>\n<h3>Every car, every spec<\/h3>\n<p>Twenty years of models, numbers and history in one place.<\/p>\n<\/div>\n<\/li>\n<li class=\"cs-paywall__item\"><span class=\"cs-paywall__icon cs-paywall__icon--tag\"><\/span>\n<div>\n<h3>30% off the shop<\/h3>\n<p>Every Supercars.net shirt and piece of merch, all year.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"cs-paywall__cta\"><a class=\"cs-paywall__button\" href=\"https:\/\/supercars.memberful.com\/checkout?plan=86696\">Join Supercars.net &mdash; Keep Reading<\/a><\/p>\n<p class=\"cs-paywall__fine\">$29 a year. Cancel anytime, no hoops.<br \/>Already a member? <a href=\"https:\/\/www.supercars.net\/?memberful_endpoint=auth\">Sign in<\/a><\/p>\n<\/div>\n<p class=\"cs-paywall__trust\"><strong>BY CAR PEOPLE, NOT A NAMELESS MEDIA COMPANY.<\/strong> Your membership keeps a small independent team that celebrates the brands and cars that defined this industry doing this.<\/p>\n<p><a class=\"cs-paywall__sticky\" href=\"https:\/\/supercars.memberful.com\/checkout?plan=86696\">Join &mdash; Keep Reading <em>$29\/yr<\/em><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here is a problem for future historians and statisticians: Kimi Raikkonen has won Grands Prix for a team called Lotus. Are these to be added to the 79 wins achieved by Real Team Lotus? Some have taken to calling the outfit as the \u201cEnstone Team,\u201d Enstone being the village in Oxfordshire where the factory is located. Current Lotus used to be Renault and before that was Benetton which, in turn, began as Toleman. What about all the starts and finishes [&hellip;]<\/p>\n","protected":false},"author":322,"featured_media":553847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12077,1698,263,1383,11272,261,18207],"tags":[1319,1699,13193,7050,17152,1384,12461,12591,597,11657,690,415,11533,1961,17140,548,301,11656,1819,17143,12707,11529,17201],"class_list":["post-493143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ac-cars","category-allard","category-car-culture","category-caterham","category-members-only","category-motorsport-racing","category-special-feature","tag-ac","tag-allard","tag-benetton","tag-british-racing-motors","tag-car-culture","tag-caterham","tag-climax","tag-connaught","tag-general-motors-gm","tag-grand-prix","tag-invicta","tag-jaguar","tag-kieft","tag-lotus","tag-members-only","tag-motorsport","tag-osca","tag-james-hunt","tag-renault","tag-special-feature","tag-toleman","tag-vanwall","tag-last-lap-column"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding<\/title>\n<meta name=\"description\" content=\"Branding, Mike Lawrence discusses the realities of reviving old, revered names and applying them to new products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding\" \/>\n<meta property=\"og:description\" content=\"Branding, Mike Lawrence discusses the realities of reviving old, revered names and applying them to new products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-01T20:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T03:08:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2013\/06\/LL-Lawrence-Mike-520x520-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Lawrence\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:site\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Lawrence\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/branding\\\/\"},\"author\":{\"name\":\"Michael Lawrence\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/f4f43095b5fd8e9a8f908f1ec248e4d1\"},\"headline\":\"Branding\",\"datePublished\":\"2013-06-01T20:00:45+00:00\",\"dateModified\":\"2024-12-27T03:08:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/branding\\\/\"},\"wordCount\":1040,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/LL-Lawrence-Mike-520x520-1.jpg\",\"keywords\":[\"AC Cars\",\"Allard Motor Company\",\"Benetton\",\"BRM\",\"Car Culture\",\"Caterham\",\"Climax\",\"Connaught\",\"General Motors (GM)\",\"Grand Prix\",\"Invicta\",\"Jaguar\",\"Kieft\",\"Lotus\",\"Members Only\",\"Motorsport &amp; 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