{"id":494327,"date":"2015-03-01T01:00:44","date_gmt":"2015-03-01T09:00:44","guid":{"rendered":"http:\/\/demo.sportscardigest.com\/?p=6912"},"modified":"2024-08-21T16:41:05","modified_gmt":"2024-08-21T16:41:05","slug":"successful-upper-class-solidarity","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/successful-upper-class-solidarity\/","title":{"rendered":"1937 Buick Roadmaster &#8211; Successful Upper-Class Solidarity"},"content":{"rendered":"<div class='memberful-global-teaser-content'>\n<p style=\"text-align: justify;\"><strong>The 1937 Buick Roadmaster Convertible Sedan Exemplifies Buick\u2019s Grand Legacy<\/strong><\/p>\n<p style=\"text-align: justify;\">Ford market researchers, in the mid-1950s, sampled new car buyers in Peoria, Illinois, and San Bernardino, California, in an attempt to identify the image their cars and those of their competitors projected to those buyers. Beverly Rae Kimes reported on their results in Automobile Quarterly: \u201cWhile the Ford\u2019s image was that of \u2018rugged masculinity,\u2019 the Plymouth\u2019s of \u2018plain respectability,\u2019 the Oldsmobile\u2019s of \u2018smart dashing flair,\u2019 the Mercury\u2019s \u2018showy flash,\u2019 the Pontiac\u2019s \u2018mixed gentility,\u2019 the Buick evoked the formidable aura of \u2018successful upper-class solidarity.\u2019 (sic) It was the car for one who had made it, but didn\u2019t wish the ostentatious display of that fact.\u201d So, Buick had a \u201cformidable aura.\u201d How did it get there?<\/p>\n<\/div>\n<style>\n        .memberful-global-teaser-content p:last-child{\n            -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent);\n            mask-image: linear-gradient(180deg, #000 0%, transparent);\n        }\n    <\/style>\n<div class='memberful-global-marketing-content'>\n<div class=\"a07online-global-marketing-content-wrapper\">\n<h2 class=\"a07online-global-marketing-title\">No Subscription? You&#8217;re missing out<\/h2>\n<p class=\"a07online-global-marketing-content\">Any Text Here<\/p>\n<p><a class=\"a07online-global-marketing-prompt\" href=\"https:\/\/supercars.memberful.com\/checkout?plan=86696\">Get Started<\/a><\/p>\n<div class=\"a07online-global-marketing-signin\">\n<h4 class=\"a07online-global-marketing-signin\">Already a Member? <a href=\"https:\/\/supercars.memberful.com\/account\">Sign in to your account here<\/a>.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The 1937 Buick Roadmaster Convertible Sedan Exemplifies Buick\u2019s Grand Legacy Ford market researchers, in the mid-1950s, sampled new car buyers in Peoria, Illinois, and San Bernardino, California, in an attempt to identify the image their cars and those of their competitors projected to those buyers. Beverly Rae Kimes reported on their results in Automobile Quarterly: \u201cWhile the Ford\u2019s image was that of \u2018rugged masculinity,\u2019 the Plymouth\u2019s of \u2018plain respectability,\u2019 the Oldsmobile\u2019s of \u2018smart dashing flair,\u2019 the Mercury\u2019s \u2018showy flash,\u2019 the [&hellip;]<\/p>\n","protected":false},"author":466,"featured_media":708514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1678,11272,17177],"tags":[1679,21493,17178,17140],"class_list":["post-494327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buick","category-members-only","category-chassis-histories","tag-buick","tag-buick-featured","tag-chassis-histories","tag-members-only"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1937 Buick Roadmaster - Successful Upper-Class Solidarity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/successful-upper-class-solidarity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1937 Buick Roadmaster - Successful Upper-Class Solidarity\" \/>\n<meta property=\"og:description\" content=\"The 1937 Buick Roadmaster Convertible Sedan Exemplifies Buick\u2019s Grand Legacy Ford market researchers, in the mid-1950s, sampled new car buyers in Peoria, Illinois, and San Bernardino, California, in an attempt to identify the image their cars and those of their competitors projected to those buyers. Beverly Rae Kimes reported on their results in Automobile Quarterly: \u201cWhile the Ford\u2019s image was that of \u2018rugged masculinity,\u2019 the Plymouth\u2019s of \u2018plain respectability,\u2019 the Oldsmobile\u2019s of \u2018smart dashing flair,\u2019 the Mercury\u2019s \u2018showy flash,\u2019 the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/successful-upper-class-solidarity\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-01T09:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-21T16:41:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2015\/03\/Photo-1-IMG_0002.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"721\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J. Michael Hemsley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:site\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"J. Michael Hemsley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/successful-upper-class-solidarity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/successful-upper-class-solidarity\\\/\"},\"author\":{\"name\":\"J. 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