{"id":495738,"date":"2016-08-01T02:17:08","date_gmt":"2016-08-01T09:17:08","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=32958"},"modified":"2024-02-28T15:34:22","modified_gmt":"2024-02-28T15:34:22","slug":"simply-the-best","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/simply-the-best\/","title":{"rendered":"Simply The Best \u2013 1989 BMW\u2008M3 E30"},"content":{"rendered":"
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Way back in 1973 the actor Orson Wells, chosen for his deep and imposing voice, appeared on commercial television as the then public face of the Danish brewing company Carlsberg. He was the first person to utter to the masses the slogan, \u201cCarlsberg, probably the best lager in the world.\u201d This catchphrase, spoken with great authority, has gone down in history as one of the greatest marketing slogans, ever. Just mentioning the word \u201cprobably\u201d can subliminally suggest a refreshing glass of Carlsberg lager. Indeed, although the slogan has now recently been replaced, the word \u201cprobably\u201d appeared in the Carlsberg company font and graphics at the EURO 2016 European Football (Soccer) Championships in France as an advertising logo. Along with cigarette branding, alcohol brand names are banned in certain European countries, but the global audience would need no other clue as to whom, or what, was being advertised.<\/p>\n

\"1989<\/a>
1989 BMW\u2008M3 E30
Photo: Kary Jiggle<\/figcaption><\/figure>\n

What has this got to do with the BMW M3 you may ask? Well, there\u2019s no \u201cprobably\u201d about the BMW M3 E30 Group A touring cars\u2014as many drivers of the day will confirm. In the words of Chapman and Knight, and rung out in Tina Turner\u2019s powerful dulcet tones, they were \u201cSimply the Best.\u201d Globally too, the \u201cM3\u201d logo had that same subliminal suggestion as Carlsberg\u2019s word \u201cprobably,\u201d the mere presence of an M3 wrought fear in the mind of rival competitors, it was the benchmark of mechanical excellence, the car to have and the car to beat. Such success on the track easily transferred to sales of road cars, the ultimate \u201choly grail\u201d of motor manufacturers.<\/p>\n<\/div>\n