{"id":497560,"date":"2018-05-08T14:30:43","date_gmt":"2018-05-08T21:30:43","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=58450"},"modified":"2024-05-31T20:01:18","modified_gmt":"2024-05-31T20:01:18","slug":"land-rover-turns-70","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/land-rover-turns-70\/","title":{"rendered":"Land Rover Turns 70!"},"content":{"rendered":"

Exactly 70 years ago (May 4), a new brand was introduced to the automotive world with a showcase of three all-terrain vehicles that would be known as Land Rovers.\u00a0 And the rest, as they say, is history…<\/p>\n

A key component of that history, one of the three Land Rover prototype vehicles \u2013 L03 \u2013 will be shown at Land Rover Legends later this month.\u00a0 L03 was driven from London to Amsterdam by a young Ernie Bacon (son of Mr. Bacon \u2013 the then manager of Rover Company\u2019s London depot at Seagrave Road in Fulham).\u00a0L03 was \u2018despatched out\u2019 of Seagrave Road by Mr. Bacon on Tuesday April 27, 1948, and driven to Amsterdam by a young Ernie to join the Rover Company showcase, launching what was to become one of the most iconic automotive brands in the world.<\/p>\n

\"\"<\/a><\/p>\n

After the motor show, L03 successfully made the journey home to London from the Netherlands, and soon after its return was fitted with a new gearbox \u2013 no. 11.\u00a0 Later in May, L03 was registered to the Rover Company Ltd in Solihull as a demonstrator, and in June was despatched to Vallvidrera Hills in Barcelona for the global press launch of the Land Rover.\u00a0 It also made an appearance at the 1948 Barcelona International Trade Fair, before returning to the UK, being converted to right hand drive and then used by Rover Company Director, R L Wilks \u2013 nephew of Maurice Wilks \u2013 Land Rover\u2019s founding father.<\/p>\n

L03 is clearly steeped in Land Rover history, and through the 1950s and \u201960s changed hands a couple of times before being bought in 1974 by the current owner.\u00a0 Lovingly maintained and restored, the vehicle has participated in every major Land Rover milestone since \u2013 with a number of television appearances under its belt over the decades.<\/p>\n

\"\"<\/a>
LO3 returns to Amsterdam…70 years later.<\/figcaption><\/figure>\n

Just last week the car was driven back to Amsterdam as part of the Land Rover Series One Club\u2019s 70th\u00a0<\/sup>anniversary celebrations, and will be exhibited exclusively at Land Rover Legends, in its rightful place as one of the show\u2019s \u2018Star Cars\u2019.<\/p>\n

Tickets for the event are available now, for more information please visit:www.landroverlegends.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Exactly 70 years ago (May 4), a new brand was introduced to the automotive world with a showcase of three all-terrain vehicles that would be known as Land Rovers.\u00a0 And the rest, as they say, is history… A key component of that history, one of the three Land Rover prototype vehicles \u2013 L03 \u2013 will be shown at Land Rover Legends later this month.\u00a0 L03 was driven from London to Amsterdam by a young Ernie Bacon (son of Mr. Bacon […]<\/p>\n","protected":false},"author":54,"featured_media":601448,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4605,255],"tags":[603,429,1947],"class_list":["post-497560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-land-rover","category-news","tag-anniversary","tag-news","tag-land-rover"],"yoast_head":"\nLand Rover Turns 70!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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