{"id":498074,"date":"2019-02-26T15:04:41","date_gmt":"2019-02-26T15:04:41","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=72983"},"modified":"2024-05-17T18:50:21","modified_gmt":"2024-05-17T18:50:21","slug":"the-rootes-story-post-war-challenges","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/the-rootes-story-post-war-challenges\/","title":{"rendered":"The Rootes Story\u2014Post-War Challenges"},"content":{"rendered":"<div class='memberful-global-teaser-content'>\n<p>On May 23, 1945, the British wartime government came to an end and on July 5 voting took place to elect a new government. The result of the election surprised, but did not altogether shock, Winston Churchill, who had campaigned for a re-election. There were, however, more than a few hints in the run-up to the election that people wanted a radical change for post-war Britain. The election result was not declared until July 26 due to the delay in receiving postal votes from returning servicemen. When the result was announced, the Labour party, under leader Clement Atlee, had scored a landslide victory, with a majority of 146 and 47 per cent of the vote.<\/p>\n<figure id=\"attachment_699441\" aria-describedby=\"caption-attachment-699441\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/02\/182.jpg\"><img decoding=\"async\" class=\"wp-image-699441 size-full\" src=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/02\/182.jpg\" alt=\"\" width=\"1500\" height=\"1087\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/02\/182.jpg 1500w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/02\/182-300x217.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/02\/182-1024x742.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/02\/182-100x72.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/02\/182-770x558.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/02\/182-293x212.jpg 293w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/02\/182-1400x1015.jpg 1400w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/a><figcaption id=\"caption-attachment-699441\" class=\"wp-caption-text\">July 1945 \u2013 Winston Churchill in his super snipe drophead Coupe\u0301 in north london campaigning for a general election post- war victory. COVENTRY ARCHIVES<\/figcaption><\/figure>\n<p>Atlee\u2019s government carried out their promises of radical new policies and social reforms that included the new National Health Service and a massive industrial nationalization program. Atlee\u2019s first post-war Chancellor of the Exchequer was Hugh Dalton, who was in the cabinet for less than a couple of years, when he was replaced by Sir Stafford Cripps. However, Dalton did achieve one reform during his brief time in cabinet, which was to dispose of the dreaded \u201chorsepower tax\u201d in 1947. It was replaced by a flat-rate Road Fund Licence fee of \u00a310, which encouraged buyers to look at larger-engined cars again. However, some of that incentive was largely removed by the Purchase Tax levy that had been imposed, in 1940, on luxury goods and would remain in place for another three decades.<\/p>\n<\/div>\n<style>\n        .memberful-global-teaser-content p:last-child{\n            -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent);\n            mask-image: linear-gradient(180deg, #000 0%, transparent);\n        }\n    <\/style>\n<div class='memberful-global-marketing-content'>\n<div class=\"a07online-global-marketing-content-wrapper\">\n<h2 class=\"a07online-global-marketing-title\">No Subscription? You&#8217;re missing out<\/h2>\n<p class=\"a07online-global-marketing-content\">Any Text Here<\/p>\n<p><a class=\"a07online-global-marketing-prompt\" href=\"https:\/\/supercars.memberful.com\/checkout?plan=86696\">Get Started<\/a><\/p>\n<div class=\"a07online-global-marketing-signin\">\n<h4 class=\"a07online-global-marketing-signin\">Already a Member? <a href=\"https:\/\/supercars.memberful.com\/account\">Sign in to your account here<\/a>.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On May 23, 1945, the British wartime government came to an end and on July 5 voting took place to elect a new government. The result of the election surprised, but did not altogether shock, Winston Churchill, who had campaigned for a re-election. There were, however, more than a few hints in the run-up to the election that people wanted a radical change for post-war Britain. The election result was not declared until July 26 due to the delay in [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":699439,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263,11272,261,18029,18207],"tags":[17152,17140,13876,17143,17220],"class_list":["post-498074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-culture","category-members-only","category-motorsport-racing","category-rootes","category-special-feature","tag-car-culture","tag-members-only","tag-rootes","tag-special-feature","tag-vrr-column-legends-speak"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Rootes Story\u2014Post-War Challenges<\/title>\n<meta name=\"description\" content=\"Geoff Carverhill examines the post-war challenges the Rootes Group faced as it tried to rationalize its many offerings after World War II.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/the-rootes-story-post-war-challenges\/\" \/>\n<link rel=\"next\" href=\"https:\/\/www.supercars.net\/blog\/the-rootes-story-post-war-challenges\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rootes Story\u2014Post-War Challenges\" \/>\n<meta property=\"og:description\" content=\"Geoff Carverhill examines the post-war challenges the Rootes Group faced as it tried to rationalize its many offerings after World War II.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/the-rootes-story-post-war-challenges\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-26T15:04:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-17T18:50:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/02\/187-1-e1551221518827-1400x675-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casey Annis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:site\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Annis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/the-rootes-story-post-war-challenges\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/the-rootes-story-post-war-challenges\\\/\"},\"author\":{\"name\":\"Casey Annis\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/02825f2c90f727d91e873a83f18cbd9f\"},\"headline\":\"The Rootes Story\u2014Post-War Challenges\",\"datePublished\":\"2019-02-26T15:04:41+00:00\",\"dateModified\":\"2024-05-17T18:50:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/the-rootes-story-post-war-challenges\\\/\"},\"wordCount\":1344,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/the-rootes-story-post-war-challenges\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/187-1-e1551221518827-1400x675-1.jpg\",\"keywords\":[\"Car Culture\",\"Members Only\",\"Rootes\",\"Special Feature\",\"VRR Column (Legends Speak)\"],\"articleSection\":[\"Car Culture\",\"Members Only\",\"Motorsport &amp; 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