{"id":498107,"date":"2019-03-22T15:15:07","date_gmt":"2019-03-22T22:15:07","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=74771"},"modified":"2024-12-27T01:27:27","modified_gmt":"2024-12-27T01:27:27","slug":"resurrecting-the-past","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/resurrecting-the-past\/","title":{"rendered":"Resurrecting the Past"},"content":{"rendered":"<div class='memberful-global-teaser-content'>\n<p>Most people when launching a new product normally try to come up with a new name to reflect innovation.\u00a0 Then it comes to cars, however, there is a trend to resurrect a name from the past so we have had Allard, Connaught, Osca, Lea-Francis, Jensen, Invicta, Spyker, Ermini and that is just scratching the surface.\u00a0 It does not matter that the original went bust, sometimes several times and that is also the likely fate of the revival, people will revive defunct names. \u00a0 Sometimes, not always, the new project has bought the rights to the old name because old companies do not always die but can exist in a limbo.\u00a0 Mike Cooper, son of John, bought the family firm, Cooper Cars, for a hundred pounds.\u00a0 He obtained just the name and the original logo, no plans or hardware, though there has been a huge sentimental bonus.<\/p>\n<figure id=\"attachment_705620\" aria-describedby=\"caption-attachment-705620\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/03\/gen2.png-scaled.jpg\"><img decoding=\"async\" class=\"wp-image-705620 size-full\" src=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/03\/gen2.png.jpg\" alt=\"Charlie Magee\" width=\"5472\" height=\"3648\" \/><\/a><figcaption id=\"caption-attachment-705620\" class=\"wp-caption-text\">The 2019 Hispano Suiza Carmen.<\/figcaption><\/figure>\n<p>The 2019 Geneva Motor Show saw the debut of the Hispano Suiza Carman, an electric vehicle with 1,050 bhp and retro styling which divided opinion.\u00a0 There exists, however, another Hispano Suiza also boasting more than 1,000 bhp, this time from a turbo-charged Audi engine, and also with a US$1.5 million price ticket and styling which has not received unanimous approval.\u00a0 The Austrian behind this venture claims to have bought the original firm and there are famous names in abeyance &#8211; I know someone, Peter Schomer, who has bought several, including Coventry Climax.<\/p>\n<\/div>\n<style>\n        .memberful-global-teaser-content p:last-child{\n            -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent);\n            mask-image: linear-gradient(180deg, #000 0%, transparent);\n        }\n    <\/style>\n<div class='memberful-global-marketing-content'>\n<div class=\"a07online-global-marketing-content-wrapper\">\n<h2 class=\"a07online-global-marketing-title\">No Subscription? You&#8217;re missing out<\/h2>\n<p class=\"a07online-global-marketing-content\">Any Text Here<\/p>\n<p><a class=\"a07online-global-marketing-prompt\" href=\"https:\/\/supercars.memberful.com\/checkout?plan=86696\">Get Started<\/a><\/p>\n<div class=\"a07online-global-marketing-signin\">\n<h4 class=\"a07online-global-marketing-signin\">Already a Member? <a href=\"https:\/\/supercars.memberful.com\/account\">Sign in to your account here<\/a>.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Most people when launching a new product normally try to come up with a new name to reflect innovation.\u00a0 Then it comes to cars, however, there is a trend to resurrect a name from the past so we have had Allard, Connaught, Osca, Lea-Francis, Jensen, Invicta, Spyker, Ermini and that is just scratching the surface.\u00a0 It does not matter that the original went bust, sometimes several times and that is also the likely fate of the revival, people will revive [&hellip;]<\/p>\n","protected":false},"author":322,"featured_media":705619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263,1523,11272,261,18207],"tags":[17152,12933,1548,21546,17140,548,11934,17143,17201],"class_list":["post-498107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-culture","category-hispano-suiza","category-members-only","category-motorsport-racing","category-special-feature","tag-car-culture","tag-coventry-climax","tag-hispano-suiza","tag-hispano-suiza-featured","tag-members-only","tag-motorsport","tag-mike-lawrence","tag-special-feature","tag-last-lap-column"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Resurrecting the Past<\/title>\n<meta name=\"description\" content=\"Mike Lawrence returns to the &quot;Last Lap&quot; space to explore the trials and tribulations of trying to resurrect a long dead nameplate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/resurrecting-the-past\/\" \/>\n<link rel=\"next\" href=\"https:\/\/www.supercars.net\/blog\/resurrecting-the-past\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Resurrecting the Past\" \/>\n<meta property=\"og:description\" content=\"Mike Lawrence returns to the &quot;Last Lap&quot; space to explore the trials and tribulations of trying to resurrect a long dead nameplate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/resurrecting-the-past\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-22T22:15:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-27T01:27:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/03\/1938-Dubonnet-Xenia-Coupe-by-Saoutchik-1400x669-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"669\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Lawrence\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:site\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Lawrence\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/resurrecting-the-past\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/resurrecting-the-past\\\/\"},\"author\":{\"name\":\"Michael Lawrence\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/9ecce5f233369521caad554c1241d5d6\"},\"headline\":\"Resurrecting the Past\",\"datePublished\":\"2019-03-22T22:15:07+00:00\",\"dateModified\":\"2024-12-27T01:27:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/resurrecting-the-past\\\/\"},\"wordCount\":979,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/resurrecting-the-past\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/1938-Dubonnet-Xenia-Coupe-by-Saoutchik-1400x669-1.jpg\",\"keywords\":[\"Car Culture\",\"Coventry Climax\",\"Hispano-Suiza\",\"Hispano-Suiza (Featured)\",\"Members Only\",\"Motorsport &amp; 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