{"id":498112,"date":"2019-03-26T11:38:02","date_gmt":"2019-03-26T18:38:02","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=74956"},"modified":"2023-12-20T13:04:47","modified_gmt":"2023-12-20T13:04:47","slug":"india-says-be-cool-be-classic","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/india-says-be-cool-be-classic\/","title":{"rendered":"India Says, \u201cBe Cool, Be Classic\u201d"},"content":{"rendered":"<p>\u201cWe can learn a great deal from what\u2019s happening in India right now, when it comes to attracting young people into the historic vehicle movement,\u201d says FIVA President Patrick Rollet.<\/p>\n<p>In March, FIVA (the <em>F\u00e9d\u00e9ration Internationale des V\u00e9hicules Anciens\u00a0<\/em>or international federation of historic vehicles) held its General Council meeting in Bangalore, India\u2019s fast growing tech city.\u00a0Explaining why Bangalore was the perfect venue, Rollet comments, \u201cIndia is a country where the \u2018love affair with the automobile\u2019 is a more recent phenomenon than in the West, and it\u2019s truly heartening to see the groundswell of enthusiasm for historic vehicles among younger Indians \u2013 at a time when European enthusiasts are worried that classics will increasingly be seen as something for the older generation.<\/p>\n<p>\u201cOur meeting was held in Bangalore alongside a symposium organized by the Delhi-based Osianama Learning Experience and the Federation of Historic Vehicles of India (FHVI) \u2013 the first of its kind in Asia \u2013 aimed at encouraging even more young people and women to get involved in the historic vehicle movement. The energy and enthusiasm of the participants, in a country that\u2019s at an exciting point in the development of its historic vehicle community, is a joy to see.\u201d<\/p>\n<p>So what is the Indian historic vehicle community doing to encourage this groundswell of interest among the young? A key factor is the growing number of informal groups on social media, who meet at the weekend for casual drives in various cities. A prime example is Classic Drivers of Calcutta (CDC), as young entrepreneur and enthusiast Souvik Ghose Chaudhuri describes:<\/p>\n<p>\u201cCDC was founded in 2017 with only three members but we now have 98 owners in the group, with 15% being \u2018first-timers\u2019 and almost half under the age of 35. But importantly, we also have 500-plus members on Facebook and Instagram who may or may not currently own a historic vehicle.<\/p>\n<p><a href=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/03\/1696269_FHVI-160319-4-e1553625297756-1.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-706051 size-full\" src=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/03\/1696269_FHVI-160319-4-e1553625297756-1.jpg\" alt=\"\" width=\"1080\" height=\"537\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/03\/1696269_FHVI-160319-4-e1553625297756-1.jpg 1080w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/03\/1696269_FHVI-160319-4-e1553625297756-1-300x149.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/03\/1696269_FHVI-160319-4-e1553625297756-1-1024x509.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/03\/1696269_FHVI-160319-4-e1553625297756-1-100x50.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/03\/1696269_FHVI-160319-4-e1553625297756-1-770x383.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/03\/1696269_FHVI-160319-4-e1553625297756-1-293x146.jpg 293w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n<p>\u201cTo \u2018catch them young\u2019, it\u2019s important to create communities around historic vehicles \u2013 non-competitive, fun social events to attract newcomers, such as movie screenings and garage days, plus extensive use of social media and workshops. It\u2019s working. We\u2019re seeing younger people, most of them \u2018first-timers\u2019, acquiring classics, while our members seem to be overcoming the absence of a DIY culture and have taken to working on their vehicles themselves! The future is bright.\u201d<\/p>\n<p>Interestingly, focusing on women has proved another key factor, as female race and rally driver Farah Vakil, explains:<\/p>\n<p>\u201cWomen are starting to take the lead in demystifying the classic automobile, seen by many as an untouchable realm of the wealthy and privileged man. Up till now, Indian women\u2019s role in historic vehicle circles has been as the wives and daughters of collectors but that\u2019s changing. Women in India today are financially and socially empowered, and we don\u2019t need to have classics passed onto us as family heirlooms, as we can acquire them independently \u2013 sourcing them abroad, if necessary, and importing them. We are becoming instrumental in widening the appreciation of these cars, keeping it informal and unstructured \u2013 an outing in our cars, a picnic perhaps \u2013 without the heavy organization and expense of a formal event.\u201d<\/p>\n<p>Another presenter at the Bangalore symposium was businesswoman and blogger Shana Parmeshwar, who races a Porsche GT3 in the UK and India but also owns an Austin Seven and a \u201965 Chevrolet Impala estate. She uses the tag line \u2018Be Cool, Be Classic\u2019 to describe the surge of historic vehicle interest among the younger generation in India, and is full of ideas for the future \u2013 such as \u2018Classic &amp; Charity\u2019, to organize classic runs to orphanages, where the children have fun taking passenger rides.<\/p>\n<p>\u201cIndia has a rich automotive heritage,\u201d concludes Gautam Sen, FIVA\u2019s Vice President, Communications. \u201cIn the early 20<sup>th\u00a0<\/sup>Century, carmakers thronged to India but it wasn\u2019t until after independence that India really developed its own manufacturing industry. If America could have its Big Three, India had its Little Three \u2013 Hindustan Motors, Premier Automobiles and Standard Motors, the latter narrowed down to making the Standard Herald.<\/p>\n<p>\u201cIt was also in the 1960s that the collecting bug started, although it was generally limited to a small number of enthusiasts acquiring extraordinary cars discarded by the erstwhile rajas and maharajas of India. Today, however, much as in Europe, the majority of enthusiasts are keen to collect more attainable vehicles \u2013 of the sort that were used everyday, and hence reflect the wider culture of the country.<\/p>\n<p>\u201cClearly the Indian historic vehicle movement is enjoying great success at involving younger people, and FIVA members across the world might find their stories helpful when it comes to ensuring that our shared passion for classics lives on in future generations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe can learn a great deal from what\u2019s happening in India right now, when it comes to attracting young people into the historic vehicle movement,\u201d says FIVA President Patrick Rollet. In March, FIVA (the F\u00e9d\u00e9ration Internationale des V\u00e9hicules Anciens\u00a0or international federation of historic vehicles) held its General Council meeting in Bangalore, India\u2019s fast growing tech city.\u00a0Explaining why Bangalore was the perfect venue, Rollet comments, \u201cIndia is a country where the \u2018love affair with the automobile\u2019 is a more recent phenomenon [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":706045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260,16932],"tags":[432,16936,17140],"class_list":["post-498112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-events","category-festivals-shows","tag-events","tag-festivals-shows","tag-members-only"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>India Says, \u201cBe Cool, Be Classic\u201d<\/title>\n<meta name=\"description\" content=\"FIVA symposium discovers that India may have one of the more promising approaches to getting youth interested in the classic car hobby.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/india-says-be-cool-be-classic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India Says, \u201cBe Cool, Be Classic\u201d\" \/>\n<meta property=\"og:description\" content=\"FIVA symposium discovers that India may have one of the more promising approaches to getting youth interested in the classic car hobby.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/india-says-be-cool-be-classic\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-26T18:38:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-20T13:04:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/03\/1696269_FHVI-160319-4-e1553625297756.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"537\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casey Annis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:site\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Annis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/india-says-be-cool-be-classic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/india-says-be-cool-be-classic\\\/\"},\"author\":{\"name\":\"Casey Annis\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/02825f2c90f727d91e873a83f18cbd9f\"},\"headline\":\"India Says, \u201cBe Cool, Be Classic\u201d\",\"datePublished\":\"2019-03-26T18:38:02+00:00\",\"dateModified\":\"2023-12-20T13:04:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/india-says-be-cool-be-classic\\\/\"},\"wordCount\":789,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/india-says-be-cool-be-classic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/1696269_FHVI-160319-4-e1553625297756.jpg\",\"keywords\":[\"Event (Car Events &amp; 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