{"id":498132,"date":"2019-04-09T12:07:41","date_gmt":"2019-04-09T19:07:41","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=76758"},"modified":"2024-10-04T16:29:37","modified_gmt":"2024-10-04T16:29:37","slug":"art-deco-volvo-on-display-at-techno-classica","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/","title":{"rendered":"Art Deco Volvo on Display at Techno Classica"},"content":{"rendered":"

Volvo Cars is revisiting the Art Deco era at this year’s Techno Classica Essen in Germany, the world’s largest historic car show, with a 1935 Volvo PV36 once owned by one of the company’s founders.<\/p>\n

Gustaf Larson, one of Volvo Cars’ two founding fathers back in 1927, drove the American-styled PV36 for several years, and that car will headline the company’s display in Essen. The show will also serve as the German car show debut for the all-new US-built Volvo S60 sports saloon.<\/p>\n

The PV36 is an example of Streamline Moderne, one of the most prominent design trends in the U.S. in the early \u201930s. Buildings, trains, boats and even home appliances such as toasters and steam irons were designed in this late Art Deco style, described as “Art Deco on the move” due to the aerodynamic features.<\/p>\n

\"\"<\/a>
1935 Volvo PV36<\/figcaption><\/figure>\n

Engineer and designer Ivar \u00d6rnberg brought the style to Volvo when he returned to Sweden in 1933, having worked in the American automotive industry for a few years. At Volvo, he was tasked with designing the PV36, and it was clear that the years at companies such as\u00a0Hupmobile were fresh in his mind.<\/p>\n

With the new Volvo model, \u00d6rnberg introduced the Streamline Moderne influences to Sweden. The exotic-looking car was soon nicknamed the ‘Carioca’, most probably after a popular Latin American dance at the time. According to plans, Volvo\u00a0produced only 500 cars of this model between 1935 and 1938.<\/p>\n

The PV36 on display in Essen has low mileage but a rich history. The model was one of the first to be produced by Volvo, just a few years after engineer Gustaf Larson and economist and salesman Assar Gabrielsson decided, over a crayfish dinner in 1924, to start a Swedish car company.<\/p>\n

\"\"<\/a>
1935 Volvo PV36<\/figcaption><\/figure>\n

Eleven years later, Larson got the key to this Volvo PV36 with chassis number 85. He kept the car for three years, and barring a respray in its early days, it has been practically untouched since.<\/p>\n

This PV36 is a unique link directly to one of Volvo Cars’ founders, and a fascinating example of how a decidedly American design style reached a small Swedish car company in the thirties.<\/p>\n

The Techno Classica car show attracts around 200,000 visitors every year. Dates for the 2019 show are April 10-14. Other historic Volvo saloons that will be presented at the Volvo Cars stand include:<\/p>\n

\u2022 1929 PV4 \u2013 Volvo’s very first saloon
\n\u2022 1966 Amazon \u2013 a Volvo design icon
\n\u2022 1969 164 \u2013 six-cylinder prestige car from the ’60s
\n\u2022 1981 240 Turbo \u2013 Volvo’s first turbocharged passenger car
\n\u2022 1995 850 T-5R \u2013 performance saloon\u00a0from the ’90s<\/p>\n","protected":false},"excerpt":{"rendered":"

Volvo Cars is revisiting the Art Deco era at this year’s Techno Classica Essen in Germany, the world’s largest historic car show, with a 1935 Volvo PV36 once owned by one of the company’s founders. Gustaf Larson, one of Volvo Cars’ two founding fathers back in 1927, drove the American-styled PV36 for several years, and that car will headline the company’s display in Essen. The show will also serve as the German car show debut for the all-new US-built Volvo […]<\/p>\n","protected":false},"author":54,"featured_media":706740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260,16932,204],"tags":[17470,432,16977,205],"class_list":["post-498132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-events","category-festivals-shows","category-volvo","tag-aftermarket","tag-events","tag-event-techno-classica","tag-volvo"],"yoast_head":"\nArt Deco Volvo on Display at Techno Classica<\/title>\n<meta name=\"description\" content=\"Volvo Cars is revisiting the Art Deco era at this year's Techno Classica Essen in Germany, with a 1935 Volvo PV36 once owned by one of the company's founders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art Deco Volvo on Display at Techno Classica\" \/>\n<meta property=\"og:description\" content=\"Volvo Cars is revisiting the Art Deco era at this year's Techno Classica Essen in Germany, with a 1935 Volvo PV36 once owned by one of the company's founders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-09T19:07:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T16:29:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/04\/1702994_251017_Volvo_PV_36-e1554836633156.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1391\" \/>\n\t<meta property=\"og:image:height\" content=\"761\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casey Annis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:site\" content=\"@supercars_net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Annis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/art-deco-volvo-on-display-at-techno-classica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/art-deco-volvo-on-display-at-techno-classica\\\/\"},\"author\":{\"name\":\"Casey Annis\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/02825f2c90f727d91e873a83f18cbd9f\"},\"headline\":\"Art Deco Volvo on Display at Techno Classica\",\"datePublished\":\"2019-04-09T19:07:41+00:00\",\"dateModified\":\"2024-10-04T16:29:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/art-deco-volvo-on-display-at-techno-classica\\\/\"},\"wordCount\":445,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/art-deco-volvo-on-display-at-techno-classica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/1702994_251017_Volvo_PV_36-e1554836633156.jpg\",\"keywords\":[\"Aftermarket\",\"Event (Car Events & Shows)\",\"Event (Techno Classica)\",\"Volvo\"],\"articleSection\":[\"Car Events & Shows\",\"Festivals & Shows\",\"Volvo\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.supercars.net\\\/blog\\\/art-deco-volvo-on-display-at-techno-classica\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/art-deco-volvo-on-display-at-techno-classica\\\/\",\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/art-deco-volvo-on-display-at-techno-classica\\\/\",\"name\":\"Art Deco Volvo on Display at Techno Classica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/art-deco-volvo-on-display-at-techno-classica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/art-deco-volvo-on-display-at-techno-classica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/1702994_251017_Volvo_PV_36-e1554836633156.jpg\",\"datePublished\":\"2019-04-09T19:07:41+00:00\",\"dateModified\":\"2024-10-04T16:29:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/02825f2c90f727d91e873a83f18cbd9f\"},\"description\":\"Volvo Cars is revisiting the Art Deco era at this year's Techno Classica Essen in Germany, with a 1935 Volvo PV36 once owned by one of the company's founders.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/art-deco-volvo-on-display-at-techno-classica\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.supercars.net\\\/blog\\\/art-deco-volvo-on-display-at-techno-classica\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/art-deco-volvo-on-display-at-techno-classica\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/1702994_251017_Volvo_PV_36-e1554836633156.jpg\",\"contentUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/1702994_251017_Volvo_PV_36-e1554836633156.jpg\",\"width\":1391,\"height\":761},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/art-deco-volvo-on-display-at-techno-classica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Art Deco Volvo on Display at Techno Classica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/\",\"name\":\"Supercars.net\",\"description\":\"Exotic and Supercar news, information, pictures and videos\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/#\\\/schema\\\/person\\\/02825f2c90f727d91e873a83f18cbd9f\",\"name\":\"Casey Annis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/CaseyMonaco-1-293x293.jpeg\",\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/CaseyMonaco-1-293x293.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/CaseyMonaco-1-293x293.jpeg\",\"caption\":\"Casey Annis\"},\"description\":\"Casey M. Annis is the Founder and Editor of Vintage Racecar\\\/Vintage Roadcar magazine, the Petersen Museum\u2019s Finish Line and Petersen Quarterly, Alfa Owner, and The Oily Rag magazines. He founded Parabolica Publishing in 1997 after a career in biology, anatomy and neurobiology. Along with this passion for automobiles Casey is a long distance open-ocean paddleboard racer who\u2019s competed in the 32-mile Catalina to Manhattan Beach race and the 32-mile Molokai to Oahu race. Casey contributes and writes about the world of vintage road and race cars.\",\"sameAs\":[\"https:\\\/\\\/vintageracecar.com\\\/\"],\"url\":\"https:\\\/\\\/www.supercars.net\\\/blog\\\/author\\\/caseyannis-2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Art Deco Volvo on Display at Techno Classica","description":"Volvo Cars is revisiting the Art Deco era at this year's Techno Classica Essen in Germany, with a 1935 Volvo PV36 once owned by one of the company's founders.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/","og_locale":"en_US","og_type":"article","og_title":"Art Deco Volvo on Display at Techno Classica","og_description":"Volvo Cars is revisiting the Art Deco era at this year's Techno Classica Essen in Germany, with a 1935 Volvo PV36 once owned by one of the company's founders.","og_url":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/","og_site_name":"Supercars.net","article_publisher":"https:\/\/www.facebook.com\/Supercars.net\/","article_published_time":"2019-04-09T19:07:41+00:00","article_modified_time":"2024-10-04T16:29:37+00:00","og_image":[{"width":1391,"height":761,"url":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/04\/1702994_251017_Volvo_PV_36-e1554836633156.jpg","type":"image\/jpeg"}],"author":"Casey Annis","twitter_card":"summary_large_image","twitter_creator":"@supercars_net","twitter_site":"@supercars_net","twitter_misc":{"Written by":"Casey Annis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/#article","isPartOf":{"@id":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/"},"author":{"name":"Casey Annis","@id":"https:\/\/www.supercars.net\/blog\/#\/schema\/person\/02825f2c90f727d91e873a83f18cbd9f"},"headline":"Art Deco Volvo on Display at Techno Classica","datePublished":"2019-04-09T19:07:41+00:00","dateModified":"2024-10-04T16:29:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/"},"wordCount":445,"commentCount":0,"image":{"@id":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/#primaryimage"},"thumbnailUrl":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/04\/1702994_251017_Volvo_PV_36-e1554836633156.jpg","keywords":["Aftermarket","Event (Car Events & Shows)","Event (Techno Classica)","Volvo"],"articleSection":["Car Events & Shows","Festivals & Shows","Volvo"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/","url":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/","name":"Art Deco Volvo on Display at Techno Classica","isPartOf":{"@id":"https:\/\/www.supercars.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/#primaryimage"},"image":{"@id":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/#primaryimage"},"thumbnailUrl":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/04\/1702994_251017_Volvo_PV_36-e1554836633156.jpg","datePublished":"2019-04-09T19:07:41+00:00","dateModified":"2024-10-04T16:29:37+00:00","author":{"@id":"https:\/\/www.supercars.net\/blog\/#\/schema\/person\/02825f2c90f727d91e873a83f18cbd9f"},"description":"Volvo Cars is revisiting the Art Deco era at this year's Techno Classica Essen in Germany, with a 1935 Volvo PV36 once owned by one of the company's founders.","breadcrumb":{"@id":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/#primaryimage","url":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/04\/1702994_251017_Volvo_PV_36-e1554836633156.jpg","contentUrl":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2019\/04\/1702994_251017_Volvo_PV_36-e1554836633156.jpg","width":1391,"height":761},{"@type":"BreadcrumbList","@id":"https:\/\/www.supercars.net\/blog\/art-deco-volvo-on-display-at-techno-classica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.supercars.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Art Deco Volvo on Display at Techno Classica"}]},{"@type":"WebSite","@id":"https:\/\/www.supercars.net\/blog\/#website","url":"https:\/\/www.supercars.net\/blog\/","name":"Supercars.net","description":"Exotic and Supercar news, information, pictures and videos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.supercars.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.supercars.net\/blog\/#\/schema\/person\/02825f2c90f727d91e873a83f18cbd9f","name":"Casey Annis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2022\/05\/CaseyMonaco-1-293x293.jpeg","url":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2022\/05\/CaseyMonaco-1-293x293.jpeg","contentUrl":"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2022\/05\/CaseyMonaco-1-293x293.jpeg","caption":"Casey Annis"},"description":"Casey M. Annis is the Founder and Editor of Vintage Racecar\/Vintage Roadcar magazine, the Petersen Museum\u2019s Finish Line and Petersen Quarterly, Alfa Owner, and The Oily Rag magazines. He founded Parabolica Publishing in 1997 after a career in biology, anatomy and neurobiology. Along with this passion for automobiles Casey is a long distance open-ocean paddleboard racer who\u2019s competed in the 32-mile Catalina to Manhattan Beach race and the 32-mile Molokai to Oahu race. Casey contributes and writes about the world of vintage road and race cars.","sameAs":["https:\/\/vintageracecar.com\/"],"url":"https:\/\/www.supercars.net\/blog\/author\/caseyannis-2\/"}]}},"_links":{"self":[{"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/posts\/498132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/comments?post=498132"}],"version-history":[{"count":0,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/posts\/498132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/media\/706740"}],"wp:attachment":[{"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/media?parent=498132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/categories?post=498132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.supercars.net\/blog\/wp-json\/wp\/v2\/tags?post=498132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}