{"id":498344,"date":"2019-08-22T11:55:58","date_gmt":"2019-08-22T18:55:58","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=89181"},"modified":"2023-12-11T16:26:57","modified_gmt":"2023-12-11T16:26:57","slug":"amelia-island-to-celebrate-the-cars-career-of-harley-earl","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/amelia-island-to-celebrate-the-cars-career-of-harley-earl\/","title":{"rendered":"Amelia Island Concours (2020) – Celebrating Harley Earl"},"content":{"rendered":"
The Silver Anniversary Amelia Island Concours d\u2019Elegance will honor the extraordinary contributions to automotive styling and design by GM\u2019s —\u00a0and the industry\u2019s — first styling chief, Harley Earl.<\/div>\n
<\/div>\n
A special class of the cars he created during his four-decade reign as Vice President of GM styling will feature the designs that vaulted General Motors to global industry leadership. On Earl\u2019s watch the American Dream acquired a significant, stylish and more colorful automotive component.<\/div>\n
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Harley Earl inspects the 1938 Buick Y-Job. Earl’s then-personal vehicle is widely considered the automotive industry\u2019s first concept car. Photo courtesy of General Motors Heritage Center.<\/figcaption><\/figure>\n<\/div>\n
Earl arrived at GM from Hollywood in 1927 and quickly did four designs for LaSalle. They struck an aesthetic nerve and the American auto industry changed forever. GM created a dedicated styling department around the tall 34 year old son of a carriage maker. It was a radical yet far sighted experiment on the part of GM chief Alfred Sloan.<\/div>\n
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Cadillac Division Manager Lawrence Fisher had paid a visit to the Don Lee coachworks in Los Angeles early in 1926. He saw Earl designed each car as a whole rather than a collection of disparate body parts. He sculpted many models from clay, investing his designs with continuity, totality and style.<\/div>\n
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Harley Earl poses with the 1951 General Motors Le Sabre concept. Replacing the Y-Job as Earl’s personal car, the Le Sabre was inspired by the North American Aviation F-86 Sabre jet fighter. Photo Courtesy of General Motors Heritage Center.<\/figcaption><\/figure>\n<\/div>\n
\u201cIt was an important meeting,\u201d said Sloan. \u201cFor Mr. Fisher\u2019s interest in this young man\u2019s work was to result in actively influencing the appearance of more than fifty million automobiles from the late 1920s to 1960.\u201d<\/div>\n
<\/div>\n
With Sloan\u2019s patronage, Earl launched General Motors on a fresh course.<\/div>\n
<\/div>\n
\u201cWe wanted a production automobile that was as beautiful as the custom cars of the period,\u201d said Sloan who also proved himself a visionary.<\/div>\n
<\/div>\n
\"\"<\/a>It signaled the beginning of an era when beauty, style, color and graceful proportion became as important as, in Sloan\u2019s words, \u201csoundness of workmanship and other elements of a more mechanical nature.\u201d<\/div>\n<\/div>\n
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In the early 1920s General Motors\u2019 share of the market was as low as 12 per cent with just two profitable divisions (Buick and Cadillac.) By the 1956 model year GM\u2019s market share had risen to 52 per cent. Those years correspond with Harley Earl\u2019s tenure as the head of GM\u2019s Art and Colour Section, renamed the Styling Section in the 1930s, or, as it has been known since 1992, the Design Center.<\/div>\n
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Within the Styling Section, Earl\u2019s staff reveled in his and their unique corporate status: \u201cOur father, who art in styling, Harley be thy name . . . ” was the way some GM styling insiders lampooned Earl\u2019s often imperious and workaholic management\u00a0style. But GM Design Section staffers were members of an elite corporation; They knew it and lived up to their status with unblinking dedication and long hours.<\/div>\n<\/div>\n
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Long before the term was coined, Harley Earl was a \u201crock star.\u201d He even served as the second commissioner of NASCAR. To this day stock car racing\u2019s biggest prize is The Harley Earl Trophy; the massive Daytona 500 winner\u2019s trophy is topped with a shiny replica of the 1953 GM Firebird I dream car that came from Earl\u2019s Styling Section.<\/div>\n
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Earl stands behind a model for the mid-engine 1948 Corsair.<\/figcaption><\/figure>\n

Earl\u2019s legacy is alive and well at GM Styling. In 2016 Ed Welburn retired as GM Vice President of Global Design, a position held by just five men since Harley Earl reached GM\u2019s mandatory retirement age in 1958. When asked whether he thought about the fact that he was sitting at Harley Earl\u2019s desk his answer was immediate, succinct and a perfect synopsis of the profound influence of Harley Earl on American car design. Without hesitation Welburn replied, \u201cEvery day.\u201d<\/p>\n<\/div>\n<\/div>\n

For more info and to purchase tickets visit https:\/\/www.ameliaconcours.org<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

The Silver Anniversary Amelia Island Concours d\u2019Elegance will honor the extraordinary contributions to automotive styling and design by GM\u2019s —\u00a0and the industry\u2019s — first styling chief, Harley Earl. A special class of the cars he created during his four-decade reign as Vice President of GM styling will feature the designs that vaulted General Motors to global industry leadership. On Earl\u2019s watch the American Dream acquired a significant, stylish and more colorful automotive component. Earl arrived at GM from Hollywood in […]<\/p>\n","protected":false},"author":54,"featured_media":721285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260,17565],"tags":[457,432,16912,13767],"class_list":["post-498344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-events","category-concours-events","tag-amelia-island-concours","tag-events","tag-events-concours","tag-harley-earl"],"yoast_head":"\nAmelia Island Concours (2020) - Celebrating Harley Earl<\/title>\n<meta name=\"description\" content=\"The Silver Anniversary Amelia Island Concours d\u2019Elegance will honor the extraordinary contributions to automotive styling and design by GM\u2019s --\u00a0and the industry\u2019s -- first styling chief, Harley Earl.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/amelia-island-to-celebrate-the-cars-career-of-harley-earl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amelia Island Concours (2020) - 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