{"id":498546,"date":"2019-12-26T18:55:08","date_gmt":"2019-12-27T02:55:08","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=100419"},"modified":"2024-08-30T20:30:11","modified_gmt":"2024-08-30T20:30:11","slug":"morgan-3-wheeler-to-take-on-trans-india-challenge","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/morgan-3-wheeler-to-take-on-trans-india-challenge\/","title":{"rendered":"Morgan 3-Wheeler to Take on Trans-India Challenge"},"content":{"rendered":"

The iconic Morgan 3 Wheeler is set to embark on its most arduous adventure yet, the Trans-India Challenge. The 3,500-mile, 33-day journey around India will put the 3 Wheeler to the ultimate test as it takes on one of the world\u2019s most demanding road networks.<\/p>\n

The Morgan Motor Company has given official backing to the car\u2019s drivers, 73-year-old entrepreneur and philanthropist Alan Braithwaite, and his wife Pat. In 1909, the Malvern-based car manufacturer produced its first car, a three wheeler, and the new 3 Wheeler, launched in 2011, takes inspiration from this original model. Featuring an 82bhp S&S V-twin motorcycle engine and weighing just 525kg, it\u2019s one of the most exhilarating cars on sale today.<\/p>\n

\"\"<\/a><\/p>\n

Very few modifications were required for the Challenge but, to help the car cope with the rough terrain, raised suspension has been fitted, by Bury St Edmunds-based Morgan dealer Krazy Horse. The car\u2019s exterior, however, has changed very little and is certain to turn heads in India, where the 3 Wheeler has rarely been seen. And with no roof of any kind, the driver and passenger will be fully exposed to the elements.<\/p>\n

The Challenge aims to raise \u00a3200,000 to support Indian aid NGO Goonj, and fund academic research into Goonj\u2019s \u2018circular economy\u2019 model.\u00a0 This sustainable approach recycles urban waste to use as \u2018currency\u2019, rewarding rural communities for improving their local environment \u2013 such as roads, water supply, hygiene or schools. It mirrors Morgan\u2019s ecological values, for example its use of sustainable woods in the construction of its cars and a zero-landfill policy for all materials.<\/p>\n

The Morgan adventure has attracted support from Ralph Lauren, too. Throughout the Challenge, the team will be wearing polo shirts from its Earth Polo range, clothing made from thread derived entirely from recycled plastic bottles and dyed using an innovative waterless process.<\/p>\n

Steve Morris, CEO of Morgan Motor Company, said, \u201cThe Morgan 3 Wheeler is the perfect car for the Trans-India Challenge because of the attention it brings: it\u2019s different and it\u2019s fun. You\u2019re always on an adventure in a Morgan and you drive with a smile on your face. Not only does it demonstrate what a Morgan is capable of, but you also know it will bring attention to Goonj. It\u2019s going to be a fantastic adventure all round.\u201d<\/p>\n

For Alan, Morgan\u2019s support is a major boost: \u201cWe are delighted that Morgan has recognised the significance of the Trans-India Challenge.\u00a0 It will be a massive test for the car, but will certainly put Morgan firmly on the Indian map. With Morgan\u2019s durability, and the materials used in the cars\u2019 manufacture being sustainable and re-useable, this is the perfect choice of vehicle.\u00a0 It is also another milestone in recognising the \u2018circular economy\u2019 model championed by Goonj.\u201d<\/p>\n

The adventure starts just six months after Alan underwent open heart surgery: He added: \u201cI actually needed more extreme modifications than the car for this trip, but I\u2019m confident we\u2019ll both reach the finish line in great shape.\u201d<\/p>\n

The 3,500 mile Trans-India Challenge, which will start from Mumbai on 1 February 2020 and take in cities including Pune, Hyderabad, Visakhapatnam, Puri, Kolkata, Patna, Lucknow, Agra, New Delhi, Jaipur, Udaipur and Ahmedabad, before returning to Mumbai at the beginning of March. It aims to visit 11 Goonj centers or projects along the way.<\/p>\n

For more details visit\u00a0www.transindiachallenge.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The iconic Morgan 3 Wheeler is set to embark on its most arduous adventure yet, the Trans-India Challenge. The 3,500-mile, 33-day journey around India will put the 3 Wheeler to the ultimate test as it takes on one of the world\u2019s most demanding road networks. The Morgan Motor Company has given official backing to the car\u2019s drivers, 73-year-old entrepreneur and philanthropist Alan Braithwaite, and his wife Pat. In 1909, the Malvern-based car manufacturer produced its first car, a three wheeler, […]<\/p>\n","protected":false},"author":54,"featured_media":815949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573,255],"tags":[429,574],"class_list":["post-498546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-morgan","category-news","tag-news","tag-morgan"],"yoast_head":"\nMorgan 3-Wheeler to Take on Trans-India Challenge<\/title>\n<meta name=\"description\" content=\"The iconic Morgan 3-Wheeler is set to embark on its most arduous adventure yet, the Trans-India Challenge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/morgan-3-wheeler-to-take-on-trans-india-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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