{"id":498572,"date":"2020-01-20T11:02:38","date_gmt":"2020-01-20T19:02:38","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=101569"},"modified":"2024-02-17T13:54:26","modified_gmt":"2024-02-17T13:54:26","slug":"lozier-to-be-honored-at-amelia-island","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/lozier-to-be-honored-at-amelia-island\/","title":{"rendered":"Amelia Island Concours (2020) – Lozier to be Honored"},"content":{"rendered":"

A special class of Loziers will help celebrate the Silver Anniversary Amelia Island Concours d\u2019Elegance in 2020. Today, more than a century since Lozier left the American car catalog, Lozier is among the rarest of collectible cars. They were also the most expensive American automobile of the \u201cbrass era\u201d and a rival of Rolls-Royce.<\/p>\n

But for the meticulous planning and strategy of Howard Marmon and Ray Harroun, Lozier may have occupied a platinum-plated niche in American history. Even over a century later a few still argue that Ralph Mumford won the inaugural Indianapolis 500 (1911) in his four-cylinder 544 cubic inch Lozier. They were fast and powerful cars; even before Memorial Day 1911 Loziers had earned a solid competition reputation. Earlier that year Teddy Tetzlaff logged a stunning 100-mile speed record in a stock 49-horsepower Lozier at nearly 90 mph!<\/p>\n

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1914 Lozier Model 84 Roadster. Photo courtesy of the Lozier Collection.<\/figcaption><\/figure>\n

Lozier became the most successful American racing stock car winning at Santa Monica, Elgin, IL and Atlanta in 1910. Mindful that racing success lubricated sales, Lozier offered what amounted to a competition option: the roadster could be purchased with long range fuel tanks and detachable headlights enabling the owner to drive to the track and convert his Lozier to racing trim with ease.<\/p>\n

Indy star Ralph Mumford won the 1910 305 mile Elgin Trophy plus the 1911 Vanderbilt Cup at Savannah at the near Indy 500-wining speed of 74.076 mph over a pair of Mercedes with his four-cylinder Lozier Type 46. That same summer, Lozier won the Fairmont Park (Philadelphia) round of the AAA National Championship and was named \u201cStock Car Road Champion of the World.\u201d<\/p>\n

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1908 Lozier 7 Passenger Touring. Photo courtesy of Jim Grundy.<\/figcaption><\/figure>\n

The most telling numbers in Lozier\u2019s catalog were prices. When the average annual salary of an American worker was $750 and a Cadillac left the showroom for $1,600 and a Packard for $3200, Loziers wore price tags as high as $7,500; a hefty six-figure price in today\u2019s money.
\nLozier understood that their market was limited. But they were not shy when they wrote ads that echoed a rival\u2019s \u201cAsk the man who owns one\u201d slogan. They claimed Lozier was \u201c . . . for men who know automobiles and who can afford to take advantage of their knowledge and are satisfied with nothing less than Lozier quality.\u201d<\/p>\n