{"id":499343,"date":"2021-07-29T11:30:35","date_gmt":"2021-07-29T18:30:35","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=121612"},"modified":"2024-02-27T20:28:46","modified_gmt":"2024-02-27T20:28:46","slug":"tour-the-bmw-art-cars-virtually","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/tour-the-bmw-art-cars-virtually\/","title":{"rendered":"Tour the BMW Art Cars Virtually"},"content":{"rendered":"

BMW has announced a new collaboration with cutting-edge art app Acute Art that brings the world-famous BMW Art Car collection into the digital realm for the first time ever. To celebrate over 50 years of BMW Group cultural engagement, the BMW Art Cars will be shown in augmented reality (AR) through Acute Art, marking the first time that the rolling works of art are available digitally for everyone to enjoy no matter where they are in the world. The first 10 BMW Art Cars \u00a0digitally launched in Acute Art on July 21, 2021, with the subsequent nine vehicles debuting every two weeks until all 19 BMW Art Cars are available in the app.<\/p>\n

\"\"<\/a>
Jeff Koons (BMW M3 GT2, 2010)<\/figcaption><\/figure>\n

Initiated by French race car driver and art aficionado Herv\u00e9 Poulain and conceived in collaboration with the founder of BMW Motorsport Jochen Neerpasch, the first BMW Art Car was commissioned when both asked Alexander Calder to design Poulain\u2019s BMW 3.0 CSL race car in 1975, which he would later race at Le Mans. Since then, 18 more world renowned artists have gone on to express their own artistic vision using some of BMW\u2019s most iconic models as their canvas.<\/p>\n

\"\"<\/a>
Michael Jagamara Nelson (BMW M3, 1989)<\/figcaption><\/figure>\n

Utilizing Acute Art\u2019s unique VR\/AR\/mixed reality technology, the digitally reproduced Art Cars can be virtually staged anywhere a user desires in this wholly immersive 360\u00b0 AR exhibition. To achieve an exact digital reproduction, the real Art Cars were carefully scanned from all angles using a photogrammetry methodology, capturing every detail of the artists\u2019 expression on each car’s surface.<\/p>\n

\"\"<\/a>
Esther Mahlangu (BMW 525i, 1991)<\/figcaption><\/figure>\n

The first wave of BMW Art Cars that can be experienced via the app are: Alexander Calder (BMW 3.0 CSL, 1975, pictured top), Michael Jagamara Nelson (BMW M3, 1989), Ken Done (BMW M3, 1989), Matazo Kayama (BMW 535i, 1990), Esther Mahlangu (BMW 525i, 1991), Jeff Koons (BMW M3 GT2, 2010) and John Baldessari (BMW M6 GTLM, 2016). From then on, further BMW Art Cars will be integrated in the Acute Art App every two weeks. To fully discover and experience the interactive BMW Art Cars, the Acute Art app is available free of charge on the App Store and Google Play.<\/p>\n

\"\"<\/a>
Matazo Kayama (BMW 535i, 1990)<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

BMW has announced a new collaboration with cutting-edge art app Acute Art that brings the world-famous BMW Art Car collection into the digital realm for the first time ever. To celebrate over 50 years of BMW Group cultural engagement, the BMW Art Cars will be shown in augmented reality (AR) through Acute Art, marking the first time that the rolling works of art are available digitally for everyone to enjoy no matter where they are in the world. The first […]<\/p>\n","protected":false},"author":54,"featured_media":814228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[226,255],"tags":[228,429],"class_list":["post-499343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bmw","category-news","tag-bmw","tag-news"],"yoast_head":"\nTour the BMW Art Cars Virtually<\/title>\n<meta name=\"description\" content=\"BMW has announced a new collaboration that brings the world-famous BMW Art Car collection into the digital realm for the first time ever.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/tour-the-bmw-art-cars-virtually\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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