{"id":499525,"date":"2021-11-19T19:05:23","date_gmt":"2021-11-20T00:05:23","guid":{"rendered":"https:\/\/sportscardigest.com\/?p=395090"},"modified":"2024-12-02T20:49:04","modified_gmt":"2024-12-02T20:49:04","slug":"petersen-museums-future-or-motorsports-panel-discussion","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/petersen-museums-future-or-motorsports-panel-discussion\/","title":{"rendered":"Petersen Museum\u2019s \u201cFuture or Motorsports\u201d Panel Discussion"},"content":{"rendered":"

\u201cStaying current\u201d in the automobile industry is no easy task, especially when your first responsibility is to preserve the past. Nevertheless, the Petersen Museum continues to do \u201cjust that\u201d as shown by hosting the recent discussion \u201cFuture of Motorsports\u201d. Held during the Velocity Invitational<\/a> at Weathertech Raceway Laguna Seca, the sold-out evening was a true success for a variety of reasons. Yes, there was a cocktail hour on the patio overlooking the Minis and Mustangs<\/a> racing below; definitely entertaining. Hors d\u2019oeuvres and dinner were also scrumptious. But more importantly, we were privileged to listen to industry leaders discuss what\u2019s around the corner in the world we live and breathe; motorsports.<\/p>\n

\"\"<\/a>
The “Future of Motorsports” panel discussion included (left to right) Paul Pfanner, CEO of Racer magazine, Jim Farley, CEO of Ford; Zak Brown, CEO of McLaren Racing; Jacob Hawksworth, Founder and CEO of Hypercraft, Jay Frye, President of INDYCAR and Richard Varner, CFO of MotoAmerica. Photo \u00a9 Ted7 \/ Kahn Media<\/figcaption><\/figure>\n

And who better to moderate the evening\u2019s dialogue than founder and CEO of Racer Magazine, Paul Pfanner. Having both witnessed and succeeded in decades of racing\u2019s everchanging landscape, Paul was perfectly equipped to ask the \u201cright\u201d questions and his wisdom was evident when he started the conversation with the statement \u201cWe exist because of the customer. Motorsports succeeds when we amplify their emotions.\u201d Included on the panel was Jim Farley, CEO of Ford<\/a>; Zak Brown, CEO of McLaren Racing<\/a>; Jacob Hawksworth, Founder and CEO of HyperCraft; Jay Frye, President of INDYCAR and Richard Varner, CFO of Moto-America. In other words, two-wheels or four, gasoline or electric, no stone was going to be left unturned.<\/p>\n

\"\"<\/a>
Before dinner and the panel discussion begain inside, attendees enjoyed cocktails while watching the Mini vs. Mustang nighttime race. Photo \u00a9 Ted7 \/ Kahn Media<\/figcaption><\/figure>\n

On the subject of two-wheels, it was interesting to hear MotoAmerica\u2019s Richard Varner discuss his plight of re-building motorcycle road racing in the states which until recently, was on life support. What\u2019s different today than decades ago during AMA\u2019s reign? \u201cFrankly, we\u2019ve had to reorient what we do. We\u2019re not just a racing series, we\u2019re also evolving into a media company.\u201d Change wasn\u2019t just on the mind of Richard Varner. Ford\u2019s CEO Jim Farley brought up the need to build cars that are designed to accept software upgrades during the life expectancy of the vehicle. Failure to \u201cthink forward\u201d he claimed would leave any auto manufacture to repeat the rise and fall much like the original Blackberry phone. He also touted \u201cNo more generic cars\u2026we are going to double-down on the customer experience.\u201d<\/p>\n

\"\"<\/a>
Zac Brown, President of McLaren Racing, explains his introduction to motorsports began as a spectator at the 1981 Long Beach Grand Prix. Photo \u00a9 Ted7 \/ Kahn Media<\/figcaption><\/figure>\n

Moving on to Paul Pfanner\u2019s curiosity about why the Netflix series \u201cDrive to Survive\u201d has been such a hit in America, Zak Brown offered a few thoughts. \u201cFormula One has always been an awesome sport, but I don\u2019t think we\u2019ve ever let the fan in. Bernie Ecclestone did an unbelievable job of building the sport, but we ended up kind of racing for our selves which is all wrong. We need to be 100% focused on the fan and what they want. Netflix and social media now allow us to interact with the fan.\u201d to which Paul Pfanner replied, \u201cSo at the heart of all of this is not the technology, but the audience.\u201d Zak agreed and reinforced the idea of providing content to the fans.<\/p>\n

\"\"<\/a>
Racer Magazine found and CEO Paul Fanner was the perrfect candidate for being the panel’s moderator. Photo \u00a9 Ted7 \/ Kahn Media<\/figcaption><\/figure>\n

Next came the topic of the human vs. technology stories. Paul pointed out that content on racers themselves have 3 to 4 times more audience engagement than stories on cars. Jay Frye, President of INDYCAR, couldn\u2019t agree more. \u201cOne of our mantras is Fast, Loud and Authentic\u2026 We have the loud and fast figured out with our cars, and now it\u2019s about our drivers. We have a phenomenal group of both veteran and young drivers, and we think the racing product is really good.\u201d<\/p>\n

\"\"<\/a>
Petersen Museum co-founder Bruce “Never Lift” Meyer (right) takes a moment to recognize the museum’s current President Terry Karges (left). Photo \u00a9 Ted7 \/ Kahn Media<\/figcaption><\/figure>\n

One of the evening\u2019s biggest moments was when Paul poised the question \u201cWhat\u2019s going to happen when the engine noise is gone?\u201d Ford\u2019s Jim Farley thought the need to give race fans more telemetry information will be important for fan engagement. Jacob Hawksworth, Founder and CEO of HyperCraft<\/a> brought up the fact that tuning electrical drivetrains won\u2019t fall on a mechanic\u2019s shoulders, but instead on a technician via software changes. Jay Frye responded that IndyCar is soon implementing a hybrid engine package which will result in more power and still a great sound. In summary, change is inevitable, so figuring out how to engage the audience on an emotional level remains the biggest goal.<\/p>\n

\"\"<\/a>
General Manager of the Velocity Invitational, Ryan Turri, humbly receives a room full of applause for recognition of his tireless work orchestrating the world class event. Photo \u00a9 Ted7 \/ Kahn Media<\/figcaption><\/figure>\n

Paul wrapped things up with asking what change is necessary for the future of motorsports to evolve, and how do we manage it?\u00a0 Zak\u2019s response was to focus on two elements; the fans and the corporate sponsors; both have to feel engaged and along for the ride. Where Zak feels like the racing industry has failed is communicating how much is being conveyed in the areas of safety and ecologically awareness. \u201cMany look at motorsports entities as simply being big carbon violators, so there\u2019s a lot of room for improvement in that area.\u201d<\/p>\n

\"\"<\/a>
Aside from a great evening of racing and discussion, patrons enjoyed a beautifully prepared meal. Photo \u00a9 Ted7 \/ Kahn Media<\/figcaption><\/figure>\n

Pfanner closed the discussion with bringing up the importance of women drivers in the future of motorsports. Diversity, sustainability, audience engagement\u2026all issues rarely discussed in years past, but now on the front of minds to those leading the sport into the future. Velocity Invitational founder Jeff O\u2019Neill closed off the discussion by reminding all of us that the future of vintage racing is all about entertainment, diversity and engaging a younger audience. I\u2019ll raise my drink to that!<\/p>\n

\"\"<\/a>
Petersen Museum\u2019s \u201cFuture or Motorsports\u201d Panel Discussion<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

\u201cStaying current\u201d in the automobile industry is no easy task, especially when your first responsibility is to preserve the past. Nevertheless, the Petersen Museum continues to do \u201cjust that\u201d as shown by hosting the recent discussion \u201cFuture of Motorsports\u201d. Held during the Velocity Invitational at Weathertech Raceway Laguna Seca, the sold-out evening was a true success for a variety of reasons. Yes, there was a cocktail hour on the patio overlooking the Minis and Mustangs racing below; definitely entertaining. Hors […]<\/p>\n","protected":false},"author":75,"featured_media":621977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263,7143,11441],"tags":[17152,17154,894],"class_list":["post-499525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-culture","category-misc","category-museum","tag-car-culture","tag-misc","tag-museum"],"yoast_head":"\nPetersen Museum\u2019s \u201cFuture or Motorsports\u201d Panel Discussion<\/title>\n<meta name=\"description\" content=\"Petersen Museum hosted the \u201cFuture of Motorsports\u201d panel discussion during Velocity Invitational, where industry leaders share their thoughts on upcoming trends and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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