{"id":499760,"date":"2022-03-28T19:02:11","date_gmt":"2022-03-29T02:02:11","guid":{"rendered":"https:\/\/sportscardigest.com\/\/?p=131846"},"modified":"2024-01-02T01:36:54","modified_gmt":"2024-01-02T01:36:54","slug":"turin-to-host-autolook-week-before-grand-prix","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/turin-to-host-autolook-week-before-grand-prix\/","title":{"rendered":"Turin to Host Autolook Week Before Grand Prix"},"content":{"rendered":"

A new 5 day event (September 7\u201311) that focuses on and celebrates the \u2018look\u2019 of race and rally cars is set to take place in the northern Italian city of Turin this September.<\/p>\n

\"\"<\/a>
Salone Auto Torino, Parco Valentino<\/figcaption><\/figure>\n

This alpine fringed city is steeped in automotive style being home to the legendary automotive design houses of Ghia, Vignale, Bertone and Pininfarina. Turin\u2019s tree-lined boulevards and piazzas with their Baroque and Art Nouveau buildings are a perfect display case for 100 years of motorsport and rally cars that will take part in the event, vehicles that are conceived as real works of contemporary art.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Consisting of F1, Endurance and Rally, 100 cars will be displayed throughout the city center giving visitors the opportunity stroll along Turin\u2019s boulevards to view motorsport\u2019s most stylish history. Exhibits are being drawn from around the world using private collections and museums as the source. During the day and evenings, piazzas will stage dynamic displays letting some of the exhibits \u2018stretch their legs\u2019. Accompanying the displays will be photographic panels and cutaway drawings of all the cars. Autolook has been timed to coincide with the Italian Grand Prix and help celebrate the Centenary of Monza circuit, as well as being an auto festival in the heart of Italy\u2019s capital for car design.<\/p>\n

Emphasizing the concept of racing cars as an art form, for the first time in the world, a series of prizes will be awarded to teams and sponsors who have been able to create the best coordinated image (car livery, team clothing, motorhome set-up, hospitality, advertising, website, social media) and turned modern-day racing cars into palettes with which to create messages, making them vehicles of artistic advertising.<\/p>\n

\"\"<\/a>The Autolook Awards\u00a0have been set up to emphasize the concept of racing cars as a\u00a0refined communication tool\u00a0, assigning a series of awards that go beyond sports results to teams and sponsors who have distinguished themselves in the field of communications. The liveries that have become famous, the commercials, the advertising campaigns, the major initiatives carried out by the manufacturers that have participated in all the world motoring championships over the years will be judged by a\u00a0committee of professionals,\u00a0designers, experts in communication and marketing, institutions, media and photo agencies.<\/p>\n

The award ceremony will take place at a gala presentation on the Wednesday evening hosted by SKY TV journalist Federica Masolin.<\/p>\n

The categories are:<\/p>\n

RACING AUTOLOOK 2022<\/h4>\n
    \n
  • FORMULA 1 best look (car, team, and hospitality)<\/li>\n
  • WRC best look (car, team, hospitality)<\/li>\n
  • WEC best look (car, team, hospitality)<\/li>\n<\/ul>\n

    AUTOLOOK HALL OF FAME 2022<\/h4>\n

    To the team, to the sponsor which over the years, with its image and commitment has contributed to the success of motorsport.<\/p>\n

    2022 AUTOLOOK SPOT<\/h4>\n

    To the commercial that has been able to translate into images the spirit and the intimate essence of motorsport or helped to revive it in the Covid period<\/p>\n

    2022 AUTO & LOOK<\/h4>\n

    Award dedicated to the sponsor – team that has been able to match the image of the standard product with its racing commitments<\/p>\n

    MOTORSPORT COLLECTION<\/h4>\n

    Award dedicated to the best collection of objects linked to a sponsor – team<\/p>\n

    2022 AUTOLOOK EVOLUTION<\/h4>\n

    Award dedicated to the team – sponsor which has been able to renew its image over time<\/p>\n

    AUTOLOOK AWARD 2022<\/h4>\n

    The most important award, dedicated to the best coordinated image in the 2021-22 period, which evaluates the look of the car – of the team – of the hospitality – communication – images – tools provided to the media – social media activity \u2013 merchandising<\/p>\n","protected":false},"excerpt":{"rendered":"

    A new 5 day event (September 7\u201311) that focuses on and celebrates the \u2018look\u2019 of race and rally cars is set to take place in the northern Italian city of Turin this September. This alpine fringed city is steeped in automotive style being home to the legendary automotive design houses of Ghia, Vignale, Bertone and Pininfarina. Turin\u2019s tree-lined boulevards and piazzas with their Baroque and Art Nouveau buildings are a perfect display case for 100 years of motorsport and rally […]<\/p>\n","protected":false},"author":54,"featured_media":615807,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260,16932],"tags":[432,16936],"class_list":["post-499760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-events","category-festivals-shows","tag-events","tag-festivals-shows"],"yoast_head":"\nTurin to Host Autolook Week Before Grand Prix<\/title>\n<meta name=\"description\" content=\"A new 5 day event (September 7\u201311) that focuses on and celebrates the \u2018look\u2019 of race and rally cars is set to take place in the northern Italian city of Turin this September.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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