{"id":500355,"date":"2023-03-07T15:54:13","date_gmt":"2023-03-07T23:54:13","guid":{"rendered":"https:\/\/sportscardigest.com\/?p=500355"},"modified":"2024-01-04T22:20:41","modified_gmt":"2024-01-04T22:20:41","slug":"potent-at-60","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/potent-at-60\/","title":{"rendered":"Potent at 60"},"content":{"rendered":"
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We tend to make a lot out of automotive anniversaries, which is why I\u2019ve been surprised that last month\u2019s 60th<\/sup>anniversary of the Lotus Cortina, slipped by with nary a nod. It was in January 1963 that the Lotus Cortina, ostensibly a homologation special for Group 2 saloon car racing, was first introduced to the press.<\/p>\n

Interestingly, the Lotus Cortina was the brainchild of then-newly hired Ford UK public relations director Walter Hayes. Ford was on its early \u201960s \u201cTotal Performance\u201d kick and the UK arm of the company had basically zilch that fit the bill. Desperate for something to tout, Hayes, who prior to taking the job with Ford was a newspaper editor, decided he\u2019d enlist the aid of a bright young lad who had occasionally written for him\u2026 that lad, of course, being one Colin Chapman. Hayes pitched the idea to Chapman that Lotus could take Ford\u2019s new, but decidedly staid, Consul Cortina sedan, and hot it up with the twin-cam Ford engine that Chapman had been developing for the Lotus 23 with the help of Keith Duckworth. Originally, Chapman was only supposed to convert 1,000 examples to satisfy the homologation requirements, but it proved to be so potent and popular that production went on for three years and produced a total of 7,399 examples across two model generations.<\/p>\n<\/div>\n