{"id":501115,"date":"2023-04-11T12:29:45","date_gmt":"2023-04-11T19:29:45","guid":{"rendered":"https:\/\/sportscardigest.com\/?p=501115"},"modified":"2024-12-27T03:10:00","modified_gmt":"2024-12-27T03:10:00","slug":"genesis-the-birth-and-evolution-of-red-bull-racing","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/genesis-the-birth-and-evolution-of-red-bull-racing\/","title":{"rendered":"Genesis \u2014 The Birth and Evolution of Red Bull Racing"},"content":{"rendered":"

The Ford Motor Company<\/a> recently announced its entrance into a technical partnership with defending Formula One World Champions Red Bull Racing, opening what the company\u2019s executive chairman William Ford termed \u201can exciting new chapter\u201d in the firm\u2019s long and illustrious motorsports history.<\/p>\n

New FIA engine regulations for Formula 1 are scheduled to take effect for 2026, rules whose intent is to alter the distribution of motive force from F1 power units so that the greater portion will come from the hybrid system rather than the internal combustion engine. The next generation of these turbo V6s will still provide in the region of 1,000-hp, but they will generate less of it from internal combustion, and more via the hybrid electronics, making Ford\u2019s expertise in the latter technology a most valuable commodity.<\/p>\n

Ford\u2019s F1 story began back in the mid-1960s, when the company\u2019s British arm funded Cosworth Engineering\u2019s creation of what turned out to be the most successful single engine design in F1 history. Cars powered by that Ford-Cosworth DFV won 154 GPs between Jim Clark\u2019s debut triumph with Colin Chapman\u2019s Lotus 49-Cosworth<\/a> in the 1967 Dutch Grand Prix and Michele Alboreto<\/a>\u2019s Detroit Grand Prix victory driving Ken Tyrrell\u2019s Tyrrell 011-Ford in 1983.<\/p>\n

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The new venture will be known as Red Bull Ford Powertrains, with Ford supplying state of the art battery technology for both Red Bull Racing and its associate team AlphaTauri (n\u00e9e Toro Rosso), beginning in 2026 and continuing until at least 2030. With that technically cooperative future now in place, it seemed a good time to revisit the creation of Red Bull Racing itself.<\/p>\n

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Dietrich Mateschitz<\/figcaption><\/figure>\n

Red Bull\u2019s recently deceased founder Dietrich Mateschitz had put himself in the financial position to be a player in the high-stakes game of Formula 1 by creating the Red Bull energy drink. He\u2019d been a 38-year-old Austrian marketing executive sitting in the bar at Hong Kong\u2019s Mandarin Hotel when he conceived his plan to sell, back home in Europe, the popular energy drinks he\u2019d encountered during his Asian travels. In partnership with Thai businessman Chaleo Yoovidhya, a purveyor of such drinks, Mateschitz then developed the beverage known today as Red Bull, energetically building the brand from virtually nothing into a multi-billion-dollar enterprise.<\/p>\n

He called it Red Bull because red is the color of passion, and the bull is the symbol of the astrological sign Taurus, under which Mateschitz had been born. He began marketing his new concoction in Austria in 1987, and before long its popularity had spread to Germany, England and several Eastern European countries before finally appearing in California in 1997 \u2014 the first of the 50 American states where it is now sold \u2014 and subsequently virtually everywhere.<\/p>\n