{"id":897575,"date":"2026-07-31T20:41:55","date_gmt":"2026-07-31T20:41:55","guid":{"rendered":"https:\/\/www.supercars.net\/blog\/?p=897575"},"modified":"2026-07-31T20:41:55","modified_gmt":"2026-07-31T20:41:55","slug":"lamborghini-takes-its-driven-by-color-experience-to-europes-most-exclusive-summer-destinations","status":"publish","type":"post","link":"https:\/\/www.supercars.net\/blog\/lamborghini-takes-its-driven-by-color-experience-to-europes-most-exclusive-summer-destinations\/","title":{"rendered":"Lamborghini takes its \u201cDriven by Color\u201d experience to Europe\u2019s most exclusive Summer destinations"},"content":{"rendered":"<p>Automobili Lamborghini is taking its unmistakable brand experience beyond the traditional showroom this summer, bringing its latest supercars to some of the most exclusive destinations across Italy, Spain and Portugal.<\/p>\n<p><a href=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-9.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-897574\" src=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-9.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-9.jpg 1920w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-9-300x169.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-9-1024x576.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-9-100x56.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-9-770x433.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-9-1536x864.jpg 1536w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-9-500x281.jpg 500w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-9-293x165.jpg 293w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-9-1400x788.jpg 1400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>Under the <em>&#8220;Driven by Color&#8221;<\/em> concept, Lamborghini and its official dealer network are transforming select beach clubs, luxury resorts and golf clubs into temporary showcases where customers and enthusiasts can experience the brand\u2019s latest hybrid lineup in a distinctly Mediterranean setting.<\/p>\n<p><a href=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-3.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-897568\" src=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-3.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-3.jpg 1920w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-3-300x169.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-3-1024x576.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-3-100x56.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-3-770x433.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-3-1536x864.jpg 1536w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-3-500x281.jpg 500w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-3-293x165.jpg 293w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-3-1400x788.jpg 1400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>The traveling experience spans some of Southern Europe\u2019s most celebrated destinations, including Lake Garda, Sanremo, Forte dei Marmi, Cortina d\u2019Ampezzo and Porto Cervo in Italy; Marbella, Costa Brava and Madrid in Spain; and the Algarve in Portugal.<\/p>\n<p><a href=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-4.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-897569\" src=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-4.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-4.jpg 1920w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-4-300x169.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-4-1024x576.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-4-100x56.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-4-770x433.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-4-1536x864.jpg 1536w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-4-500x281.jpg 500w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-4-293x165.jpg 293w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-4-1400x788.jpg 1400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>Color plays a central role in the experience. Long regarded by Lamborghini as an important expression of individuality, color is also a defining element of the marque\u2019s Ad Personam personalization program. For each pop-up, the participating dealer has selected a signature Ad Personam shade that becomes the visual identity of the entire location.<\/p>\n<p><a href=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-5.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-897570\" src=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-5.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-5.jpg 1920w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-5-300x169.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-5-1024x576.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-5-100x56.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-5-770x433.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-5-1536x864.jpg 1536w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-5-500x281.jpg 500w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-5-293x165.jpg 293w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-5-1400x788.jpg 1400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>The chosen color extends beyond the cars themselves, appearing throughout the furniture, graphics and d\u00e9cor to create an immersive environment inspired by Lamborghini&#8217;s design philosophy. Visitors can explore the brand\u2019s current hybrid lineup, including the Revuelto, Urus SE and Temerario, with dedicated test drives available alongside product specialists from Lamborghini\u2019s official dealer network.<\/p>\n<p><a href=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-6.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-897571\" src=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-6.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-6.jpg 1920w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-6-300x169.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-6-1024x576.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-6-100x56.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-6-770x433.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-6-1536x864.jpg 1536w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-6-500x281.jpg 500w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-6-293x165.jpg 293w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-6-1400x788.jpg 1400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>Adding an extra layer of exclusivity, selected locations will feature a specially commissioned Lamborghini Temerario finished in an Ad Personam configuration combining Gessato Tweed inserts with bespoke sartorial details.<\/p>\n<p><a href=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-2.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-897567\" src=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-2.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-2.jpg 1920w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-2-300x169.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-2-1024x576.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-2-100x56.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-2-770x433.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-2-1536x864.jpg 1536w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-2-500x281.jpg 500w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-2-293x165.jpg 293w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-2-1400x788.jpg 1400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>The unique Temerario will be displayed in two different interpretations: Celeste Fedra and Grigio Crater, the latter having recently been unveiled at the Goodwood Festival of Speed. The two configurations showcase Lamborghini\u2019s ability to combine high-performance engineering with the craftsmanship and sophistication associated with Italian tailoring.<\/p>\n<p><a href=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-897572\" src=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7.jpg 1920w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7-300x200.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7-1024x683.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7-100x67.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7-770x513.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7-1536x1024.jpg 1536w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7-360x240.jpg 360w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7-500x333.jpg 500w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7-1155x770.jpg 1155w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7-370x247.jpg 370w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7-293x195.jpg 293w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-7-1400x933.jpg 1400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>At Nikki Beach in Marbella, visitors will see the Celeste Fedra interpretation, while the pop-up at La Marea a Pettolecchia in Bari will feature both versions.<\/p>\n<p><a href=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-8.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-897573\" src=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-8.jpg\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-8.jpg 1920w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-8-300x169.jpg 300w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-8-1024x576.jpg 1024w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-8-100x56.jpg 100w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-8-770x433.jpg 770w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-8-1536x864.jpg 1536w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-8-500x281.jpg 500w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-8-293x165.jpg 293w, https:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-8-1400x788.jpg 1400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>With <em>&#8220;Driven by Color,&#8221;<\/em> Lamborghini is effectively turning some of Europe\u2019s most desirable summer destinations into temporary extensions of its showroom network. The result is an experience that combines Lamborghini\u2019s latest electrified performance cars with luxury travel, Italian design and the brand\u2019s increasingly sophisticated approach to personalization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automobili Lamborghini is taking its unmistakable brand experience beyond the traditional showroom this summer, bringing its latest supercars to some of the most exclusive destinations across Italy, Spain and Portugal. Under the &#8220;Driven by Color&#8221; concept, Lamborghini and its official dealer network are transforming select beach clubs, luxury resorts and golf clubs into temporary showcases where customers and enthusiasts can experience the brand\u2019s latest hybrid lineup in a distinctly Mediterranean setting. The traveling experience spans some of Southern Europe\u2019s most [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":897566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[23040,86,8444,21597,4011],"class_list":["post-897575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lamborghini","tag-automobili-lamborghini-spa","tag-lamborghini","tag-lamborghini-revuelto","tag-lamborghini-temerario","tag-lamborghini-urus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lamborghini takes its \u201cDriven by Color\u201d experience to Europe\u2019s most exclusive Summer destinations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.supercars.net\/blog\/lamborghini-takes-its-driven-by-color-experience-to-europes-most-exclusive-summer-destinations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lamborghini takes its \u201cDriven by Color\u201d experience to Europe\u2019s most exclusive Summer destinations\" \/>\n<meta property=\"og:description\" content=\"Automobili Lamborghini is taking its unmistakable brand experience beyond the traditional showroom this summer, bringing its latest supercars to some of the most exclusive destinations across Italy, Spain and Portugal. Under the &#8220;Driven by Color&#8221; concept, Lamborghini and its official dealer network are transforming select beach clubs, luxury resorts and golf clubs into temporary showcases where customers and enthusiasts can experience the brand\u2019s latest hybrid lineup in a distinctly Mediterranean setting. The traveling experience spans some of Southern Europe\u2019s most [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.supercars.net\/blog\/lamborghini-takes-its-driven-by-color-experience-to-europes-most-exclusive-summer-destinations\/\" \/>\n<meta property=\"og:site_name\" content=\"Supercars.net\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Supercars.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-31T20:41:55+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.supercars.net\/blog\/wp-content\/uploads\/2026\/07\/Lamborghini-Driven-by-Color-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Smeyers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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