Since its founding in 1909, Bugatti has been synonymous with rarity, craftsmanship, and timeless desirability. From Ettore Bugatti’s early masterpieces to the brand’s latest hypercar, the Tourbillon, every vehicle to emerge from Molsheim is more than a machine, it’s a collector’s treasure.
Preserving that value requires more than just meticulous care; it demands an unbroken record of authenticity. That mission is at the heart of La Maison Pur Sang, Bugatti’s official vehicle authentication program launched in 2020. Through this initiative, Bugatti owners can uncover the complete, certified history of their car—ensuring its legacy is documented, its story preserved, and its value elevated.
Recently, this program shone its spotlight on one of the rarest Bugattis ever made: the EB110 America chassis SS025.
The EB110 America is already an icon, but SS025 carries an especially rich narrative. Bugatti’s archivists and experts meticulously retraced its life, combing through order records, service logs, road test certificates, and period features to create a definitive, factory-backed account of the car’s journey.
That journey began in the 1990s when SS025 was produced as a development vehicle. A unique blend of EB110 GT comfort and EB110 SS performance, it was destined for North America as a demonstrator. The car made headlines early on, gracing the cover of Robb Report, winning the People’s Choice Award at Concorso Italiano, and dazzling crowds at the 1995 Chicago Auto Show.
By 2000, the car had found its first independent owner: Romano Artioli, the visionary who led Bugatti’s 1990s revival. Under his stewardship, SS025 was carefully maintained and, in 2007, resprayed in the now-iconic Bugatti Blu, replacing its original Grigio Chiaro finish. This bold choice enhanced its mystique and set the stage for its next chapter.
In 2013, the EB110 America caught the attention of a UK collector. Its new livery and aura soon placed it on the lawns of Salon Privé at Blenheim Palace and on the cover of Octane magazine. Its international spotlight grew further when it appeared in Jeremy Clarkson’s feature on The Grand Tour, celebrated as one of the finest supercars of the 1990s.
The car’s third custodian, Stefano Martinoli, deepened its emotional legacy. In a poignant moment, he reunited SS025 with Artioli himself—two men bound by their passion for this automotive masterpiece. Later, SS025 was immortalized alongside the modern Bugatti Centodieci, a hypercar inspired directly by the EB110, photographed side by side at Bugatti’s historic Château Saint-Jean.
For Bugatti, the authentication of SS025 wasn’t just a bureaucratic process—it was an emotional rediscovery. Each detail uncovered added to the car’s identity, offering its owner a richer understanding of their machine’s significance.
“Honoring tradition and heritage is, and always has been, a core tenet of Bugatti,” the marque affirms. “Each EB110 is more than a car—it’s a treasure, carrying with it timeless emotion and value. La Maison Pur Sang ensures that these stories are preserved with precision and pride, inspiring owners to connect with their vehicles on a profound level.”
With its complete originality across chassis, bodywork, powertrain, and cockpit, EB110 America SS025 now stands as one of the most authentic and celebrated examples of its kind. From concours lawns to the big screen, from its Italian birthplace to its spiritual home in Molsheim, SS025 embodies Bugatti’s enduring ethos: to create cars that are not only fast and beautiful, but also timeless works of art.
