The British automaker which has become synonymous with the James Bond franchise, is looking to extend its license to ‘thrill’ for 2021 and beyond. While its fame has primarily been conjured by its sultry lineup of grand tourers, Aston Martin – like so many of its compatriots – have started to adopt a more forward-thinking strategy with electrification in mind.
In fact, this strategy was supposed to materialize in 2020 in the form of the Aston Martin Rapide E production vehicle – a fully-electric car based on the otherwise petrol-engined sedan which it was meant to replace. Indications are that plans for production have been halted – temporarily, at least – with sources stating that all R&D up to this point will be used to bolster the company’s electric program.
With there no longer being a replacement for the base model Rapide, only the Rapide AMR has been representing the model from 2020 onwards. With its limited production run of just 210 units not yet fulfilled, the AMR will carry on into the 2021 model year. No word on when, or how this change of course will eventually result in the production of their first EV.
Perhaps it is a diversion of resources and focus on other ventures, which has led to a change in priorities. Since 2016, Aston Martin has been publicly announcing their expansion into other industries such as speed boats, aviation, fashion and real estate development with the intent on becoming more than just an automaker. The goal is to become an internationally recognized luxury brand.
What this will mean on the automotive front for Aston Martin’s near and distant future, becomes muddled in the middle of all the noise of what sounds like some sort of go at world domination. Some solace can be found through the familiar; with the likes of the Vantage, DB11 and the DBS Superleggera still very much in the picture for 2021. The release of the all new Aston Martin DBX – the company’s first SUV – also shows signs of a commitment to remaining a relevant automaker for the long run.
Below, is everything you need to know about the 2021 Aston Martin lineup.