The British automaker which has become synonymous with the James Bond franchise is looking to extend its license to thrill for 2023 and beyond. While its fame has primarily been conjured by its sultry lineup of grand tourers, Aston Martin – like so many of its compatriots – have started to adopt a more forward-thinking strategy with electrification in mind.
In fact, this strategy was supposed to materialize in 2020 in the form of the Aston Martin Rapide E production vehicle – a fully-electric car based on the otherwise petrol-engined sedan which it had been meant to replace. Indications are that plans for production have been halted – temporarily, at least – with sources stating that all R&D up to this point will be used to bolster the company’s electric program.
Perhaps it is a diversion of resources and focus on other ventures, which has led to a change in priorities. Since 2016, Aston Martin has been publicly announcing their expansion into other industries such as speed boats, aviation, fashion and real estate development with the intent on becoming more than just an automaker. The goal is to become an internationally recognized luxury brand transcending the automotive world.
What this will mean on the automotive front for Aston Martin’s near and distant future, becomes muddled in the middle of all the noise of what sounds like some sort of go at world domination. Some solace can be found through the familiar; with the likes of the Vantage and the DBS still very much in the picture for 2022, whereas the DBX, the company’s first SUV, also shows the company's commitment to remaining a relevant automaker for the long run.
For 2023, Aston Martin tweaked its lineup throughout, while also killing off the DB11 to make room for its successor, the "Super Tourer" DB12. The DBS has also dropped the Superleggera badge, and is now simply the DBS with four trims available. Moreover, 2023 has seen the deliveries of the highly awaited and ultra exclusive Valkyrie, the company's first mid-engined production hypercar. The mid-engined Valhalla, a smaller performance hybrid version of the Valkyrie (which is already quite small), is expected by 2024 or 2025.
Another model that has disappeared from the current model listings is the Rapide supersedan, which only had the Rapide AMR has been representing the model from 2020 onwards. With its production run finished in 2022, there was no need to carry it over into 2023.
Below, is everything you need to know about the 2023 Aston Martin lineup.