Jaguar continues to command a respectable international audience as one of Britain’s luxury car powerhouses. It is a name that still resonates very strongly with those whose distinguishable tastes are of a north-of-the-English-Channel persuasion.
West of the Atlantic however, the brand has struggled to become a mainstay in North American markets, in spite of some promising sales figures over the last few years. Most European marques – not least of all the British ones – continue to cater to an extremely niche demographic on the continent. Understanding that the US market provides the greatest opportunities for growth, Jaguar has refreshed significant parts of its lineup for 2021.
Accessibility seems to be the name of the game here, with the newly refreshed entry-level Jaguar XF sedan starting as low as $43,995. Also facelifted for 2021 is their best-selling Jaguar F-Pace SUV, which starts at $49,995. The consolidation of their portfolio with the purpose of catering to a wider audience, means that the XF Sportbrake and XE sedan have been axed.
Positioned with three SUV models, a flagship sports car and a competitively priced entry-level sedan, Jaguar’s lineup looks clearly poised for another go at one of the world’s largest consumer centers.
Still yet to shake off its reputation for producing cars with less-than-perfect build quality and issues with reliability, Jaguar will hope that a refreshed lineup, a renewed focus, and a reignited ambition will take the brand where it needs to go.
Here is the complete ‘High-Performance’ range of Jaguar cars for 2021.