Jaguar is a storied carmaker with decades of experience in building high-quality vehicles. However, the brand has struggled in recent times to hold its own against rivals in a highly competitive market. The ongoing global semiconductor shortage has not helped matters for the ailing carmaker. In 2021, Jaguar recorded a 15.8% decrease in global car sales to 86,270, including almost a 49% decrease in Q4 alone to 14,407.
There is currently a broad strategic plan to transform the carmaker into an ultra-luxury brand exclusively selling electric vehicles by 2025. It is an ambitious plan at best but one that means there will be no new models for the next couple of years.
Its model offering has been severely curtailed for 2023, killing off many trims that were not selling well or at all. The XE sedan has been killed off in North America, with only the UK, Europe, and China getting the last production year 2023 models. This leaves the XF as Jaguar's sole sedan in the lineup. It is a sensible decision as SUVs continue to lead the line for the Jaguar brand. The F-Pace and E-Pace SUVs accounted for more than half of the 2021-2022 global sales tally, and they remain on the lineup for 2023, although with very limited trim options.
For those that want a coupe model, the Jaguar F-Type remains, although its last model year will be 2024, so it has also seen a severe curtailing of available trims.
Here, then, is the complete 2023 Jaguar lineup available in the American market.