Rolls Royce is on a roll right now (pardon the pun). In 2021, the carmaker sold 5,586 cars globally. That is the highest ever annual sales recorded by the BMW-owned since it was founded as Rolls Royce limited over a century ago, in 1906. It beat its earlier record set in 2019 by 461 cars. It is an impressive achievement that Torsten Müller-Ötvös, the company CEO, curiously chalked off to the fact that people dying from the pandemic drove home the realization that life is short and should be enjoyed while the opportunity exists.
He might just have a point there. However, the carmaker’s strong performance is also down to its strong product portfolio bolstered by the Black Badge line for models like the Ghost, Wraith, Dawn and the Cullinan. Then it’s important to note that 2021 was the first full year of availability for the redesigned Ghost, a luxury sedan that’s proven quite popular since its introduction. According to the carmaker, the Cullinan and Phantoms are also seeing huge demand, with orders running until the third quarter of 2022. The future of the Wraith and Dawn remains unclear. Both cars have been axed from the North American market for 2022, fuelling rumours that a replacement could be on the way.
The Rolls Royce brand - represented by the Spirit of Ecstasy emblem - is synonymous with the heights of pampered luxury and extreme indulgence within the automobile industry and beyond. All the cars are painstakingly hand-built, using the finest materials and highest-quality workmanship. Nothing proclaims wealth and social privilege like a Rolls Royce (or two) parked up in your private garage. The carmaker knows this only too well and offers an exceptional bespoke offering that ensures no two cars are quite the same. The prices quoted here are nothing but general indicators as there's hardly anyone who is thinking about his budget when ordering a Rolls Royce and the array of bespoke options mean that final prices vary wildly.
The positive performance has set the stage nicely for the introduction of the Rolls Royce Spectre, the brand’s first-ever all-electric car. The Spectre is expected sometime in 2023, by which time it would have undergone the equivalent of 400 years of testing.