Highlights
- Automobili Pininfarina made its debut in the Roblox universe, featuring the Battista and B95 in Vehicle Legends by Speedway Games and Driving Empire by Voldex
- The Battista Anniversario is now available in Need for Speed: No Limits, showcasing its unparalleled design and performance
- Automobili Pininfarina hypercars are now featured in over 10 video games
- Collaboration with video game publishers ensures every detail of the hypercars is authentically recreated, reflecting real-world performance and customization options
- Millions of players worldwide can now virtually experience the thrill of driving and bespoke Automobili Pininfarina’s 1,900hp hypercars, embodying the brand’s mission: ‘Dream Cars, Made Real.’
Virtual World
Automobili Pininfarina, Italian luxury and performance carmaker, announces an exciting milestone as it entered the Roblox universe for the first time, giving millions of players the opportunity to virtually experience the exhilarating power and unmatched luxury of Automobili Pininfarina’s 1,900hp masterpieces, the Battista and B95.
Automobili Pininfarina’s hypercars are now available in Vehicle Legends by Speedway Games and Driving Empire by Voldex, two of Roblox’s most popular automotive games. Both games also feature the Battista Edizione Nino Farina which celebrates the illustrious racing career and fearless spirit of motorsport legend and the first ever Formula 1 World Champion Nino Farina, nephew of design icon and company founder Battista ‘Pinin’ Farina.
Need for Speed
Beyond Roblox, Automobili Pininfarina also made an exciting debut in Need for Speed: No Limits, where players can drive the Battista Anniversario, a pinnacle of design and performance. These launches expand the brand’s presence to over 10 popular racing games, including Forza Horizon 5, Forza Motorsport, Real Racing 3, Test Drive Unlimited Solar Crown, Asphalt 8 and 9, and CSR Racing 2 and 3.
The team at Automobili Pininfarina works closely with these game publishers to ensure its hypercars are impeccably brought to life in the virtual world. Every detail, from groundbreaking performance capabilities to customizable design features, is meticulously replicated to deliver an authentic and immersive experience. Players can personalize and driver their dream hypercar, exemplifying the Automobili Pininfarina ethos ‘Dream Cars, Made Real.’
“While only a select few will ever experience Italy’s most powerful road-legal hypercar on the road, our presence in these games ensures millions can also feel the thrill of driving a 1,900hp hypercar,” said Paolo Dellacha, Chief Executive Officer at Automobili Pininfarina. “These virtual platforms allow us to inspire the next generation of drivers by bringing our vision of luxury and innovation to a global audience.”
Virtual performance
The Battista is the world’s first pure-electric hyper GT which utilises a high-capacity 120 kWh lithium-ion battery contained within a strong but lightweight carbon fibre housing. Accelerating faster than a Formula One car, Battista is capable of sprinting from 0-60mph in 1.79s, 0-100km/h in 1.86s, 0-120mph in 4.49s and 0-200 km/h in just 4.75 seconds.
Powered by the same state-of-the-art powertrain as the Battista, the B95 offers similar breathtaking performance but with a unique tune for such a bespoke vehicle. With a top speed exceeding 300km/h, the B95 offers the ultimate Barchetta driving experience.
Whether it’s the unparalleled performance of the Battista or the open-top freedom of the B95, Automobili Pininfarina continues to push the boundaries of automotive artistry and innovation—both on the road and in the digital realm.
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Above content © 2025 Automobili Pininfarina SpA, reviewed and edited by Rex McAfee
