So-Cal

So-Cal Speed Shop, a legendary hot rod company, was founded by Alex Xydias in California in the late 1940s. From its humble beginnings as a small garage in Burbank, So-Cal quickly became a hub for hot rod enthusiasts seeking high-quality parts, accessories, and expertise. The company played a pivotal role in the development of the hot rod culture, contributing to its growth and popularity through its innovative designs and unparalleled craftsmanship. So-Cal’s iconic logo, featuring a stylized “S” and “C” intertwined, became synonymous with the spirit of Southern California hot rodding. Over the years, So-Cal expanded its offerings to include complete hot rod builds, apparel, and lifestyle accessories, while remaining committed to its roots of authenticity and craftsmanship. Today, So-Cal Speed Shop continues to uphold its legacy as a premier destination for hot rod enthusiasts, maintaining its reputation as an industry leader in the world of custom car culture.