Chrysler is an American luxury car brand and the longstanding premium marque of automaker FCA US LLC. When Cerberus Capital Management became involved in the Chrysler Group, the traditional pentastar was given a new life as the official corporate identity.
The “seal” logo was revived in the late 1990s following the “rebirth” of Chrysler. Initially implemented as a circle, the logo was eventually placed in “wings”. The latest edition of Chrysler’s famous winged logo sees a pair of elegant silver wings matched with a Chrysler inscription on deep blue background in the middle.
Despite the elimination of historic wax seal sign, the logo represents the company’s legacy through the trademark silver wings and looks sophisticated and modern thanks to graceful shape and noble silver color.