Walking into the Lamborghini Lounge Monterey during Car Week felt less like visiting a showroom and more like stepping into the beating heart of Italian design and performance. Reserved for VIP guests, the space was carefully curated to immerse us in everything Lamborghini represents: innovation, exclusivity, and heritage.
The first sight to capture everyone’s attention was the Fenomeno, Lamborghini’s new few-off creation, fresh from its debut at The Quail. Drenched in a glowing Giallo Crius, the car radiated presence. Knowing that only 29 will ever be built added to the aura—standing in front of it felt like being face-to-face with something destined for legend.
Around the lounge, Lamborghini’s current lineup told the story of where the brand is headed. The Urus SE, Lamborghini’s first plug-in hybrid Super SUV, struck me with its blend of practicality and excitement. The Revuelto, already a benchmark with its electrified 1,015 CV, looked every bit the hybrid supercar of tomorrow. And then there was the Temerario, the Huracán’s successor; its promise of a V8 revving to 10,000 rpm was enough to make enthusiasts’ imaginations run wild.
The Ad Personam studio was one of the highlights of the lounge. It wasn’t just about looking at swatches and paint samples; it was about feeling the textures, holding the colors up to the light, and imagining how your own vision of a Lamborghini could come to life. It was tactile, personal, and made the dream of customization feel almost within reach.
Another surprise was the collaboration with Sonus faber. They unveiled the Il Cremonese Ex3mme, Automobili Lamborghini Edition speakers, and the listening experience was breathtaking. The craftsmanship was as sculptural as a Lamborghini body, and the sound was rich, powerful, and alive. With only 50 pairs being made, it carried the same aura of exclusivity as the cars themselves.
Heritage was never far from the spotlight. Celebrating 10 years of Polo Storico, the lounge featured a beautifully storied Miura P400. With its history spanning decades and its recent official certification, it was a moving reminder of Lamborghini’s role in shaping the very idea of the supercar. Guests lingered over its details, gelato in hand from a vintage Vespa cart, savoring both flavors and nostalgia.
The weekend culminated at the 74th Pebble Beach Concours d’Elegance, where Lamborghini left its mark both in the future-facing Concept Lawn and the historic concours. The Fenomeno was a highlight among tomorrow’s icons, while two classic Lamborghinis, a 350GT and a Miura SV earned admiration and accolades, with the Miura SV taking home 3rd place in its class. Watching Stephan Winkelmann and Mitja Borkert serve as honorary judges underscored the brand’s deep connection to the event and to automotive culture as a whole.
Leaving Monterey, it was clear that Lamborghini had managed something rare: balancing its relentless push into the future with a reverence for its past. The experience wasn’t just about cars; it was about passion, design, and the unmistakable feeling that you’ve been part of something truly special, let’s take a look at some photos of these amazing Raging Bulls at Monterey Car Week 2025:
