With the Las Vegas Grand Prix just days away, McLaren Automotive has pulled the covers off Project Viva, a one-of-one McLaren 750S created by McLaren Special Operations (MSO). The bespoke supercar serves as both a tribute to Las Vegas and a showcase of MSOโs most intricate, story-driven craftsmanship.
Inspired by the spectacle, architecture and kinetic energy of Las Vegas, Project Viva reimagines the city through a striking monochrome “Sketch in Motion” livery. Rather than leaning into the familiar neon palette, MSO opted for a more conceptual approach: hand-painted linework that captures the rhythm of the Strip, iconic signage, skyline elements, and the cityโs deep ties to music and performance.
This artistic direction highlights McLarenโs philosophy of challenging conventionโtranslating emotion and place into design through nuance rather than overt color.
The special edition features Muriwai White accentsโreferencing McLarenโs heritageโas well as an all-new bespoke MSO color, Vegas Nights, developed specifically for Project Viva. The deep black finish is laced with microscopic flecks of cyan, magenta and green, creating a subtle neon shimmer reminiscent of Las Vegas after dark.
Every sketch and contour on the exterior was applied by hand, forming a narrative that blends the cityโs vibrant character with MSOโs longstanding racing and design heritage.
Adding an exclusive personal touch, McLaren Formula 1 drivers Lando Norris and Oscar Piastri contributed hand-drawn elements to the carโs exterior. Their details include signature linework and a new tenth Constructorsโ Championship star on the rear bumperโcelebrating McLaren Racingโs most recent milestone.
“Project Viva captures what McLaren Special Operations is all aboutโpushing beyond convention to create something truly personal,” said Jonathan Simms, Director of McLaren Special Operations. “Itโs where craft meets character, and where any inspiration can become a story told through design.”
Simms emphasized that Project Viva reflects MSOโs ability to turn any client visionโno matter how abstractโinto meaningful, functional automotive art.
The McLaren 750S Project Viva will be displayed at the McLaren Experience Center at the Wynn Las Vegas from 13โ20 November, giving fans and clients a close look at one of MSOโs most expressive one-off commissions to date.
As the city prepares for one of Formula 1โs most spectacular weekends, Project Viva stands as a bold fusion of performance, artistry and storytellingโperfectly aligned with the drama and ambition of Las Vegas itself.
