The MINI brand turned 50 years old on August 26, 2009. Fifty years ago to the day, the British Motor Corporation (BMC) unveiled the result of its quest to design a new and revolutionary compact car. The very first sales brochures praised the Morris Mini-Minor’s “extraordinary future promise”.
Fifty years later, we know that few vehicle concepts have survived as long or achieved such popularity. No other vehicle has ever spawned such a wide range of variants as the Mini. Last year’s MINI E premiere was definitely one of the highlights of MINI’s long history, fulfilling its future promise in a way that no one could have foreseen 50 years ago.
