The opening of the Heritage Showroom at Aston Martin Works marks the successful end of a two-year refurbishment. For the first time, heritage cars will be sold directly from its Newport Pagnell base, allowing customers to draw on the vast knowledge of the Works team and its experience in handling sales, on-going service and, of course, its world-renowned restoration division.
Fittingly, the Heritage Showroom is housed within the restored Olympia building—itself also now 100 years old—which has been central to the Aston Martin story since its move to Newport Pagnell in 1957.
Following a total refurbishment, the Olympia Building now provides the ideal environment for the display of heritage Aston Martins up to and including the DB7, and a discreet setting for customers to meet with the sales team. It also offers a comfortable “club-like” space for launches, special events, seminars and conferences. In fact, one of the first events to be staged within it was a seated lunch for more than 200 guests.
The building, once an aeroplane hangar, became known as Olympia due to its similarity to the Olympia building in London. It has fulfilled many functions over the years, including use as a machine shop, trim shop and as a service department. Latterly it was the panel shop and home to craftsmen restoring the bodywork of Aston Martin classics.
Kingsley Riding-Felce, Managing Director, Aston Martin Works said: “The first phase of redevelopment concluded with the opening of our new car showroom and state-of-the-art workshop facilities last spring. The project has encompassed the refurbishment of the heritage workshop, paint shop, panel shop and trim shop. The completion of the Olympia Building marks the end of the redevelopment, and it provides a beautiful and fitting home for our Heritage sales department.
