Undeniably, one of the most celebrated hallmarks of Automobili Lamborghini—treasured deeply by its passionate clientele—is the brand’s exceptional dedication to personalization. At the heart of this commitment lies the Ad Personam program, a tailor-made customization service that allows customers to transform their Lamborghini into a truly unique expression of their personality and taste. This program enables the brand to meet even the most distinctive and unconventional requests, especially when it comes to color. Today, Automobili Lamborghini offers an astonishing palette of over 400 meticulously curated color options, and it also provides the ability to create entirely bespoke hues crafted to match a client’s specific vision.
Within this chromatic spectrum, certain shades stand out not only for their visual appeal but also for the compelling stories behind their creation. One such iconic color is Verde Scandal, a vivid and daring green that has become legendary within the Lamborghini universe. But to fully appreciate the origin of this eye-catching color, one must journey back in time to the late 1960s—an era that marked a turning point for the brand and the world of super sports cars.
It was during this golden period that Automobili Lamborghini introduced the Miura, a revolutionary model that would go on to redefine automotive design and performance and become a symbol of avant-garde innovation. At the dawn of the company’s international success, Lamborghini was already pushing boundaries not just in engineering but in aesthetics as well. Even then, the brand recognized the profound value of offering customers personalized vehicles—an ethos that was, and continues to be, deeply rooted in the Lamborghini DNA.
This commitment to exclusivity was always carried out at the company’s historic headquarters in Sant’Agata Bolognese, a place where craftsmanship, luxury, and Italian heritage converge. The entire customization process has consistently been managed in-house, ensuring the highest standards of quality, precision, and authenticity—a hallmark of the “Made in Italy” tradition that is revered worldwide.
The story of Verde Scandal is as distinctive as the color itself. According to Lamborghini lore, a female customer once visited the factory with a unique request: she desired her new car to be painted the exact same color as the dress she was wearing at that moment. Intrigued and committed to fulfilling her wish, a Lamborghini representative asked for a fabric sample to use as a reference. Without hesitation, the woman dramatically removed her dress and handed it over on the spot, leaving the staff with an unforgettable impression—and a vivid inspiration. From that unusual yet unforgettable moment was born Verde Scandal, a color that forever captures the spirit of boldness, sensuality, and audacious individuality.
Today, Verde Scandal has reemerged in the spotlight. The daring green has been prominently featured in the striking livery of the new Ducati Panigale V4, unveiled on April 9 during Milan Design Week. This model pays homage to the Lamborghini Revuelto, the company’s first High Performance Electrified Vehicle (HPEV) hybrid super sports car. The Revuelto marks a new chapter in Lamborghini’s storied history, introducing a paradigm shift that blends cutting-edge hybrid technology with unparalleled driving emotion and performance.
Thus, a color born from a legendary moment in the past continues to inspire the innovations of today—linking tradition and technology in a powerful narrative of progress. At Automobili Lamborghini, the past is not merely remembered; it is reinterpreted and reintegrated into the present, forging a future where craftsmanship, creativity, and performance seamlessly coexist.
