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Packard served as one of the premier luxury automobile manufacturers of the 20's and 30's. During this period Packard out-sold and dueled with Cadillac for the top American product. In fact, Packard was the first company to to put a V12 into a production car which later motivated Ferrari to do the same.

Packard used simple construction techniques on its production line. Until 1934 every model had drum brakes and solid axles. Emphasis during design was placed on ease of driving coupled with a smooth-running engine. Some can be setup such that a nickel can balance on the cylinder head while the engine is running.

With some 35 000 Twelves produced, the model support a wide range of various bodies. One of the best was the 1106 Lebaron Speedster which is probably the most sought after model. Other cars by Dietrich and Bohman & Schwartz were particularly successful.