The car was made to promote the Hayes Body Corporation which operated out of Grand Rapids, Michigan. Stylist Alexis de Sakhnoffsky worked with the car’s unique chassis to execute his design. With it’s front-wheel drive chassis, the L29 could be made lower than other cars. Infact, it was America’s first FWD car, beating Ruxton by just a few months.
Sakhnoffsky took advantage of the L-29’s low chassis height by dropping the beltline at the door and keeping it below the hood. This gave the car a strong sense of robustness, especially with its long hood that was further accentuated by prominent front fenders and oversize hubcaps.