Special Feature

The History Of The Name Of The Rolls-Royce Spectre

Reggie Sison

The naming process for a new Rolls-Royce motor car is a crucial, painstaking, but highly important process wherein the unique heritage of the marque is greatly considered. In the current product family of Rolls-Royce, all their motor cars in their 118-year history carry a storied past: Phantom, Ghost, Dawn, and Wraith, all except the Cullinan which was named after the largest gem-quality rough diamond that was ever discovered.

In the process of naming their first battery-electric vehicle, Rolls-Royce strove to maintain and strengthen this important heritage while it also aimed to show a definitive shift into new territory as defined by innovation and progress. Rolls-Royce was able to find the perfect name in Spectre.

Main Topic Hubs

Join The Community

Become A Member

 

Members only$29 / year

Keep going. This is where it gets good.

Supercars.net Membership is for people who'd rather know the spec sheet by heart than skim ten headlines. The rest of this story — and every other one like it — is a few seconds away.

  • Thousands of members-only stories

    Deep dives, driven reviews and the full archive back to 2005.

  • No ads. None.

    The whole site reads like a magazine, on every device.

  • Every car, every spec

    Twenty years of models, numbers and history in one place.

  • 30% off the shop

    Every Supercars.net shirt and piece of merch, all year.

Join Supercars.net — Keep Reading

$29 a year. Cancel anytime, no hoops.
Already a member? Sign in

BY CAR PEOPLE, NOT A NAMELESS MEDIA COMPANY. Your membership keeps a small independent team that celebrates the brands and cars that defined this industry doing this.

Join — Keep Reading $29/yr