Bugatti continues to redefine luxury and performance with its latest innovation—the Bugatti Tourbillon configurator. Rooted in the legacy of Ettore Bugatti’s vision for individuality and pioneering spirit, this new chapter in the brand’s history places personalization at its core, transforming the process of vehicle ownership into a deeply curated, immersive experience.
From the very first moment, Bugatti sets a distinctive tone. Owners are introduced to their journey with the Tourbillon Lookbox—a beautifully presented collection of configurations and high-quality prints designed to inspire and excite. This tangible starting point encapsulates the brand’s philosophy: owning a Bugatti is more than acquiring a car—it’s entering a world where every detail tells a personal story.
The configurator itself is a masterpiece of design, seamlessly integrating with Bugatti’s global dealer network and offering multiple avenues for customization. Whether inside dedicated studios equipped with extensive material libraries or through portable kits that bring the experience directly to clients, Bugatti ensures a level of flexibility and attention rarely seen in the automotive world. For those seeking the ultimate in exclusivity, a visit to Bugatti’s historic home in Molsheim offers a truly bespoke, hands-on configuration session.
The Tourbillon model becomes the ultimate canvas for this artistic expression. With 23 new exterior paint colors, a variety of carbon fiber weaves, customizable alloy wheels, and nine brake caliper hues, no two vehicles need ever be alike. Inside, the options grow even richer: 20 new leather configurations, 10 Alcantara hues, seven carpet options, eight seat belt colors, and a range of carbon and trim finishes—all culminating in the new Couture seat, which embodies Bugatti’s ethos of comfort meeting craftsmanship.
Even the mechanical instrument binnacle behind the wheel becomes an opportunity for personal storytelling. Owners can customize nearly every component of this horology-inspired centerpiece, underscoring Bugatti’s obsession with detail.
Bugatti’s Sur Mesure program takes this personalization ethos even further, enabling customers to collaborate directly with design and engineering teams to create one-of-a-kind features—from custom logos and color-matched elements to entirely bespoke finishes inspired by personal touches as specific as a lipstick shade.
In conclusion, Bugatti’s Tourbillon configurator isn’t merely a tool—it’s a gateway to an unmatched ownership experience. Every surface, stitch, and screw is an invitation to create a vehicle as unique as its driver. With this, Bugatti doesn’t just offer customization—it delivers a masterclass in automotive artistry.
