As a brand, Alfa Romeo has looked to reinvent itself with a concerted resurgence in the North American markets, after a somewhat brief and unextraordinary appearance in the later half of the 20th century.
This movement officially kicked off in 2014, when the company introduced its affordable, lightweight, mid-engined sports coupe – the Alfa Romeo 4C – to the region. Never lacking in charisma or personality, the 4C would go on to become the brand’s poster model.
Alfa Romeo’s brand-rebuild was not going to be a one-man team, with the company unveiling its 4-door saloon model – the Alfa Romeo Giulia – at the 2015 Los Angeles Auto Show. Fast forward another year, and the Alfa Romeo Stelvio crossover SUV would also make its debut.
On a relatively small, but considerably effective scale, Alfa Romeo has made some ground in the North American markets thanks to this strategy. However, as 2020 comes to a close there are some notable changes in direction that the company is taking going forward.
Alfa Romeo has officially axed production of the 4C Spider, having already taken the Coupe off the market a year prior, with nothing in the pipeline for a direct successor. Production ended in December 2020 with a special limited edition Alfa Romeo 4C Spider 33 Stradale Tributo. It pays tribute to the 33 Stradale, the extremely rare and iconic Italian mid-engined sports car of the late 1960s and the run has been capped for the U.S. market to just 33 units.
Their focus will now be on their more mainstream and profitable models, such as the aforementioned Giulia and Stelvio. It is important to note as well, that there will still be an Alfa Romeo 2-door coupe in the roster - known as the GTV - which is built upon the same architecture as the Giulia and Stelvio.
A new compact crossover SUV called the Tonale has already been slated for release in 2021, and will slot into the line-up as Alfa Romeo’s entry-level model. Below, is everything you need to know about the 2021 Alfa Romeo lineup.