You Definitely Need Both
The Aston Martin Vanquish will compete in the supercar market with the Ferrari F8 Tributo, Lamborghini Huracan EVO, and McLaren’s vehicles. That meant to the folks at Aston that they’d better offer both the Volante and AMR Pro versions of the cars. In a recent interview with Top Gear, Aston Martin’s CEO Andy Palmer discussed the details.
Palmer said his company hopes to pull sales from its competitors. He also said that the Volante will go up against the competing spider models and the AMR Pro, which will be a more hardcore version of the car will take on the Huracan Performante, McLaren LT, and the Ferrari Pista replacement.
The Vanquish is still a few years away from debuting, but when it does, it will be a force to be reckoned with. The car will feature an aluminum V6 engine paired with an electric motor. This hybrid powertrain will place it securely in the modern age and help it compete with the other big names in the supercar segment.
Additionally, Palmer discussed Aston Martin’s aspirations for selling more models. He told Top Gear that the company wants to sell 7,000 units per year. Aston just built a new facility to make the DBXs and Lagonda. Palmer would like to see another 7,000 models sell from that facility, too. Palmer said that Ferrari wants to sell 14,000 units. “What works for Ferrari works for us.” That would mean Aston is upping its volume considerably. With that said, the company seems to be putting the product portfolio to do it.