Bentley has officially unveiled the new Supersports with a dramatic debut in Dubai, hosting an exclusive launch event for its Europe, Middle East and Africa region against one of the world’s most striking backdrops.
The evening opened with the launch car presented in ‘Daybreak’ specification, finished in Jetstream Matte with Arctica and Portofino livery, setting the tone as VIP guests arrived. At 9pm local time, Bentley premiered Supersports: FULL SEND, a high-octane film starring motorsports and action-sports legend Travis Pastrana, played simultaneously across Bentley’s global channels and on a massive 12-metre screen at the event.
As the film ended, the moment escalated: the modified Supersports featured in the film was driven directly into the venue by Pastrana himself, drawing a rapturous reaction from the crowd.
The guest list included 400 VIPs, nearly 100 Supersports customers, Bentley Global Brand Ambassador Lucien Laviscount, and Bentley leadership including Chairman and CEO Dr. Frank-Steffen Walliser and Board Member for Sales & Marketing Christophe Georges.
The setting matched the occasion. Guests were welcomed into the gardens of the former royal palace of Sheikha Sanaa Bint Mana Al Maktoum, located along the Dubai shoreline, with the Burj Al Arab illuminated in Bentley green overlooking the event.
Christophe Georges commented: “The event in Dubai was not only a celebration of Supersports, but a reflection of our new brand strategy in action. We combined authenticity, new ambassadors, extraordinary customers and unexpected product stories into one remarkable evening. Our focus now is on guiding each Supersports customer through an incredible world of specification possibilities.”
Released during the event, Supersports: FULL SEND was filmed entirely at Bentley’s historic Crewe campus and Dream Factory in England. Shot in September last year, the film sees Pastrana push a modified Supersports to its limits, drifting around, across and through the factory grounds in a bespoke gymkhana-style performance dubbed “Pymkhana”, a nod to Bentley’s Pyms Lane address, home to the brand since 1938.
Powering the new Supersports is a formidable 666 PS, sent exclusively to the rear wheels, paired with a heavily reworked chassis and advanced aerodynamics package. The result is the most agile and performance-focused Bentley road car to date, showcasing a side of the brand rarely seen at this intensity.
The film celebrates not only the car and Pastrana’s precision driving, but also Bentley’s factory itself, which has undergone significant self-funded investment over the past five years.
Supersports: FULL SEND is now live on Bentley’s official YouTube channel.
Order books for the Bentley Supersports open in March, with production beginning in Q4 2026 and first deliveries expected in early 2027. The Supersports will be offered in the following markets: UK, Europe (EU27 plus Switzerland and Turkey), USA, Canada, Australia, New Zealand, Malaysia, Japan, Oman, Bahrain, UAE, Qatar and Kuwait.
