Jaguar XKE – E-Ticket

On July 18, 1955, in sunny Southern California an icon was born when Walt Disney opened the gates to his vision of an amusement park for all agesโ€”Disneyland. Some will remember that in those early days of Disneyland, visitors needed tickets to experience the various rides and attractions. The more subdued rides might call for an โ€œAโ€ or โ€œBโ€ ticket, but the most thrilling ridesโ€”the ones everyone wanted to experienceโ€”required the best and most valuable ticketโ€”an E-ticket. While Disney created the notion of an โ€œE-ticket ride,โ€ by the end of the 1950s, halfway around the world in England, Sir William Lyons and his Jaguar Motor Car Company were laying on plans for their own โ€œEโ€ thrill ride.

The post-war success of Jaguar’s XK120 sports car saw the factory at Browns Lane struggling to keep up with demand. Photo: Jaguar

The 1950s were halcyon days for Jaguar. With post-war demand for sports cars reaching record levels, Jaguarโ€™s iconic XK120 two-seater quickly became a must-have amongst the American and European โ€œsporty carโ€ set. Alongside success in the showrooms, the โ€™50s also marked a period of near total domination by Jaguar in long distance racing, including 24 Hours of Le Mans victories in 1951, 1953, 1955, 1956 & 1957. However, by 1957 the Le Mans victories were getting harder to come by. Likewise, the XK120/140/150 line of sports cars was beginning to look dated and obsolete compared to the onslaught of exotic offerings from companies like Ferrari, Maserati, Porsche and Mercedes-Benz. Jaguar needed a new flagship sports car to carry it into the โ€™60s.

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