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Segond Automobiles Group of Monaco become new Bugatti partner

A Bugatti is an extremely rare sight in most parts of the world, but there are regions where you’ll encounter these hypercars a lot more, to the point they might even become common, which is the case with many supercars and hypercars. When you see one on the road or parked, you can’t help but admire it, it’s a rare breed these days usually, but when you suddenly find several of them side by side, they become a lot less intriguing.

For instance, during the 2021 Monterey Car Week, we suddenly found ourselves in front of multiple Lamborghini Countach, a car that is an extremely impressive car on her own but seeing dozens of them side by side makes them look almost common, like seeing a parking lot at your local groceries shop, and something similar happens when you walk around in Monaco, the supercar and hypercar heaven in Europe, a jewel in the crown of the French Riviera situated at the very apex of European luxury, Monaco has for many decades been the focus of the international jet set, steeped in history and tradition as a center of exclusivity. Home to world-famous architecture such as the Hôtel de Paris Monte-Carlo, Casino Square, and let’s not forget the amazing Yacht Club de Monaco.


So it shouldn’t come as a surprise that many Bugatti owners own real estate in the region, some even have their megayachts docked in the famous harbor, in fact, Bugatti’s legendary racing driver, Louis Chiron, was born in Monaco in 1899, he subsequently won the Monaco Grand Prix in 1931, and the famous Chiron name has been given to Bugatti’s latest hyper sports car that came to redefine the meaning of performance and luxury in the automotive industry in 2016 and beyond, today the Bugatti Chiron is completely sold out, and an example of the magnificent Super Sport made the trip to Monaco for the inauguration of Segond Automobiles Group as the latest Bugatti partner.

The walls of Monaco’s streets echo with the sound of motor racing history, as well as Bugatti’s own racing heritage. 92 years ago in 1929, the iconic Circuit de Monaco held its very first Grand Prix, won in unforgettable fashion by none other than William “Williams” Charles Frederick Grover in his Bugatti Type 35B. On that day, Bugatti demonstrated the supremacy of the Type 35 by securing five of the top six finishing positions.

Guy Caquelin, Bugatti’s Regional Director of Europe, said: “Europe is one of Bugatti’s strongest regions, and has been the venue of many of our model launches, customer drive events, and is of course home to some of our closest customers. We are delighted to welcome Segond Automobiles Group with this new showroom in the heart of the Principality of Monaco in a highly attractive location next to the Mediterranean Sea. Having extensive Monégasque lineage alongside unique knowledge of the market, the Group is poised to solidify Bugatti’s presence in the region.”

Stéphane Colmart, Directeur Général of Groupe Segond Automobiles, commented: “Passion and motorsport are two founding values of the Segond Automobiles Group and for these common roots, I can ensure the great pride of all its shareholders and employees to join the very exclusive family of Bugatti Partners.

“Our future Bugatti showroom is in one of the most desirable locations in all of Europe, nestled among fine boutiques and surrounded by nearly a century of motor racing history. We will have an amazing location situated literally on the Formula One Grand Prix racetrack in the famous la Rascasse corner near the legendary Louis Chiron virage. It is, in many ways, the perfect place for us to welcome customers of a brand renowned for its racing successes and its world-leading craftsmanship.

“Combined with a Bugatti Aftersales facility very nearby, we can continue to evolve the ownership experience for our Bugatti customers, offering them the ultimate in design, convenience and luxury.”

Right now, Bugatti has a global network of 33 partners, or official dealerships, to offer their exclusive experience to customers without them having to travel to the Molsheim HQ in France, so clients can configure their new Bugatti closer to home, and have the VIP treatment in their own country, eventually even taking delivery of their ultimate hypercar locally … there’s just one issue now … the Chiron production is sold out, and there is no official information on the replacement yet, but somehow I am pretty sure Bugatti’s extremely high-net-worth clients already know what’s coming, and possibly even have a signed order sheet for what will probably be the first hybrid Bugatti thanks to the connection with Rimac now.